Rascasse Audience Intelligence

Ugly Betty Audience in United States

A data profile of the people who buy, follow and care about Ugly Betty in United States — modelled from more than twelve digital signal sources. Ugly Betty has an estimated audience of 1,124,846 people in United States.

#27among TV show in United States#1628among Movie / TV Show / Series in United States#3870in Movies & TV

The average Ugly Betty fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Maya Rudolph, James Marsden, Paula Patton, with strongest over-indexing on Maya Rudolph (61.13× the country average).

Demographically, the Ugly Betty audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ugly Betty fan in United States is balanced, around 44.2 years old, with strong Tradition tendencies and a notable affinity for Maya Rudolph.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ugly Betty profile in United States.

Audience size
1.1M
in United States
Gender
51.5%♀
48.5% male
Age
44.2
average years
Country rank
#21834
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ugly Betty viewers

51.5% are female, 48.5% are male, average age 44.2.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Ugly Betty audience in United States
MetricValue
Female51.5%
Male48.5%
Average age44.2
Estimated audience size1,124,846
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Ugly Betty audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4922%
50+34%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Ugly Betty audience comes from United States.

Worldwide audience distribution share by country for Ugly Betty
CountryShare
United States33.3%
United Kingdom10.4%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ugly Betty audience in United States is strongest.

Fig. 05

Top regions by affinity

Ugly Betty fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.35×
02New York~90K1.29×
03Texas~100K1.28×
04Arizona~30K1.21×
05New Mexico~7K1.17×
06New Jersey~40K1.15×
07Illinois~40K1.12×
08Washington~30K1.12×
09Georgia~40K1.11×
10Oregon~20K1.11×
11Massachusetts~30K1.10×
12Connecticut~10K1.10×
13Nevada~10K1.10×
14Maryland~20K1.09×
15North Carolina~40K1.07×
16Washington, District of Columbia~4K1.07×
17Virginia~30K1.06×
18Rhode Island~4K1.05×
19Oklahoma~10K1.04×
20Florida~80K1.03×
21Arkansas~10K1.03×
22Utah~10K1.01×
23Alaska~3K1.00×
24Michigan~30K0.99×
25Hawaii~5K0.99×
26Pennsylvania~40K0.97×
27Colorado~20K0.97×
28Louisiana~10K0.97×
29Kansas~9K0.97×
30Indiana~20K0.96×
31New Hampshire~5K0.96×
32Missouri~20K0.95×
33Alabama~20K0.95×
34Delaware~3K0.95×
35South Carolina~20K0.94×
36Idaho~6K0.94×
37Nebraska~6K0.94×
38Ohio~30K0.93×
39Tennessee~20K0.93×
40Minnesota~20K0.93×
41Kentucky~10K0.93×
42Mississippi~9K0.92×
43Wisconsin~20K0.91×
44Maine~4K0.89×
45Iowa~9K0.87×
46Vermont~2K0.86×
47Montana~3K0.83×
48North Dakota~2K0.82×
49West Virginia~5K0.81×
50South Dakota~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Ugly Betty, United States
0.81×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ugly Betty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ugly Betty audience
#·InterestCategoryAffinity×
01Paula PattonMovies & TV82.26×
02Terrence HowardMovies & TV78.86×
03Sneaky PeteMovies & TV76.39×
04Wilmer ValderramaMovies & TV71.60×
05Forest WhitakerMovies & TV69.57×
06Penélope CruzMovies & TV69.27×
0712 Years a Slave (film)Movies & TV69.24×
08Maya RudolphMovies & TV61.13×
09Moonlight (TV series)Movies & TV57.73×
10Rashida JonesMovies & TV55.02×
11Laurence FishburneMovies & TV52.00×
12Queen LatifahMusic & Radio50.12×
13Regina KingMovies & TV48.15×
14Eiza GonzálezMovies & TV47.82×
15James MarsdenMovies & TV46.85×
16America FerreraMovies & TV46.80×
17Eva LongoriaMovies & TV39.92×
18Salma HayekMovies & TV34.14×
19Morgan FreemanMovies & TV30.21×
20Will SmithMovies & TV24.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ugly Betty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ugly Betty audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.63×
IndulgenceJOY1.52×
SpiritualityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ugly Betty audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.96×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ugly Betty have in United States?

Ugly Betty has an estimated audience of 1,124,846 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ugly Betty viewers?

51.5% of Ugly Betty fans are female, 48.5% are male, with an average age of 44.2 years.

03

Which brands do Ugly Betty fans like most?

Ugly Betty fans show strongest brand affinity for Maya Rudolph (61.13×), James Marsden (46.85×), and Paula Patton (82.26×) over the country average.

04

Where do Ugly Betty fans live in United States?

Ugly Betty fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ugly Betty fans also like?

Beyond Ugly Betty itself, the audience over-indexes on James Marsden (46.85×), Paula Patton (82.26×), Forest Whitaker (69.57×), and Terrence Howard (78.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Ugly Betty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ugly Betty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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