Rascasse Audience Intelligence

The Hills Audience in United States

A data profile of the people who buy, follow and care about The Hills in United States — modelled from more than twelve digital signal sources. The Hills has an estimated audience of 8,474,352 people in United States.

#52among TV series in United States#92among Movie / TV Show / Series in United States#330in Movies & TV

The average The Hills fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Culiacán, Bad Bunny, Club América, with strongest over-indexing on Culiacán (18.73× the country average).

Demographically, the The Hills audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hills fan in United States is more female, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Culiacán.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hills profile in United States.

Audience size
8.5M
in United States
Gender
64.4%♀
35.6% male
Age
36.9
average years
Country rank
#4187
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hills viewers

64.4% are female, 35.6% are male, average age 36.9.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for The Hills audience in United States
MetricValue
Female64.4%
Male35.6%
Average age36.9
Estimated audience size8,474,352
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the The Hills audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3923%
40-4919%
50+13%
Fig. 04

Worldwide distribution

63.5%

of the worldwide The Hills audience comes from United States.

Worldwide audience distribution share by country for The Hills
CountryShare
United States63.5%
Canada3.5%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hills audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hills fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K3.58×
02Maine~50K1.69×
03Vermont~30K1.68×
04Maryland~200K1.59×
05Virginia~300K1.45×
06Minnesota~200K1.41×
07Oregon~100K1.40×
08Montana~30K1.30×
09New Mexico~50K1.26×
10Massachusetts~200K1.19×
11New Hampshire~40K1.19×
12Washington~200K1.17×
13Missouri~200K1.16×
14Colorado~200K1.14×
15Connecticut~100K1.14×
16Alaska~20K1.12×
17Pennsylvania~300K1.01×
18Wisconsin~100K1.00×
19Iowa~70K0.99×
20Illinois~300K0.97×
21Idaho~40K0.95×
22New York~400K0.93×
23Michigan~200K0.90×
24Kansas~60K0.90×
25Delaware~20K0.90×
26New Jersey~200K0.84×
27Kentucky~90K0.84×
28North Carolina~200K0.83×
29South Dakota~20K0.80×
30California~700K0.79×
31Ohio~200K0.79×
32Arkansas~60K0.79×
33Nebraska~30K0.79×
34North Dakota~10K0.79×
35Indiana~100K0.78×
36Rhode Island~20K0.78×
37Hawaii~30K0.77×
38Arizona~100K0.76×
39Tennessee~100K0.75×
40South Carolina~90K0.72×
41Alabama~80K0.70×
42Nevada~60K0.70×
43Georgia~200K0.69×
44West Virginia~30K0.68×
45Oklahoma~60K0.66×
46Louisiana~70K0.65×
47Florida~400K0.64×
48Texas~400K0.56×
49Utah~40K0.52×
50Mississippi~40K0.52×
Fig. 06

Affinity by region

Affinity by region — The Hills, United States
0.52×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hills audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hills audience
#·InterestCategoryAffinity×
01CuliacánTravel & Leisure18.73×
02Club AméricaSports11.28×
03Latin MusicMusic & Radio11.22×
04Venom (band)Music & Radio10.65×
05Frida KahloArts & Culture10.27×
06KaRoL GMusic & Radio9.46×
07Monopoly (game)Games9.44×
08The Challenge (TV series)Movies & TV9.02×
09Carl's Jr.Food & Beverages8.98×
10Regional styles of Mexican musicMusic & Radio8.56×
11Baja CaliforniaTravel & Leisure8.44×
12Maquillaje ProfesionalBeauty & Wellness7.61×
13Moda FemininaFashion & Accessoires7.17×
14Norteño (music)Music & Radio7.08×
15Jennifer AnistonMovies & TV5.97×
16Bad BunnyMusic & Radio5.81×
17Tattoo inkBeauty & Wellness4.67×
18Sam's ClubShopping2.16×
19FIFA World CupSports1.87×
20FIFA World Cup 2026Sports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hills audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hills audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.14×
Career OrientationPOWER1.13×
Urban LifestyleOPEN1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hills audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.50×
Community OrientationOPEN0.59×
Need for SecurityCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hills have in United States?

The Hills has an estimated audience of 8,474,352 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Hills viewers?

64.4% of The Hills fans are female, 35.6% are male, with an average age of 36.9 years.

03

Which brands do The Hills fans like most?

The Hills fans show strongest brand affinity for Culiacán (18.73×), Bad Bunny (5.81×), and Club América (11.28×) over the country average.

04

Where do The Hills fans live in United States?

The Hills fans in United States are most concentrated in California (reach ~700K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The Hills fans also like?

Beyond The Hills itself, the audience over-indexes on Bad Bunny (5.81×), Club América (11.28×), Carl's Jr. (8.98×), and Regional styles of Mexican music (8.56×) compared to the United States average.

Appendix

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See The Hills audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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