A data profile of the people who buy, follow and care about Michelle Obama in United States — modelled from more than twelve digital signal sources. Michelle Obama has an estimated audience of 15,564,414 people in United States.
Michelle Obama has an estimated audience of 15,564,414 people in United States. 68.1% are female, 31.9% are male, average age 36.7. Top brand affinities: Sasha Obama., Lindsey Graham, Mitch McConnell, Malia Obama., Susan Collins.
Top brand affinities include Sasha Obama., Lindsey Graham, Mitch McConnell, with strongest over-indexing on Sasha Obama. (8.02× the country average).
Demographically, the Michelle Obama audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Michelle Obama fan in United States is more female, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Sasha Obama..
The key figures that characterise the Michelle Obama profile in United States.
68.1% are female, 31.9% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 36.7 |
| Estimated audience size | 15,564,414 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Michelle Obama audience comes from United States.
| Country | Share |
|---|---|
| United States | 87.3% |
| United Kingdom | 6.3% |
| Canada | 2.7% |
The strongest cross-interests of the Michelle Obama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sasha Obama. | Politics & Society | 8.02× | ||
| 02 | Malia Obama. | Politics & Society | 6.88× | ||
| 03 | Amy Klobuchar | Politics & Society | 4.62× | ||
| 04 | Maxine Waters | Politics & Society | 4.61× | ||
| 05 | Susan Collins | Politics & Society | 4.58× | ||
| 06 | Hakeem Jeffries | Politics & Society | 3.63× | ||
| 07 | Democratic Underground | Politics & Society | 3.22× | ||
| 08 | Lindsey Graham | Politics & Society | 3.11× | ||
| 09 | Adam Schiff | Politics & Society | 3.08× | ||
| 10 | Voting | Politics & Society | 2.98× | ||
| 11 | Earthquake (comedian) | Movies & TV | 2.51× | ||
| 12 | Social change | Politics & Society | 2.46× | ||
| 13 | Social movement | Politics & Society | 2.23× | ||
| 14 | Climate | Politics & Society | 2.06× | ||
| 15 | Curly Hair | Beauty & Wellness | 1.95× | ||
| 16 | Google News | News | 1.91× | ||
| 17 | Madea's Class Reunion | Movies & TV | 1.85× | ||
| 18 | Lace wig | Beauty & Wellness | 1.85× | ||
| 19 | Mitch McConnell | Politics & Society | 1.80× | ||
| 20 | Nordstrom rack | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.25× | |
| Community Orientation | OPEN | 1.25× | |
| Sustainability | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| DIY Mentality | THRILL | 0.69× | |
| Risk Appetite | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Michelle Obama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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