Sneaky Pete Audience in United States

Sneaky Pete logo

Sneaky Pete has an estimated audience of 1,704,510 people in United States. 53.8% are female, 46.2% are male, average age 48.2. Top regions: Texas, Alabama, Florida. Top brand affinities: Home equity, Cryptic crossword, Personality, Nia Jax, Dog breed.

The average Sneaky Pete fan in United States is 48.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Alabama, Florida. Top brand affinities include Home equity, Cryptic crossword, Personality, with strongest over-indexing on Home equity (7.26× the country average). Demographically, the Sneaky Pete audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Individualism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Sneaky Pete fans

Demographic split for Sneaky Pete audience in United States
MetricValue
Female53.8%
Male46.2%
Average age48.2
Estimated audience size1,704,510

Audience persona

The typical Sneaky Pete fan in United States is balanced, around 48.2 years old, with strong Individualism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Sneaky Pete in United States
RegionReachAffinity
Texas224,1911.53×
Alabama192,8458.1×
Florida160,5591.39×
California107,0140.57×
Minnesota88,5103.62×
Ohio63,9731.22×
New York59,4000.62×
Pennsylvania50,5690.88×
Illinois45,1720.8×
Wisconsin41,3841.61×
Virginia36,2260.87×
Maryland35,8911.22×
Michigan35,1810.79×
Georgia33,1760.63×
Louisiana32,7791.49×
North Carolina32,4850.63×
New Jersey29,1230.67×
Arizona28,7550.83×
Tennessee27,4630.8×
Washington25,2450.74×
Massachusetts24,4790.73×
Indiana23,1890.74×
Missouri21,8390.79×
Colorado19,6260.73×
South Carolina16,9910.66×
Oregon16,0510.82×
Kentucky15,8630.74×
Connecticut13,9040.81×
Oklahoma13,4500.71×
Iowa11,3800.81×
Nevada10,1980.62×
Arkansas9,6410.69×
Kansas8,8840.66×
Mississippi8,8570.63×
Utah8,7660.57×
Idaho6,4180.75×
New Hampshire5,6180.84×
Maine5,6050.92×
Nebraska5,5280.65×
West Virginia5,1710.65×
New Mexico4,9700.58×
Delaware4,6700.99×
Rhode Island4,1930.77×
Montana3,3520.71×
Hawaii3,1670.43×
Washington, District of Columbia3,0330.59×
North Dakota2,8090.8×
South Dakota2,6590.67×
Alaska2,2350.61×
Vermont2,1140.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sneaky Pete audience
BrandAffinityCategory
Home equity7.26×Home & Garden
Cryptic crossword47.61×Technology & Electronics
Personality18.31×Business & Career
Nia Jax21.35×Sports
Dog breed1.73×Pets & Animals
Elsword20×Games
Alaska2.1×Travel & Leisure
Whataburger1.96×Food & Beverages
3D printing2.78×Technology & Electronics
Stamp collecting4.88×Home & Garden
Collectable1.61×Kids & Family
Jab Tak Hai Jaan34.16×Movies & TV
La rosa de Guadalupe9.83×Movies & TV
Litter box1.68×Pets & Animals
Pillow1.69×Home & Garden
Natural rubber1.61×Cars & Mobility
Sutherland Shire43.25×Travel & Leisure
Wise Girl (film)89.98×Movies & TV
Home staging3.33×Home & Garden
Personalised Gifts2.35×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sneaky Pete audience
TraitClusterScore
IndividualismJOY1.83
LGBTQ+ IdentityOPEN1.67
Convenience OrientationPREMIUM1.63
SustainabilityBALANCE1.5
PatriotismCONSERVATISM1.48
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Sneaky Pete
CountryShare
United States43.3%
Germany17.7%
Brazil8.9%

See Sneaky Pete audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Sneaky Pete have in United States?

Sneaky Pete has an estimated audience of 1,704,510 people in United States, concentrated in Texas and Alabama.

What is the gender split and age of Sneaky Pete fans?

53.8% of Sneaky Pete fans are female, 46.2% are male, with an average age of 48.2 years.

Which brands do Sneaky Pete fans like most?

Sneaky Pete fans show strongest brand affinity for Home equity (7.26×), Cryptic crossword (47.61×), and Personality (18.31×) over the country average.

Where do Sneaky Pete fans live in United States?

Sneaky Pete fans in United States are most concentrated in Texas (reach 224,191), Alabama (reach 192,845), and Florida (reach 160,559). These three regions account for the largest share of the active audience.

What other brands do Sneaky Pete fans also like?

Beyond Sneaky Pete itself, the audience over-indexes on Cryptic crossword (47.61×), Personality (18.31×), Nia Jax (21.35×), and Dog breed (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sneaky Pete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.