Playa del Carmen Audience in United States

Playa del Carmen logo

Playa del Carmen has an estimated audience of 6,482,356 people in United States. 57.0% are female, 43.0% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Riviera Maya, El Palacio de Hierro, Regional styles of Mexican music, Emily VanCamp, Liverpool.

The average Playa del Carmen fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Riviera Maya, El Palacio de Hierro, Regional styles of Mexican music, with strongest over-indexing on Riviera Maya (19.35× the country average). Demographically, the Playa del Carmen audience skews more female with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Playa del Carmen fans

Demographic split for Playa del Carmen audience in United States
MetricValue
Female57.0%
Male43.0%
Average age38.9
Estimated audience size6,482,356

Audience persona

The typical Playa del Carmen fan in United States is more female, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Riviera Maya.

Top regions in United States

Top regions ranked by reach for Playa del Carmen in United States
RegionReachAffinity
California1,030,0311.44×
Texas909,4281.63×
New York395,7541.09×
Florida392,3440.89×
Illinois291,0971.35×
Georgia215,2721.08×
Washington190,6311.47×
Colorado178,7061.75×
Arizona168,2441.27×
North Carolina164,1160.84×
New Jersey161,7270.98×
Pennsylvania155,1790.71×
Michigan150,1670.89×
Ohio139,0090.7×
Minnesota138,1841.49×
Virginia130,9070.83×
Massachusetts116,7030.91×
Oregon111,0461.49×
Wisconsin107,0151.1×
Missouri98,2460.94×
Maryland97,6870.88×
Tennessee95,9160.74×
Indiana94,8470.8×
Nevada77,4871.24×
Utah76,3921.32×
Oklahoma74,9681.04×
South Carolina71,1050.73×
Louisiana64,7040.77×
Alabama52,3990.58×
Iowa52,2890.98×
Kansas51,7811.01×
Kentucky50,2040.62×
Idaho49,5431.52×
Connecticut47,2480.73×
Arkansas45,0050.84×
New Mexico41,6991.28×
Nebraska36,5171.12×
Mississippi27,6820.52×
Montana25,2771.41×
Washington, District of Columbia23,2381.19×
New Hampshire19,6750.77×
Maine17,3550.75×
Hawaii16,3010.58×
South Dakota15,4451.03×
North Dakota15,4111.16×
Rhode Island14,3110.69×
Delaware12,4980.7×
Alaska11,9370.86×
West Virginia11,8730.39×
Wyoming10,5791.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Playa del Carmen audience
BrandAffinityCategory
Riviera Maya19.35×Travel & Leisure
El Palacio de Hierro17.25×Shopping
Regional styles of Mexican music10.55×Music & Radio
Emily VanCamp23.24×Movies & TV
Liverpool13.11×Travel & Leisure
Disney, Oklahoma18.39×
Cancún7.95×Travel & Leisure
Tulum14.87×Travel & Leisure
Quintana Roo10.66×Travel & Leisure
Bad Bunny4.85×Music & Radio
infonavit33.63×Business & Career
Volaris9.34×Travel & Leisure
Norteño (music)7.93×Music & Radio
Maquillaje Profesional7.83×Beauty & Wellness
Spanish language3.75×Politics & Society
Food1.55×Food & Beverages
Moda Feminina6.27×Fashion & Accessoires
Bodega Aurrerá30.25×Food & Beverages
Instant messaging2.45×Internet & Social Media
Deco8.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Playa del Carmen audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.05
TravellingTHRILL1.84
Luxury OrientationPREMIUM1.45
IndulgenceJOY1.44
Design AffinityPREMIUM1.36
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Playa del Carmen
CountryShare
United States28.6%
Mexico20.9%
Colombia7.5%

See Playa del Carmen audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Playa del Carmen have in United States?

Playa del Carmen has an estimated audience of 6,482,356 people in United States, concentrated in California and Texas.

What is the gender split and age of Playa del Carmen fans?

57.0% of Playa del Carmen fans are female, 43.0% are male, with an average age of 38.9 years.

Which brands do Playa del Carmen fans like most?

Playa del Carmen fans show strongest brand affinity for Riviera Maya (19.35×), El Palacio de Hierro (17.25×), and Regional styles of Mexican music (10.55×) over the country average.

Where do Playa del Carmen fans live in United States?

Playa del Carmen fans in United States are most concentrated in California (reach 1,030,031), Texas (reach 909,428), and New York (reach 395,754). These three regions account for the largest share of the active audience.

What other brands do Playa del Carmen fans also like?

Beyond Playa del Carmen itself, the audience over-indexes on El Palacio de Hierro (17.25×), Regional styles of Mexican music (10.55×), Emily VanCamp (23.24×), and Liverpool (13.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Playa del Carmen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.