Rascasse Audience Intelligence

Boardwalk Empire Audience in United States

A data profile of the people who buy, follow and care about Boardwalk Empire in United States — modelled from more than twelve digital signal sources. Boardwalk Empire has an estimated audience of 1,545,010 people in United States.

#306among TV series in United States#1161among Movie / TV Show / Series in United States#2863in Movies & TV

The average Boardwalk Empire fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Diane Keaton, Robert Duvall, Animal Kingdom (film), with strongest over-indexing on Diane Keaton (58.78× the country average).

Demographically, the Boardwalk Empire audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boardwalk Empire fan in United States is balanced, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boardwalk Empire profile in United States.

Audience size
1.5M
in United States
Gender
51.8%♀
48.2% male
Age
40.7
average years
Country rank
#17347
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boardwalk Empire viewers

51.8% are female, 48.2% are male, average age 40.7.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Boardwalk Empire audience in United States
MetricValue
Female51.8%
Male48.2%
Average age40.7
Estimated audience size1,545,010
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Boardwalk Empire audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3917%
40-4920%
50+27%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Boardwalk Empire audience comes from United States.

Worldwide audience distribution share by country for Boardwalk Empire
CountryShare
United States34.3%
United Kingdom8.0%
Spain6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boardwalk Empire audience in United States is strongest.

Fig. 05

Top regions by affinity

Boardwalk Empire fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~60K1.45×
02Pennsylvania~70K1.33×
03Rhode Island~7K1.25×
04New Hampshire~8K1.21×
05Delaware~5K1.19×
06New York~100K1.18×
07Connecticut~20K1.17×
08Massachusetts~40K1.16×
09Illinois~60K1.13×
10Maine~7K1.13×
11Michigan~50K1.11×
12Ohio~60K1.10×
13Missouri~30K1.08×
14Maryland~30K1.07×
15Indiana~30K1.06×
16Kentucky~20K1.06×
17Tennessee~30K1.04×
18Louisiana~20K1.03×
19West Virginia~8K1.03×
20Virginia~40K1.01×
21Vermont~3K1.01×
22Oregon~20K1.00×
23Mississippi~10K1.00×
24North Carolina~50K0.99×
25South Carolina~20K0.99×
26Georgia~50K0.98×
27Wisconsin~20K0.98×
28Arkansas~10K0.97×
29Kansas~10K0.97×
30Florida~100K0.96×
31Montana~4K0.96×
32California~200K0.95×
33Arizona~30K0.95×
34Oklahoma~20K0.95×
35Washington, District of Columbia~5K0.95×
36Washington~30K0.94×
37Nevada~10K0.94×
38Alaska~3K0.94×
39Texas~100K0.92×
40Alabama~20K0.92×
41Minnesota~20K0.91×
42New Mexico~7K0.89×
43Colorado~20K0.88×
44Nebraska~7K0.88×
45Iowa~10K0.86×
46Idaho~7K0.85×
47North Dakota~3K0.84×
48South Dakota~3K0.79×
49Utah~10K0.70×
50Hawaii~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Boardwalk Empire, United States
0.70×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boardwalk Empire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boardwalk Empire audience
#·InterestCategoryAffinity×
01Jobs (film)Movies & TV151.90×
02Magic City (TV series)Movies & TV144.30×
03Gangs of New YorkMovies & TV136.38×
04Sneaky PeteMovies & TV135.86×
05Animal Kingdom (film)Movies & TV128.54×
06Donnie Brasco (film)Movies & TV123.45×
07Christine BaranskiMovies & TV121.27×
08A Bronx TaleMovies & TV112.27×
09James CaanMovies & TV104.88×
10Animal Kingdom (TV series)Movies & TV101.80×
11Robert DuvallMovies & TV92.00×
12Paula PattonMovies & TV87.51×
13Moonlight (TV series)Movies & TV87.16×
14Scarface (1983 film)Movies & TV75.86×
15Green LanternMovies & TV70.40×
16Marlon BrandoMovies & TV68.75×
17Javier BardemMovies & TV64.90×
18Kate BeckinsaleMovies & TV62.03×
19Diane KeatonMovies & TV58.78×
20Al PacinoMovies & TV53.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boardwalk Empire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boardwalk Empire audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.96×
Community OrientationOPEN1.54×
CreativityOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boardwalk Empire audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.93×
Career OrientationPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boardwalk Empire have in United States?

Boardwalk Empire has an estimated audience of 1,545,010 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Boardwalk Empire viewers?

51.8% of Boardwalk Empire fans are female, 48.2% are male, with an average age of 40.7 years.

03

Which brands do Boardwalk Empire fans like most?

Boardwalk Empire fans show strongest brand affinity for Diane Keaton (58.78×), Robert Duvall (92×), and Animal Kingdom (film) (128.54×) over the country average.

04

Where do Boardwalk Empire fans live in United States?

Boardwalk Empire fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Boardwalk Empire fans also like?

Beyond Boardwalk Empire itself, the audience over-indexes on Robert Duvall (92×), Animal Kingdom (film) (128.54×), Animal Kingdom (TV series) (101.8×), and Christine Baranski (121.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boardwalk Empire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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