Sneaky Pete Audience in United States

Sneaky Pete has an estimated audience of 1,704,510 people in United States. 53.8% are female, 46.2% are male, average age 48.2. Top regions: Texas, Alabama, Florida. Top brand affinities: Diane Keaton, Maya Rudolph, James Caan, Al Pacino, Marlon Brando.

The average Sneaky Pete fan in United States is 48.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Alabama, Florida. Top brand affinities include Diane Keaton, Maya Rudolph, James Caan, with strongest over-indexing on Diane Keaton (47.61× the country average). Demographically, the Sneaky Pete audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Individualism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Sneaky Pete fans

Demographic split for Sneaky Pete audience in United States
MetricValue
Female53.8%
Male46.2%
Average age48.2
Estimated audience size1,704,510

Audience persona

The typical Sneaky Pete fan in United States is balanced, around 48.2 years old, with strong Individualism tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Sneaky Pete in United States
RegionReachAffinity
Texas224,1911.53×
Alabama192,8458.1×
Florida160,5591.39×
California107,0140.57×
Minnesota88,5103.62×
Ohio63,9731.22×
New York59,4000.62×
Pennsylvania50,5690.88×
Illinois45,1720.8×
Wisconsin41,3841.61×
Virginia36,2260.87×
Maryland35,8911.22×
Michigan35,1810.79×
Georgia33,1760.63×
Louisiana32,7791.49×
North Carolina32,4850.63×
New Jersey29,1230.67×
Arizona28,7550.83×
Tennessee27,4630.8×
Washington25,2450.74×
Massachusetts24,4790.73×
Indiana23,1890.74×
Missouri21,8390.79×
Colorado19,6260.73×
South Carolina16,9910.66×
Oregon16,0510.82×
Kentucky15,8630.74×
Connecticut13,9040.81×
Oklahoma13,4500.71×
Iowa11,3800.81×
Nevada10,1980.62×
Arkansas9,6410.69×
Kansas8,8840.66×
Mississippi8,8570.63×
Utah8,7660.57×
Idaho6,4180.75×
New Hampshire5,6180.84×
Maine5,6050.92×
Nebraska5,5280.65×
West Virginia5,1710.65×
New Mexico4,9700.58×
Delaware4,6700.99×
Rhode Island4,1930.77×
Montana3,3520.71×
Hawaii3,1670.43×
Washington, District of Columbia3,0330.59×
North Dakota2,8090.8×
South Dakota2,6590.67×
Alaska2,2350.61×
Vermont2,1140.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sneaky Pete audience
BrandAffinityCategory
Diane Keaton47.61×Movies & TV
Maya Rudolph77.49×Movies & TV
James Caan78.98×Movies & TV
Al Pacino51.74×Movies & TV
Marlon Brando60.21×Movies & TV
Boardwalk Empire89.98×Movies & TV
Kate Beckinsale43.64×Movies & TV
Terrence Howard65.84×Movies & TV
Michael Sheen76.35×Movies & TV
Dakota Fanning27.31×Movies & TV
Javier Bardem34.16×Movies & TV
Eva Longoria31.27×Movies & TV
Francis Ford Coppola54.1×Movies & TV
Reservoir Dogs47.43×Movies & TV
Autism Awareness19.03×Health
America Ferrera41.71×Movies & TV
Penélope Cruz38.66×Movies & TV
Diabetes mellitus awareness12.48×Health
Zendaya17.36×Movies & TV
Ugly Betty49.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sneaky Pete audience
TraitClusterScore
IndividualismJOY1.83
LGBTQ+ IdentityOPEN1.67
Convenience OrientationPREMIUM1.63
SustainabilityBALANCE1.5
PatriotismCONSERVATISM1.48
Urban LifestyleOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Sneaky Pete
CountryShare
United States43.3%
Germany17.7%
Brazil8.9%

See Sneaky Pete audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Sneaky Pete have in United States?

Sneaky Pete has an estimated audience of 1,704,510 people in United States, concentrated in Texas and Alabama.

What is the gender split and age of Sneaky Pete fans?

53.8% of Sneaky Pete fans are female, 46.2% are male, with an average age of 48.2 years.

Which brands do Sneaky Pete fans like most?

Sneaky Pete fans show strongest brand affinity for Diane Keaton (47.61×), Maya Rudolph (77.49×), and James Caan (78.98×) over the country average.

Where do Sneaky Pete fans live in United States?

Sneaky Pete fans in United States are most concentrated in Texas (reach 224,191), Alabama (reach 192,845), and Florida (reach 160,559). These three regions account for the largest share of the active audience.

What other brands do Sneaky Pete fans also like?

Beyond Sneaky Pete itself, the audience over-indexes on Maya Rudolph (77.49×), James Caan (78.98×), Al Pacino (51.74×), and Marlon Brando (60.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sneaky Pete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.