The Washington Post Audience in United States

Demographics of The Washington Post fans

Audience persona

The typical The Washington Post fan in United States is balanced, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Drudge Report.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The Washington Post audiences in other countries

• The Washington Post — Germany
• The Washington Post — United Kingdom
• The Washington Post — France
• The Washington Post — Italy
• The Washington Post — Spain
• The Washington Post — Brazil
• The Washington Post — Japan
• The Washington Post — South Korea
• The Washington Post — India

More Newspaper audiences in United States

• Daily Mail (29,908,619)
• USA Today (29,601,747)
• The New York Times (22,809,718)
• New York Post (21,865,356)
• The Independent (9,220,211)

Frequently asked questions

How many fans does The Washington Post have in United States?

The Washington Post has an estimated audience of 18,987,096 people in United States, concentrated in California and Virginia.

What is the gender split and age of The Washington Post fans?

49.1% of The Washington Post fans are female, 50.9% are male, with an average age of 44.1 years.

Which brands do The Washington Post fans like most?

The Washington Post fans show strongest brand affinity for Drudge Report (6.36×), CNN (2.08×), and Business English (12×) over the country average.

Where do The Washington Post fans live in United States?

The Washington Post fans in United States are most concentrated in California (reach 1,633,485), Virginia (reach 1,265,918), and Maryland (reach 1,259,559). These three regions account for the largest share of the active audience.

What other brands do The Washington Post fans also like?

Beyond The Washington Post itself, the audience over-indexes on CNN (2.08×), Business English (12×), Language school (10.09×), and Chase (bank) (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Washington Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.