Who's the Boss? Audience in United States
Who's the Boss? has an estimated audience of 610,974 people in United States. 38.1% are female, 61.9% are male, average age 44.6. Top brand affinities: Tony Danza, James Caan, Diane Keaton, Knight Rider (1982 TV series), Boardwalk Empire.
Top brand affinities include Tony Danza, James Caan, Diane Keaton, with strongest over-indexing on Tony Danza (395.83× the country average). Demographically, the Who's the Boss? audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Who's the Boss? fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 44.6 |
| Estimated audience size | 610,974 |
Audience persona
The typical Who's the Boss? fan in United States is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Tony Danza.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tony Danza | 395.83× | Movies & TV |
| James Caan | 178.1× | Movies & TV |
| Diane Keaton | 48.33× | Movies & TV |
| Knight Rider (1982 TV series) | 190.26× | Movies & TV |
| Boardwalk Empire | 120.41× | Movies & TV |
| Michael Sheen | 111.26× | Movies & TV |
| Lost in Space | 130.28× | Movies & TV |
| Marlon Brando | 61.31× | Movies & TV |
| Al Pacino | 50.95× | Movies & TV |
| Maya Rudolph | 63.5× | Movies & TV |
| Kate Beckinsale | 44.33× | Movies & TV |
| Roseanne | 66.46× | Movies & TV |
| Javier Bardem | 34.35× | Movies & TV |
| Francis Ford Coppola | 56.43× | Movies & TV |
| Columbo | 68.62× | Movies & TV |
| Eva Longoria | 29.45× | Movies & TV |
| Alexander Skarsgård | 26.31× | Movies & TV |
| Reservoir Dogs | 46.01× | Movies & TV |
| Grace and Frankie | 54.88× | Movies & TV |
| Penélope Cruz | 38.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.35 |
| Extroversion | THRILL | 1.43 |
| Spirituality | BALANCE | 1.4 |
| Community Orientation | OPEN | 1.34 |
| Risk Appetite | THRILL | 1.26 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.2% |
| France | 12.8% |
| Germany | 5.9% |
See Who's the Boss? audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Who's the Boss?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.