Rascasse Audience Intelligence

Who's the Boss? Audience in United States

A data profile of the people who buy, follow and care about Who's the Boss? in United States — modelled from more than twelve digital signal sources. Who's the Boss? has an estimated audience of 638,412 people in United States.

#2709among Movie / TV Show / Series in United States#5901in Movies & TV

The average Who's the Boss? fan in United States is 44.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tony Danza, Diane Keaton, Michael Sheen, with strongest over-indexing on Tony Danza (293.61× the country average).

Demographically, the Who's the Boss? audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Who's the Boss? fan in United States is more male, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Tony Danza.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Who's the Boss? profile in United States.

Audience size
638K
in United States
Gender
38.1%♀
61.9% male
Age
44.6
average years
Country rank
#31640
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Who's the Boss? viewers

38.1% are female, 61.9% are male, average age 44.6.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Who's the Boss? audience in United States
MetricValue
Female38.1%
Male61.9%
Average age44.6
Estimated audience size638,412
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Who's the Boss? audience in United States
Age bracketShare%
16-1920%
20-296%
30-399%
40-4930%
50+36%
Fig. 04

Worldwide distribution

39.2%

of the worldwide Who's the Boss? audience comes from United States.

Worldwide audience distribution share by country for Who's the Boss?
CountryShare
United States39.2%
France22.3%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Who's the Boss? audience in United States is strongest.

Fig. 05

Top regions by affinity

Who's the Boss? fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~8K1.20×
02Idaho~4K1.20×
03Pennsylvania~20K1.18×
04Missouri~10K1.17×
05Connecticut~7K1.16×
06Ohio~20K1.15×
07Kansas~6K1.15×
08West Virginia~3K1.15×
09Arkansas~6K1.14×
10Rhode Island~2K1.14×
11Kentucky~9K1.11×
12Delaware~2K1.10×
13Michigan~20K1.09×
14Maine~2K1.09×
15Indiana~10K1.08×
16Iowa~5K1.08×
17New York~40K1.07×
18New Hampshire~3K1.07×
19Illinois~20K1.06×
20Tennessee~10K1.04×
21Louisiana~8K1.03×
22North Carolina~20K1.01×
23New Jersey~20K1.01×
24Utah~6K1.01×
25Nebraska~3K1.01×
26Wisconsin~9K1.00×
27Alabama~9K1.00×
28Oregon~7K1.00×
29South Carolina~9K0.99×
30Massachusetts~10K0.98×
31Montana~2K0.97×
32Virginia~10K0.96×
33New Mexico~3K0.96×
34Vermont~1K0.96×
35Minnesota~8K0.95×
36South Dakota~1K0.95×
37North Dakota~1K0.95×
38Maryland~10K0.94×
39Mississippi~5K0.93×
40Texas~50K0.90×
41Arizona~10K0.90×
42Florida~40K0.89×
43Nevada~5K0.88×
44Alaska~1K0.88×
45Georgia~20K0.87×
46Washington~10K0.82×
47Colorado~8K0.82×
48Hawaii~2K0.81×
49California~50K0.80×
50Washington, District of Columbia~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Who's the Boss?, United States
0.75×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Who's the Boss? audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Who's the Boss? audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV293.61×
02Michael SheenMovies & TV187.22×
03Knight Rider (1982 TV series)Movies & TV140.30×
04Lost in SpaceMovies & TV109.27×
05James CaanMovies & TV98.04×
06Boardwalk EmpireMovies & TV92.01×
07ColumboMovies & TV81.90×
08RoseanneMovies & TV63.04×
09Marlon BrandoMovies & TV60.00×
10Francis Ford CoppolaMovies & TV55.56×
11Septic tankHome & Garden52.58×
12Maya RudolphMovies & TV50.44×
13Reservoir DogsMovies & TV48.08×
14Diane KeatonMovies & TV46.28×
15Al PacinoMovies & TV46.15×
16Eva LongoriaMovies & TV42.09×
17Kate BeckinsaleMovies & TV41.72×
18Maggiano's Little ItalyFood & Beverages40.45×
19Javier BardemMovies & TV38.06×
20Anne HathawayMovies & TV14.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Who's the Boss? audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Who's the Boss? audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
SpiritualityBALANCE1.85×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Who's the Boss? audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Quality AwarenessPREMIUM0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Who's the Boss? have in United States?

Who's the Boss? has an estimated audience of 638,412 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Who's the Boss? viewers?

38.1% of Who's the Boss? fans are female, 61.9% are male, with an average age of 44.6 years.

03

Which brands do Who's the Boss? fans like most?

Who's the Boss? fans show strongest brand affinity for Tony Danza (293.61×), Diane Keaton (46.28×), and Michael Sheen (187.22×) over the country average.

04

Where do Who's the Boss? fans live in United States?

Who's the Boss? fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Who's the Boss? fans also like?

Beyond Who's the Boss? itself, the audience over-indexes on Diane Keaton (46.28×), Michael Sheen (187.22×), James Caan (98.04×), and Marlon Brando (60×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Who's the Boss? audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Who's the Boss?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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