New York Post Audience in United States

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New York Post has an estimated audience of 21,865,356 people in United States. 55.9% are female, 44.1% are male, average age 43.1. Top regions: New York, Florida, California. Top brand affinities: Tabloid (newspaper format), Gmail, The Five (TV program), Drudge Report, American Thinker.

The average New York Post fan in United States is 43.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Tabloid (newspaper format), Gmail, The Five (TV program), with strongest over-indexing on Tabloid (newspaper format) (23.03× the country average). Demographically, the New York Post audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of New York Post fans

Demographic split for New York Post audience in United States
MetricValue
Female55.9%
Male44.1%
Average age43.1
Estimated audience size21,865,356

Audience persona

The typical New York Post fan in United States is more female, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Tabloid (newspaper format).

Top regions in United States

Top regions ranked by reach for New York Post in United States
RegionReachAffinity
New York3,669,9433×
Florida2,156,5111.46×
California1,349,7490.56×
Pennsylvania1,173,3271.59×
New Jersey1,151,7162.07×
Texas1,031,0600.55×
Massachusetts980,6442.28×
Connecticut731,0673.33×
Ohio614,1480.91×
Virginia609,4991.14×
North Carolina595,7470.91×
Illinois528,3460.73×
Georgia517,4050.77×
Michigan474,7840.83×
Maryland424,8931.13×
South Carolina378,8131.15×
Arizona374,3040.84×
Tennessee334,3260.76×
Washington283,3400.65×
Colorado277,7100.81×
Wisconsin272,5780.83×
Minnesota259,9460.83×
Indiana255,4600.64×
Missouri239,2900.68×
Alabama218,8760.72×
Louisiana195,4710.69×
Kentucky194,1620.71×
Nevada187,0520.88×
Oregon161,4280.64×
Rhode Island137,2741.97×
New Hampshire128,7661.49×
Maine128,5731.64×
Iowa124,1370.69×
Oklahoma120,4680.5×
Mississippi105,3010.58×
Kansas105,1190.61×
Delaware93,9341.56×
Nebraska88,3430.81×
Arkansas87,1210.48×
Utah86,7450.44×
Idaho86,4040.79×
Washington, District of Columbia66,7991.02×
Hawaii64,0020.68×
New Mexico60,7190.55×
Vermont60,2391.57×
West Virginia58,1750.57×
Montana47,1450.78×
Alaska28,1440.6×
North Dakota27,5550.61×
South Dakota21,8420.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Post audience
BrandAffinityCategory
Tabloid (newspaper format)23.03×Literature
Gmail10.62×Internet & Social Media
The Five (TV program)64.96×Movies & TV
Drudge Report11.08×Sports
American Thinker44.27×News
Luke Evans (actor)29.37×Movies & TV
The Washington Times37.81×News
CNN4.22×Movies & TV
Newsday34.07×News
Fox News Channel3.48×Movies & TV
Yahoo! News6.15×News
USA Today6.54×News
United States presidential election, 201612.15×Politics & Society
Reddit4.32×Internet & Social Media
The Huffington Post8.79×News
Townhall.com26.43×News
Greg Gutfeld21.77×Movies & TV
Gothamist23.02×Internet & Social Media
Weather Underground (weather service)10.82×Home & Garden
Politico8.29×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Post audience
TraitClusterScore
Luxury OrientationPREMIUM1.5
Risk AppetiteTHRILL1.25
Early Adopter MentalityPOWER1.22
Quality AwarenessPREMIUM1.1
IndividualismJOY1.06
IndulgenceJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for New York Post
CountryShare
United States74.8%
Canada5.9%
United Kingdom5.3%

See New York Post audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does New York Post have in United States?

New York Post has an estimated audience of 21,865,356 people in United States, concentrated in New York and Florida.

What is the gender split and age of New York Post fans?

55.9% of New York Post fans are female, 44.1% are male, with an average age of 43.1 years.

Which brands do New York Post fans like most?

New York Post fans show strongest brand affinity for Tabloid (newspaper format) (23.03×), Gmail (10.62×), and The Five (TV program) (64.96×) over the country average.

Where do New York Post fans live in United States?

New York Post fans in United States are most concentrated in New York (reach 3,669,943), Florida (reach 2,156,511), and California (reach 1,349,749). These three regions account for the largest share of the active audience.

What other brands do New York Post fans also like?

Beyond New York Post itself, the audience over-indexes on Gmail (10.62×), The Five (TV program) (64.96×), Drudge Report (11.08×), and American Thinker (44.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.