USA Today Audience in United States
USA Today has an estimated audience of 29,601,747 people in United States. 54.3% are female, 45.7% are male, average age 40.9. Top regions: Florida, California, Texas.
The average USA Today fan in United States is 40.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Demographically, the USA Today audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of USA Today fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 40.9 |
| Estimated audience size | 29,601,747 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,751,549 | 0.87× |
| California | 1,610,330 | 0.49× |
| Texas | 1,546,718 | 0.61× |
| Michigan | 1,443,374 | 1.86× |
| Ohio | 1,356,081 | 1.49× |
| Pennsylvania | 1,110,566 | 1.11× |
| New York | 1,077,138 | 0.65× |
| North Carolina | 1,023,784 | 1.15× |
| Georgia | 903,343 | 0.99× |
| Illinois | 881,298 | 0.89× |
| Wisconsin | 825,576 | 1.85× |
| Virginia | 775,173 | 1.08× |
| Indiana | 725,413 | 1.34× |
| Arizona | 651,040 | 1.08× |
| Tennessee | 623,454 | 1.05× |
| Minnesota | 613,694 | 1.45× |
| Missouri | 584,085 | 1.22× |
| Colorado | 525,953 | 1.13× |
| New Jersey | 513,684 | 0.68× |
| Maryland | 506,620 | 1× |
| Washington | 477,394 | 0.8× |
| South Carolina | 472,415 | 1.06× |
| Massachusetts | 452,076 | 0.78× |
| Kentucky | 374,823 | 1.01× |
| Alabama | 368,571 | 0.89× |
| Iowa | 317,338 | 1.3× |
| Oregon | 294,905 | 0.87× |
| Kansas | 287,482 | 1.23× |
| Connecticut | 269,251 | 0.91× |
| Oklahoma | 262,974 | 0.8× |
| Louisiana | 256,470 | 0.67× |
| Nevada | 207,432 | 0.72× |
| Mississippi | 198,627 | 0.81× |
| Utah | 196,796 | 0.74× |
| Nebraska | 151,684 | 1.02× |
| Arkansas | 143,863 | 0.59× |
| West Virginia | 132,121 | 0.96× |
| Idaho | 121,525 | 0.82× |
| New Mexico | 114,846 | 0.77× |
| Maine | 113,776 | 1.07× |
| New Hampshire | 112,305 | 0.96× |
| Hawaii | 111,022 | 0.87× |
| Delaware | 103,812 | 1.27× |
| Rhode Island | 96,394 | 1.02× |
| Montana | 94,947 | 1.16× |
| Washington, District of Columbia | 84,896 | 0.95× |
| South Dakota | 82,730 | 1.21× |
| North Dakota | 65,053 | 1.07× |
| Vermont | 51,083 | 0.98× |
| Alaska | 49,247 | 0.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.2 |
| Luxury Orientation | PREMIUM | 1.18 |
| Extroversion | THRILL | 1.14 |
| Tradition | CONSERVATISM | 1.08 |
| Individualism | JOY | 1.04 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.0% |
| United Kingdom | 4.4% |
| Canada | 4.0% |
See USA Today audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
- The Independent (9,220,211)
How to read this data
Audience size is the estimated number of people in United States who actively search for USA Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.