The Hills Audience in United States

Demographics of The Hills fans

Audience persona

The typical The Hills fan in United States is more female, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Club América.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The Hills audiences in other countries

• The Hills — Germany
• The Hills — United Kingdom
• The Hills — France
• The Hills — Italy
• The Hills — Spain
• The Hills — Brazil
• The Hills — Japan
• The Hills — South Korea
• The Hills — India

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Frequently asked questions

How many fans does The Hills have in United States?

The Hills has an estimated audience of 8,536,027 people in United States, concentrated in California and New York.

What is the gender split and age of The Hills fans?

64.4% of The Hills fans are female, 35.6% are male, with an average age of 36.9 years.

Which brands do The Hills fans like most?

The Hills fans show strongest brand affinity for Club América (11.28×), Culiacán (18.73×), and Bad Bunny (5.81×) over the country average.

Where do The Hills fans live in United States?

The Hills fans in United States are most concentrated in California (reach 793,383), New York (reach 498,506), and Texas (reach 431,816). These three regions account for the largest share of the active audience.

What other brands do The Hills fans also like?

Beyond The Hills itself, the audience over-indexes on Culiacán (18.73×), Bad Bunny (5.81×), Regional styles of Mexican music (8.56×), and Moda Feminina (7.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.