Regional styles of Mexican music Audience in United States
A data profile of the people who buy, follow and care about Regional styles of Mexican music in United States — modelled from more than twelve digital signal sources. Regional styles of Mexican music has an estimated audience of 9,475,277 people in United States.
The average Regional styles of Mexican music fan in United States is 30.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas.
Top brand affinities include Mexico, Google Analytics, Playa del Carmen, with strongest over-indexing on Mexico (5.67× the country average).
Demographically, the Regional styles of Mexican music audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
The typical Regional styles of Mexican music fan in United States is balanced, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Mexico.
At a glance
The key figures that characterise the Regional styles of Mexican music profile in United States.
Search interest · 12-month trend
Demographics of Regional styles of Mexican music fans
49.3% are female, 50.7% are male, average age 30.7.
Gender split
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 30.7 |
| Estimated audience size | 9,475,277 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 6% |
Geography
Where the Regional styles of Mexican music audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~800K | 1.02× | |
| 02 | California | ~1M | 0.98× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Regional styles of Mexican music audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marco Antonio Solís | Music & Radio | 30.68× | ||
| 02 | Google Analytics | Internet & Social Media | 14.69× | ||
| 03 | Luis Miguel | Music & Radio | 13.19× | ||
| 04 | Playa del Carmen | Travel & Leisure | 10.55× | ||
| 05 | Benny Blanco | Music & Radio | 9.39× | ||
| 06 | KaRoL G | Music & Radio | 8.81× | ||
| 07 | The Hills | Movies & TV | 8.56× | ||
| 08 | Atlético Madrid | Sports | 8.21× | ||
| 09 | Carl's Jr. | Food & Beverages | 8.00× | ||
| 10 | Anthony Joshua | Sports | 6.51× | ||
| 11 | Shakira | Music & Radio | 6.26× | ||
| 12 | Boot Barn | Fashion & Accessoires | 6.10× | ||
| 13 | La Liga | Sports | 5.91× | ||
| 14 | Mexico | Travel & Leisure | 5.67× | ||
| 15 | Liga MX | Sports | 5.45× | ||
| 16 | Las Vegas | Travel & Leisure | 3.64× | ||
| 17 | Internet & Social Media | 2.92× | |||
| 18 | Sam's Club | Shopping | 2.32× | ||
| 19 | T-Mobile | Technology & Electronics | 2.06× | ||
| 20 | FIFA World Cup | Sports | 1.89× |
Personality of the Regional styles of Mexican music audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Tradition | CONSERVATISM | 1.44× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Individualism | JOY | 0.76× | |
| Travelling | THRILL | 0.77× |
Frequently asked questions
How many fans does Regional styles of Mexican music have in United States?
Regional styles of Mexican music has an estimated audience of 9,475,277 people in United States, concentrated in California and Texas.
What is the gender split and age of Regional styles of Mexican music fans?
49.3% of Regional styles of Mexican music fans are female, 50.7% are male, with an average age of 30.7 years.
Which brands do Regional styles of Mexican music fans like most?
Regional styles of Mexican music fans show strongest brand affinity for Mexico (5.67×), Google Analytics (14.69×), and Playa del Carmen (10.55×) over the country average.
What other brands do Regional styles of Mexican music fans also like?
Beyond Regional styles of Mexican music itself, the audience over-indexes on Google Analytics (14.69×), Playa del Carmen (10.55×), The Hills (8.56×), and Carl's Jr. (8×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Music & Radio audiences in United States
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- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
See Regional styles of Mexican music audiences in other countries
- Regional styles of Mexican music — Germany
- Regional styles of Mexican music — United Kingdom
- Regional styles of Mexican music — France
- Regional styles of Mexican music — Italy
- Regional styles of Mexican music — Spain
- Regional styles of Mexican music — Brazil
- Regional styles of Mexican music — Japan
- Regional styles of Mexican music — South Korea
- Regional styles of Mexican music — India
- Regional styles of Mexican music — Canada
- Regional styles of Mexican music — Mexico
How to read this data
Audience size is the estimated number of people in United States who actively search for Regional styles of Mexican music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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