Ugly Betty Audience in United States

Ugly Betty logo

Ugly Betty has an estimated audience of 1,196,499 people in United States. 51.5% are female, 48.5% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: Euphoria, Paula Patton, Forest Whitaker, Maya Rudolph, Terrence Howard.

The average Ugly Betty fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Euphoria, Paula Patton, Forest Whitaker, with strongest over-indexing on Euphoria (11.63× the country average). Demographically, the Ugly Betty audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Ugly Betty fans

Demographic split for Ugly Betty audience in United States
MetricValue
Female51.5%
Male48.5%
Average age44.2
Estimated audience size1,196,499

Audience persona

The typical Ugly Betty fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Ugly Betty in United States
RegionReachAffinity
California180,4291.37×
Texas136,2501.32×
New York90,6641.36×
Florida86,0171.06×
Illinois45,4261.14×
Georgia42,1611.14×
Pennsylvania39,5160.98×
North Carolina39,3631.09×
New Jersey36,6331.2×
Ohio34,5780.94×
Michigan31,8021.02×
Virginia31,6531.09×
Arizona30,9381.27×
Washington28,5831.19×
Massachusetts27,5361.17×
Tennessee22,6350.94×
Maryland22,2651.08×
Indiana21,5120.98×
Colorado19,2851.02×
Missouri18,5270.96×
South Carolina17,0320.95×
Wisconsin16,3450.91×
Minnesota16,2400.95×
Alabama15,8400.95×
Oregon15,4341.13×
Louisiana14,5090.94×
Oklahoma13,6521.03×
Connecticut13,5321.13×
Kentucky13,4360.9×
Nevada12,7071.1×
Utah11,2291.05×
Arkansas9,7540.99×
Kansas8,8480.94×
Mississippi8,4910.86×
Iowa8,2980.84×
New Mexico6,5811.1×
Nebraska5,5020.92×
Idaho5,4140.9×
Hawaii5,1791.01×
New Hampshire4,4540.94×
West Virginia4,1080.74×
Rhode Island3,9101.03×
Washington, District of Columbia3,8461.07×
Maine3,6900.86×
Delaware2,9090.88×
Montana2,6040.78×
Alaska2,4070.94×
South Dakota1,9490.7×
Vermont1,6980.81×
North Dakota1,6960.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ugly Betty audience
BrandAffinityCategory
Euphoria11.63×Movies & TV
Paula Patton82.26×Movies & TV
Forest Whitaker69.57×Movies & TV
Maya Rudolph61.13×Movies & TV
Terrence Howard78.86×Movies & TV
Salma Hayek34.14×Movies & TV
James Marsden46.85×Movies & TV
Penélope Cruz69.27×Movies & TV
Sneaky Pete76.39×Movies & TV
Queen Latifah50.12×Music & Radio
Rashida Jones55.02×Movies & TV
Wilmer Valderrama71.6×Movies & TV
Moonlight (TV series)57.73×Movies & TV
Eva Longoria39.92×Movies & TV
Laurence Fishburne52×Movies & TV
12 Years a Slave (film)69.24×Movies & TV
Morgan Freeman30.21×Movies & TV
Regina King48.15×Movies & TV
Don Cheadle63.93×Movies & TV
Victoria Justice44.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ugly Betty audience
TraitClusterScore
PatriotismCONSERVATISM1.73
LGBTQ+ IdentityOPEN1.61
Need for SecurityCONSERVATISM1.24
ExtroversionTHRILL1.2
Social Media UsageJOY1.18
Community OrientationOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Ugly Betty
CountryShare
United States34.3%
United Kingdom9.9%
Italy6.4%

See Ugly Betty audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Ugly Betty have in United States?

Ugly Betty has an estimated audience of 1,196,499 people in United States, concentrated in California and Texas.

What is the gender split and age of Ugly Betty fans?

51.5% of Ugly Betty fans are female, 48.5% are male, with an average age of 44.2 years.

Which brands do Ugly Betty fans like most?

Ugly Betty fans show strongest brand affinity for Euphoria (11.63×), Paula Patton (82.26×), and Forest Whitaker (69.57×) over the country average.

Where do Ugly Betty fans live in United States?

Ugly Betty fans in United States are most concentrated in California (reach 180,429), Texas (reach 136,250), and New York (reach 90,664). These three regions account for the largest share of the active audience.

What other brands do Ugly Betty fans also like?

Beyond Ugly Betty itself, the audience over-indexes on Paula Patton (82.26×), Forest Whitaker (69.57×), Maya Rudolph (61.13×), and Terrence Howard (78.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ugly Betty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.