Rascasse Audience Intelligence

The Washington Post Audience in United States

A data profile of the people who buy, follow and care about The Washington Post in United States — modelled from more than twelve digital signal sources. The Washington Post has an estimated audience of 18,974,823 people in United States.

#5among Newspaper in United States#47among Website / Newspaper / Magazine in United States#13in News

The average The Washington Post fan in United States is 44.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Virginia, Maryland.

Top brand affinities include Mitch McConnell, Drudge Report, CNN, with strongest over-indexing on Mitch McConnell (4.68× the country average).

Demographically, the The Washington Post audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Washington Post fan in United States is balanced, around 44.1 years old, with strong Individualism tendencies and a notable affinity for Mitch McConnell.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Washington Post profile in United States.

Audience size
19M
in United States
Gender
49.1%♀
50.9% male
Age
44.1
average years
Country rank
#1759
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Washington Post

49.1% are female, 50.9% are male, average age 44.1.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for The Washington Post audience in United States
MetricValue
Female49.1%
Male50.9%
Average age44.1
Estimated audience size18,974,823
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the The Washington Post audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4922%
50+33%
Fig. 04

Worldwide distribution

71.3%

of the worldwide The Washington Post audience comes from United States.

Worldwide audience distribution share by country for The Washington Post
CountryShare
United States71.3%
Canada2.9%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Washington Post audience in United States is strongest.

Fig. 05

Top regions by affinity

The Washington Post fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~500K9.02×
02Maryland~1M3.52×
03Virginia~1M2.64×
04Vermont~60K1.67×
05Delaware~80K1.43×
06Maine~90K1.39×
07Massachusetts~500K1.35×
08New Mexico~100K1.35×
09Oregon~200K1.12×
10New Hampshire~80K1.07×
11Rhode Island~60K1.07×
12Washington~400K1.00×
13New York~1M0.97×
14Connecticut~200K0.90×
15Pennsylvania~600K0.89×
16Montana~50K0.88×
17Alaska~30K0.86×
18Kansas~100K0.85×
19New Jersey~400K0.82×
20West Virginia~70K0.82×
21Colorado~200K0.81×
22North Carolina~400K0.78×
23Wisconsin~200K0.76×
24Hawaii~60K0.76×
25Minnesota~200K0.75×
26Florida~1M0.74×
27California~1.5M0.71×
28Iowa~100K0.70×
29South Carolina~200K0.67×
30North Dakota~30K0.67×
31Illinois~400K0.66×
32Nebraska~60K0.66×
33Kentucky~200K0.63×
34Michigan~300K0.62×
35Arizona~200K0.62×
36Utah~100K0.62×
37Ohio~300K0.59×
38South Dakota~30K0.59×
39Idaho~60K0.58×
40Tennessee~200K0.56×
41Indiana~200K0.53×
42Missouri~200K0.51×
43Arkansas~80K0.51×
44Alabama~100K0.50×
45Louisiana~100K0.50×
46Nevada~90K0.50×
47Oklahoma~100K0.49×
48Georgia~300K0.47×
49Mississippi~70K0.47×
50Texas~700K0.46×
Fig. 06

Affinity by region

Affinity by region — The Washington Post, United States
0.46×1.00×9.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Washington Post audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Washington Post audience
#·InterestCategoryAffinity×
01Business EnglishBusiness & Career12.00×
02Language schoolKids & Family10.09×
03International educationBusiness & Career9.15×
04Foreign languageBusiness & Career8.50×
05Drudge ReportSports6.36×
06Adam SchiffPolitics & Society5.53×
07Mitch McConnellPolitics & Society4.68×
08The Huffington PostNews4.66×
09Gavin NewsomPolitics & Society3.28×
10The New York TimesNews2.99×
11Enterprise Rent-A-CarCars & Mobility2.88×
12The Gilded AgeMovies & TV2.67×
13ActivismPolitics & Society2.55×
14ElectionPolitics & Society2.55×
15Barack ObamaPolitics & Society2.55×
16WikipediaInternet & Social Media2.46×
17Yahoo! FinanceBusiness & Career2.29×
18CNNMovies & TV2.08×
19United States Postal ServiceBusiness & Career1.86×
20MSNNews1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Washington Post audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Washington Post audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.38×
SpiritualityBALANCE1.36×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Washington Post audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.90×
ExtroversionTHRILL0.92×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Washington Post have in United States?

The Washington Post has an estimated audience of 18,974,823 people in United States, concentrated in California and Virginia.

02

What is the gender split and age of The Washington Post fans?

49.1% of The Washington Post fans are female, 50.9% are male, with an average age of 44.1 years.

03

Which brands do The Washington Post fans like most?

The Washington Post fans show strongest brand affinity for Mitch McConnell (4.68×), Drudge Report (6.36×), and CNN (2.08×) over the country average.

04

Where do The Washington Post fans live in United States?

The Washington Post fans in United States are most concentrated in California (reach ~1.5M), Virginia (reach ~1M), and Maryland (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do The Washington Post fans also like?

Beyond The Washington Post itself, the audience over-indexes on Drudge Report (6.36×), CNN (2.08×), Business English (12×), and Language school (10.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Washington Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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