Rascasse Audience Intelligence

The Hills Viewer Demographics in United States

The Hills has an estimated audience of 5.9M people in United States.

#93among TV series in United States
#181among movies & series in United States#590in Movies & TV

The average The Hills fan in United States is 37.6 years old, more female, and lives primarily in California.

By number of fans, The Hills ranks #93 among the 4358 objects in TV series in United States — 0.6× the group median.

Its fans are 1.2 years younger than the group average of 38.8.

Women make up 64.4% of the fan base, 8.8 percentage points more than the group average.

Compared with the other 4357 objects in TV series, The Hills fans stand out for their interest in Culiacán, Club América and Latin Music.

Most fans live in California, New York, Florida.

Top affinities include Culiacán, Club América, Latin Music, with strongest over-indexing on Culiacán (18.73× the country average).

Demographically, the The Hills audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

The typical The Hills fan in United States is more female, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Culiacán.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.9M
in United States
Gender
64.4%♀
35.6% male
Age
37.6
average years
Country rank
#5902
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Hills viewers

64.4% are female, 35.6% are male, average age 37.6.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for The Hills audience in United States
MetricValue
Female64.4%
Male35.6%
Average age37.6
Estimated audience size5.9M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the The Hills audience in United States
Age bracketShare%
16-2421%
25-3424%
35-4423%
45-5419%
55+13%
Fig. 04

Worldwide distribution

64.1%

of the worldwide The Hills audience comes from United States.

Worldwide audience distribution share by country for The Hills
CountryShare
United States64.1%
United Kingdom3.9%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Hills fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K3.58×
02Maine~40K1.69×
03Vermont~20K1.68×
04Maryland~200K1.59×
05Virginia~200K1.45×
06Minnesota~100K1.41×
07Oregon~100K1.40×
08Montana~20K1.30×
09New Mexico~50K1.26×
10Massachusetts~100K1.19×
11New Hampshire~30K1.19×
12Washington~200K1.17×
13Missouri~100K1.16×
14Colorado~100K1.14×
15Connecticut~70K1.14×
16Alaska~10K1.12×
17Pennsylvania~200K1.01×
18Wisconsin~100K1.00×
19Iowa~60K0.99×
20Illinois~200K0.97×
21Idaho~30K0.95×
22New York~300K0.93×
23Michigan~200K0.90×
24Kansas~50K0.90×
25Delaware~20K0.90×
26New Jersey~100K0.84×
27Kentucky~70K0.84×
28North Carolina~200K0.83×
29South Dakota~10K0.80×
30California~500K0.79×
31Ohio~200K0.79×
32Arkansas~40K0.79×
33Nebraska~30K0.79×
34North Dakota~10K0.79×
35Indiana~90K0.78×
36Rhode Island~10K0.78×
37Hawaii~20K0.77×
38Arizona~100K0.76×
39Tennessee~90K0.75×
40South Carolina~70K0.72×
41Alabama~60K0.70×
42Nevada~40K0.70×
43Georgia~100K0.69×
44West Virginia~20K0.68×
45Oklahoma~50K0.66×
46Louisiana~50K0.65×
47Florida~200K0.64×
48Texas~200K0.56×
49Utah~30K0.52×
50Mississippi~30K0.52×
Fig. 06

Affinity by region

Affinity by region — The Hills, United States
0.52×1.00×3.58×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Hills audience vs. the country average
#·InterestCategoryAffinity×
01CuliacánTravel & Leisure18.73×
02Club AméricaSports11.28×
03Latin MusicMusic & Radio11.22×
04Frida KahloArts & Culture10.27×
05KaRoL GMusic & Radio9.46×
06The Challenge (TV series)Movies & TV9.02×
07Carl's Jr.Food & Beverages8.98×
08Regional styles of Mexican musicMusic & Radio8.56×
09Baja CaliforniaTravel & Leisure8.44×
10Maquillaje ProfesionalBeauty & Wellness7.61×
11Moda FemininaFashion & Accessoires7.17×
12Norteño (music)Music & Radio7.08×
13Jennifer AnistonMovies & TV5.97×
14Bad BunnyMusic & Radio5.81×
15Easy (store)Home & Garden5.64×
16Bachata (dance)Music & Radio4.91×
17Tattoo inkBeauty & Wellness4.67×
18Sam's ClubShopping2.16×
19FIFA World CupSports1.87×
20FIFA World Cup 2026Sports1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Hills audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Hills audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.14×
Career OrientationPOWER1.13×
Urban LifestyleOPEN1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Hills audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.50×
Community OrientationOPEN0.59×
Need for SecurityCONSERVATISM0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Hills over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-hills-64808” · Methodology