Rascasse Audience Intelligence

Carl's Jr. Target Market in United States

A data profile of the people who buy, follow and care about Carl's Jr. in United States — modelled from more than twelve digital signal sources. Carl's Jr. has an estimated audience of 9,326,349 people in United States.

#31among Restaurants in United States#395among Brand in United States#291in Food & Beverages

The average Carl's Jr. fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Jack in the Box, The Hills, Bad Bunny, with strongest over-indexing on Jack in the Box (6.69× the country average).

Demographically, the Carl's Jr. audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carl's Jr. fan in United States is balanced, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jack in the Box.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carl's Jr. profile in United States.

Audience size
9.3M
in United States
Gender
48.1%♀
51.9% male
Age
36.9
average years
Country rank
#3843
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carl's Jr.

48.1% are female, 51.9% are male, average age 36.9.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Carl's Jr. audience in United States
MetricValue
Female48.1%
Male51.9%
Average age36.9
Estimated audience size9,326,349
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Carl's Jr. audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3922%
40-4918%
50+14%
Fig. 04

Worldwide distribution

69.5%

of the worldwide Carl's Jr. audience comes from United States.

Worldwide audience distribution share by country for Carl's Jr.
CountryShare
United States69.5%
Mexico10.1%
Spain2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carl's Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Carl's Jr. customers by region in United States
#RegionReachAffinity×
01California~3K6.01×
02Oregon<1K5.93×
03Nevada<1K4.42×
04Arizona<1K4.10×
05Utah<1K3.97×
06Idaho<1K3.55×
07Colorado<1K3.53×
08New Mexico<1K3.16×
09Oklahoma<1K2.81×
10Alaska<1K2.77×
11Washington<1K2.26×
12Wyoming<1K1.97×
13Hawaii<1K0.89×
14Texas<1K0.82×
15Montana<1K0.32×
16North Dakota<1K0.28×
17South Dakota<1K0.27×
18Louisiana<1K0.24×
19Arkansas<1K0.23×
20Kansas<1K0.23×
21Rhode Island<1K0.23×
22Delaware<1K0.23×
23Nebraska<1K0.22×
24Maine<1K0.22×
25West Virginia<1K0.21×
26New Hampshire<1K0.21×
27Washington, District of Columbia<1K0.21×
28Iowa<1K0.19×
29Mississippi<1K0.19×
30Florida<1K0.18×
31Tennessee<1K0.17×
32Missouri<1K0.17×
33Illinois<1K0.16×
34Virginia<1K0.16×
35South Carolina<1K0.15×
36Alabama<1K0.15×
37Kentucky<1K0.15×
38Connecticut<1K0.15×
39North Carolina<1K0.14×
40Georgia<1K0.14×
41New Jersey<1K0.14×
42Indiana<1K0.14×
43Maryland<1K0.14×
44Wisconsin<1K0.14×
45New York<1K0.13×
46Ohio<1K0.13×
47Michigan<1K0.13×
48Minnesota<1K0.13×
49Pennsylvania<1K0.12×
50Massachusetts<1K0.12×
Fig. 06

Affinity by region

Affinity by region — Carl's Jr., United States
0.12×1.00×6.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carl's Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carl's Jr. audience
#·InterestCategoryAffinity×
01CuliacánTravel & Leisure12.80×
02The HillsMovies & TV9.58×
03Frida KahloArts & Culture9.03×
04Six Flags Over TexasTravel & Leisure8.45×
05Club AméricaSports8.18×
06Regional styles of Mexican musicMusic & Radio8.00×
07Hardee'sFood & Beverages7.43×
08Jack in the BoxFood & Beverages6.69×
09Moda FemininaFashion & Accessoires6.03×
10Bad BunnyMusic & Radio5.37×
11Arby'sFood & Beverages4.57×
12Five GuysFood & Beverages4.47×
13Culver'sFood & Beverages3.50×
14WingstopFood & Beverages3.25×
15Popeyes Louisiana KitchenFood & Beverages3.18×
16Wendy'sFood & Beverages3.15×
17Taco BellFood & Beverages2.80×
18SubwayFood & Beverages2.68×
19Burger KingFood & Beverages2.61×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carl's Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carl's Jr. audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.11×
Urban LifestyleOPEN1.05×
Career OrientationPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carl's Jr. audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.53×
Community OrientationOPEN0.60×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carl's Jr.'s target market in United States?

Carl's Jr.'s target market in United States covers an estimated 9,326,349 people, concentrated in California and Arizona.

02

What is the gender split and age of Carl's Jr. customers?

48.1% of the Carl's Jr. audience are female, 51.9% are male, with an average age of 36.9 years.

03

Which brands do Carl's Jr. fans like most?

Carl's Jr. fans show strongest brand affinity for Jack in the Box (6.69×), The Hills (9.58×), and Bad Bunny (5.37×) over the country average.

04

Where do Carl's Jr. fans live in United States?

Carl's Jr. fans in United States are most concentrated in California (reach ~3K), Arizona (reach <1K), and Texas (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Carl's Jr. fans also like?

Beyond Carl's Jr. itself, the audience over-indexes on The Hills (9.58×), Bad Bunny (5.37×), Regional styles of Mexican music (8×), and Wendy's (3.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Carl's Jr. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carl's Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →