USA Today Audience in United States
USA Today has an estimated audience of 29,601,747 people in United States. 54.3% are female, 45.7% are male, average age 40.9. Top regions: Florida, California, Texas.
The average USA Today fan in United States is 40.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of USA Today fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 40.9 |
| Estimated audience size | 29,601,747 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,751,549 | 0.87× |
| California | 1,610,330 | 0.49× |
| Texas | 1,546,717 | 0.61× |
| Michigan | 1,443,373 | 1.86× |
| Ohio | 1,356,080 | 1.49× |
| Pennsylvania | 1,110,565 | 1.11× |
| New York | 1,077,137 | 0.65× |
| North Carolina | 1,023,784 | 1.15× |
| Georgia | 903,343 | 0.99× |
| Illinois | 881,298 | 0.89× |
| Wisconsin | 825,575 | 1.85× |
| Virginia | 775,172 | 1.08× |
| Indiana | 725,412 | 1.34× |
| Arizona | 651,040 | 1.08× |
| Tennessee | 623,454 | 1.05× |
| Minnesota | 613,693 | 1.45× |
| Missouri | 584,085 | 1.22× |
| Colorado | 525,953 | 1.13× |
| New Jersey | 513,684 | 0.68× |
| Maryland | 506,620 | 1.0× |
| Washington | 477,394 | 0.8× |
| South Carolina | 472,414 | 1.06× |
| Massachusetts | 452,076 | 0.78× |
| Kentucky | 374,823 | 1.01× |
| Alabama | 368,571 | 0.89× |
| Iowa | 317,338 | 1.3× |
| Oregon | 294,905 | 0.87× |
| Kansas | 287,481 | 1.23× |
| Connecticut | 269,250 | 0.91× |
| Oklahoma | 262,973 | 0.8× |
| Louisiana | 256,470 | 0.67× |
| Nevada | 207,432 | 0.72× |
| Mississippi | 198,627 | 0.81× |
| Utah | 196,796 | 0.74× |
| Nebraska | 151,684 | 1.02× |
| Arkansas | 143,863 | 0.59× |
| West Virginia | 132,120 | 0.96× |
| Idaho | 121,524 | 0.82× |
| New Mexico | 114,845 | 0.77× |
| Maine | 113,776 | 1.07× |
| New Hampshire | 112,304 | 0.96× |
| Hawaii | 111,021 | 0.87× |
| Delaware | 103,812 | 1.27× |
| Rhode Island | 96,394 | 1.02× |
| Montana | 94,946 | 1.16× |
| Washington, District of Columbia | 84,896 | 0.95× |
| South Dakota | 82,730 | 1.21× |
| North Dakota | 65,052 | 1.07× |
| Vermont | 51,082 | 0.98× |
| Alaska | 49,247 | 0.78× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.6% |
| United Kingdom | 4.4% |
| Canada | 4.0% |
See USA Today audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
- The Independent (9,220,211)
How to read this data
Audience size is the estimated number of people in United States who actively search for USA Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.