Rascasse Audience Intelligence

American Idol Audience in United States

A data profile of the people who buy, follow and care about American Idol in United States — modelled from more than twelve digital signal sources. American Idol has an estimated audience of 10,061,428 people in United States.

#4among TV show in United States#71among Movie / TV Show / Series in United States#265in Movies & TV

The average American Idol fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Global Television Network, Survivor (U.S. TV series), The Hills, with strongest over-indexing on Global Television Network (4.81× the country average).

Demographically, the American Idol audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Idol fan in United States is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Global Television Network.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Idol profile in United States.

Audience size
10.1M
in United States
Gender
64.4%♀
35.6% male
Age
40.4
average years
Country rank
#3558
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Idol viewers

64.4% are female, 35.6% are male, average age 40.4.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for American Idol audience in United States
MetricValue
Female64.4%
Male35.6%
Average age40.4
Estimated audience size10,061,428
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the American Idol audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

63.8%

of the worldwide American Idol audience comes from United States.

Worldwide audience distribution share by country for American Idol
CountryShare
United States63.8%
United Kingdom6.3%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Idol audience in United States is strongest.

Fig. 05

Top regions by affinity

American Idol fans by region: top regions in United States
#RegionReachAffinity×
01Maine~100K2.95×
02Alabama~300K2.10×
03Mississippi~100K1.49×
04New Hampshire~60K1.47×
05Arkansas~100K1.40×
06Tennessee~300K1.34×
07Wisconsin~200K1.33×
08West Virginia~70K1.30×
09Kentucky~200K1.23×
10Georgia~400K1.20×
11Missouri~200K1.20×
12Louisiana~200K1.19×
13Nebraska~70K1.18×
14South Carolina~200K1.13×
15Oklahoma~100K1.13×
16North Carolina~400K1.12×
17Minnesota~200K1.11×
18North Dakota~30K1.10×
19South Dakota~30K1.07×
20Ohio~400K1.05×
21Iowa~90K1.04×
22Indiana~200K1.00×
23Kansas~80K0.95×
24Pennsylvania~300K0.92×
25Idaho~50K0.92×
26Arizona~200K0.91×
27Delaware~30K0.91×
28Michigan~300K0.90×
29Montana~30K0.89×
30Oregon~100K0.88×
31Massachusetts~200K0.87×
32Hawaii~40K0.87×
33Virginia~200K0.84×
34Florida~600K0.82×
35Utah~80K0.82×
36Illinois~300K0.80×
37Washington~200K0.80×
38Vermont~20K0.78×
39Connecticut~80K0.76×
40New Mexico~40K0.75×
41New Jersey~200K0.74×
42Texas~700K0.70×
43Maryland~100K0.69×
44Rhode Island~20K0.66×
45New York~400K0.65×
46California~800K0.64×
47Alaska~20K0.64×
48Colorado~100K0.62×
49Nevada~70K0.61×
50Washington, District of Columbia~10K0.44×
Fig. 06

Affinity by region

Affinity by region — American Idol, United States
0.44×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Idol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Idol audience
#·InterestCategoryAffinity×
01Benicio del ToroMovies & TV6.42×
02Cameron BoyceMovies & TV5.64×
03Survivor (U.S. TV series)Movies & TV5.13×
04Global Television NetworkMovies & TV4.81×
05The HillsMovies & TV4.79×
06Revolution (TV series)Movies & TV4.63×
07Dancing with the StarsMovies & TV3.78×
08Zoom (TV channel)Technology & Electronics2.88×
09Sabrina CarpenterMusic & Radio2.67×
10Daily MailNews1.78×
11American folk musicMusic & Radio1.77×
12TV comediesMovies & TV1.71×
13Taylor SwiftMusic & Radio1.67×
14CBSMovies & TV1.63×
15T-MobileTechnology & Electronics1.60×
16VirtuePolitics & Society1.59×
17TV talkshowsMovies & TV1.58×
18PeacockMovies & TV1.57×
19Musical filmMovies & TV1.53×
20DirecTVMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Idol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Idol audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.31×
Convenience OrientationPREMIUM1.20×
CreativityOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Idol audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Quality AwarenessPREMIUM0.83×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Idol have in United States?

American Idol has an estimated audience of 10,061,428 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Idol viewers?

64.4% of American Idol fans are female, 35.6% are male, with an average age of 40.4 years.

03

Which brands do American Idol fans like most?

American Idol fans show strongest brand affinity for Global Television Network (4.81×), Survivor (U.S. TV series) (5.13×), and The Hills (4.79×) over the country average.

04

Where do American Idol fans live in United States?

American Idol fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do American Idol fans also like?

Beyond American Idol itself, the audience over-indexes on Survivor (U.S. TV series) (5.13×), The Hills (4.79×), Zoom (TV channel) (2.88×), and CBS (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See American Idol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Idol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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