Rascasse Audience Intelligence

New York Post Audience in United States

A data profile of the people who buy, follow and care about New York Post in United States — modelled from more than twelve digital signal sources. New York Post has an estimated audience of 22,156,038 people in United States.

#4among Newspaper in United States#40among Website / Newspaper / Magazine in United States#12in News

The average New York Post fan in United States is 43.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include Tabloid (newspaper format), Gmail, Mitch McConnell, with strongest over-indexing on Tabloid (newspaper format) (23.03× the country average).

Demographically, the New York Post audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Post fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Tabloid (newspaper format).

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Post profile in United States.

Audience size
22.2M
in United States
Gender
55.9%♀
44.1% male
Age
43.1
average years
Country rank
#1440
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of New York Post

55.9% are female, 44.1% are male, average age 43.1.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for New York Post audience in United States
MetricValue
Female55.9%
Male44.1%
Average age43.1
Estimated audience size22,156,038
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the New York Post audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3922%
40-4925%
50+26%
Fig. 04

Worldwide distribution

75.1%

of the worldwide New York Post audience comes from United States.

Worldwide audience distribution share by country for New York Post
CountryShare
United States75.1%
Canada5.8%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Post audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Post fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~700K3.29×
02New York~3.5M2.79×
03Massachusetts~900K2.19×
04Rhode Island~100K2.07×
05New Jersey~1M1.98×
06Maine~100K1.71×
07Delaware~100K1.62×
08Vermont~60K1.60×
09New Hampshire~100K1.56×
10Pennsylvania~1M1.52×
11Florida~2M1.40×
12Virginia~600K1.12×
13Maryland~400K1.12×
14South Carolina~400K1.11×
15Washington, District of Columbia~70K1.00×
16Ohio~600K0.89×
17North Carolina~600K0.87×
18Nevada~200K0.87×
19Nebraska~90K0.87×
20Minnesota~300K0.86×
21Arizona~400K0.85×
22Montana~50K0.84×
23Wisconsin~300K0.83×
24Colorado~300K0.81×
25Michigan~500K0.80×
26Idaho~90K0.79×
27Tennessee~300K0.77×
28Georgia~500K0.73×
29Alabama~200K0.71×
30Kentucky~200K0.71×
31Illinois~500K0.70×
32Iowa~100K0.70×
33Hawaii~70K0.70×
34Louisiana~200K0.68×
35Missouri~200K0.67×
36North Dakota~30K0.66×
37Kansas~100K0.65×
38Indiana~300K0.64×
39Mississippi~100K0.64×
40Washington~300K0.63×
41West Virginia~60K0.63×
42Alaska~30K0.63×
43Oregon~200K0.62×
44New Mexico~60K0.59×
45California~1.5M0.55×
46Oklahoma~100K0.55×
47Texas~1M0.53×
48South Dakota~20K0.49×
49Arkansas~90K0.48×
50Utah~90K0.45×
Fig. 06

Affinity by region

Affinity by region — New York Post, United States
0.45×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Post audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Post audience
#·InterestCategoryAffinity×
01The Five (TV program)Movies & TV64.96×
02American ThinkerNews44.27×
03NewsdayNews34.07×
04Luke Evans (actor)Movies & TV29.37×
05WABC-TVMovies & TV26.71×
06Tabloid (newspaper format)Literature23.03×
07Roy CooperPolitics & Society22.60×
08United States presidential election, 2016Politics & Society12.15×
09Drudge ReportSports11.08×
10John CornynPolitics & Society10.87×
11GmailInternet & Social Media10.62×
12The Huffington PostNews8.79×
13Melania TrumpPolitics & Society7.46×
14USA TodayNews6.54×
15Mitch McConnellPolitics & Society6.36×
16Yahoo! NewsNews6.15×
17Gavin NewsomPolitics & Society5.61×
18RedditInternet & Social Media4.32×
19CNNMovies & TV4.22×
20Donald TrumpPolitics & Society3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Post audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Post audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
SpiritualityBALANCE2.30×
SustainabilityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Post audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.02×
Pet OwnershipJOY1.03×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Post have in United States?

New York Post has an estimated audience of 22,156,038 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of New York Post fans?

55.9% of New York Post fans are female, 44.1% are male, with an average age of 43.1 years.

03

Which brands do New York Post fans like most?

New York Post fans show strongest brand affinity for Tabloid (newspaper format) (23.03×), Gmail (10.62×), and Mitch McConnell (6.36×) over the country average.

04

Where do New York Post fans live in United States?

New York Post fans in United States are most concentrated in New York (reach ~3.5M), Florida (reach ~2M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do New York Post fans also like?

Beyond New York Post itself, the audience over-indexes on Gmail (10.62×), Mitch McConnell (6.36×), The Five (TV program) (64.96×), and Melania Trump (7.46×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See New York Post audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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