Rascasse Audience Intelligence

Sneaky Pete Audience in United States

A data profile of the people who buy, follow and care about Sneaky Pete in United States — modelled from more than twelve digital signal sources. Sneaky Pete has an estimated audience of 1,721,869 people in United States.

#276among TV series in United States#1026among Movie / TV Show / Series in United States#2572in Movies & TV

The average Sneaky Pete fan in United States is 48.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Alabama.

Top brand affinities include Diane Keaton, Marlon Brando, Al Pacino, with strongest over-indexing on Diane Keaton (69.3× the country average).

Demographically, the Sneaky Pete audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sneaky Pete fan in United States is balanced, around 48.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sneaky Pete profile in United States.

Audience size
1.7M
in United States
Gender
53.8%♀
46.2% male
Age
48.2
average years
Country rank
#15993
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sneaky Pete viewers

53.8% are female, 46.2% are male, average age 48.2.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Sneaky Pete audience in United States
MetricValue
Female53.8%
Male46.2%
Average age48.2
Estimated audience size1,721,869
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Sneaky Pete audience in United States
Age bracketShare%
16-194%
20-2910%
30-3918%
40-4927%
50+42%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Sneaky Pete audience comes from United States.

Worldwide audience distribution share by country for Sneaky Pete
CountryShare
United States42.6%
Germany18.3%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sneaky Pete audience in United States is strongest.

Fig. 05

Top regions by affinity

Sneaky Pete fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K5.35×
02Minnesota~70K3.06×
03Louisiana~30K1.47×
04Wisconsin~40K1.38×
05Ohio~70K1.25×
06Maryland~30K1.19×
07Texas~200K1.17×
08New Hampshire~8K1.14×
09Florida~100K1.11×
10Delaware~5K1.09×
11Maine~7K1.08×
12Pennsylvania~60K1.00×
13Connecticut~20K1.00×
14Rhode Island~5K0.97×
15Iowa~10K0.96×
16Virginia~40K0.94×
17Missouri~30K0.94×
18Massachusetts~30K0.92×
19North Dakota~3K0.92×
20Illinois~50K0.91×
21Michigan~40K0.91×
22Montana~4K0.90×
23Vermont~3K0.90×
24Idaho~8K0.89×
25Arizona~30K0.88×
26Oregon~20K0.88×
27West Virginia~7K0.88×
28Tennessee~30K0.87×
29South Dakota~3K0.87×
30New Jersey~40K0.86×
31Indiana~30K0.86×
32South Carolina~20K0.86×
33Kentucky~20K0.86×
34Arkansas~10K0.86×
35Oklahoma~20K0.85×
36Kansas~10K0.85×
37Colorado~20K0.83×
38Washington~30K0.82×
39Nebraska~7K0.81×
40North Carolina~40K0.80×
41Mississippi~10K0.78×
42Alaska~3K0.78×
43New Mexico~7K0.76×
44New York~70K0.74×
45Georgia~40K0.74×
46Nevada~10K0.73×
47Utah~10K0.68×
48California~100K0.66×
49Washington, District of Columbia~3K0.60×
50Hawaii~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Sneaky Pete, United States
0.58×1.00×5.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sneaky Pete audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sneaky Pete audience
#·InterestCategoryAffinity×
01Boardwalk EmpireMovies & TV135.86×
02Michael SheenMovies & TV134.03×
03Devious MaidsMovies & TV98.21×
04Forest WhitakerMovies & TV91.72×
05Marlon BrandoMovies & TV89.59×
06Ugly BettyMovies & TV76.39×
07Al PacinoMovies & TV71.25×
08Diane KeatonMovies & TV69.30×
09Don CheadleMovies & TV68.72×
10Maya RudolphMovies & TV62.60×
11Kate BeckinsaleMovies & TV62.45×
12Terrence HowardMovies & TV59.78×
13Francis Ford CoppolaMovies & TV59.46×
14Wilmer ValderramaMovies & TV58.25×
15America FerreraMovies & TV57.69×
16Javier BardemMovies & TV57.55×
17Reservoir DogsMovies & TV50.65×
18Dakota FanningMovies & TV50.47×
19Eva LongoriaMovies & TV46.62×
20James CaanMovies & TV44.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sneaky Pete audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sneaky Pete audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.42×
PatriotismCONSERVATISM2.12×
Family OrientationCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sneaky Pete audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
Luxury OrientationPREMIUM0.76×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sneaky Pete have in United States?

Sneaky Pete has an estimated audience of 1,721,869 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Sneaky Pete viewers?

53.8% of Sneaky Pete fans are female, 46.2% are male, with an average age of 48.2 years.

03

Which brands do Sneaky Pete fans like most?

Sneaky Pete fans show strongest brand affinity for Diane Keaton (69.3×), Marlon Brando (89.59×), and Al Pacino (71.25×) over the country average.

04

Where do Sneaky Pete fans live in United States?

Sneaky Pete fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and Alabama (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sneaky Pete fans also like?

Beyond Sneaky Pete itself, the audience over-indexes on Marlon Brando (89.59×), Al Pacino (71.25×), Michael Sheen (134.03×), and Boardwalk Empire (135.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sneaky Pete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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