Playa del Carmen Audience in United States
A data profile of the people who buy, follow and care about Playa del Carmen in United States — modelled from more than twelve digital signal sources. Playa del Carmen has an estimated audience of 6,482,356 people in United States.
The average Playa del Carmen fan in United States is 38.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Riviera Maya, El Palacio de Hierro, Regional styles of Mexican music, with strongest over-indexing on Riviera Maya (19.35× the country average).
Demographically, the Playa del Carmen audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Playa del Carmen fan in United States is more female, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Riviera Maya.
At a glance
The key figures that characterise the Playa del Carmen profile in United States.
Search interest · 12-month trend
Demographics of Playa del Carmen fans
57.0% are female, 43.0% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.9 |
| Estimated audience size | 6,482,356 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Playa del Carmen audience comes from United States.
| Country | Share |
|---|---|
| United States | 28.6% |
| Mexico | 20.9% |
| Colombia | 7.5% |
Geography
Where the Playa del Carmen audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~200K | 1.70× | |
| 02 | Idaho | ~50K | 1.55× | |
| 03 | Texas | ~800K | 1.51× | |
| 04 | Minnesota | ~100K | 1.48× | |
| 05 | Oregon | ~100K | 1.45× | |
| 06 | Washington | ~200K | 1.41× | |
| 07 | Montana | ~30K | 1.40× | |
| 08 | California | ~1M | 1.38× | |
| 09 | Illinois | ~300K | 1.32× | |
| 10 | Utah | ~80K | 1.29× | |
| 11 | New Mexico | ~40K | 1.27× | |
| 12 | Arizona | ~200K | 1.21× | |
| 13 | North Dakota | ~20K | 1.21× | |
| 14 | Nevada | ~80K | 1.20× | |
| 15 | Washington, District of Columbia | ~20K | 1.20× | |
| 16 | Nebraska | ~40K | 1.18× | |
| 17 | Wisconsin | ~100K | 1.13× | |
| 18 | South Dakota | ~20K | 1.12× | |
| 19 | Wyoming | ~10K | 1.11× | |
| 20 | Iowa | ~60K | 1.09× | |
| 21 | New York | ~400K | 1.04× | |
| 22 | Kansas | ~50K | 1.03× | |
| 23 | Oklahoma | ~70K | 1.00× | |
| 24 | Georgia | ~200K | 0.99× | |
| 25 | Alaska | ~10K | 0.97× | |
| 26 | New Jersey | ~200K | 0.95× | |
| 27 | Missouri | ~100K | 0.95× | |
| 28 | Massachusetts | ~100K | 0.92× | |
| 29 | Michigan | ~200K | 0.89× | |
| 30 | Maryland | ~100K | 0.88× | |
| 31 | Florida | ~400K | 0.87× | |
| 32 | Arkansas | ~50K | 0.85× | |
| 33 | New Hampshire | ~20K | 0.84× | |
| 34 | Virginia | ~100K | 0.83× | |
| 35 | Maine | ~20K | 0.82× | |
| 36 | North Carolina | ~200K | 0.80× | |
| 37 | Indiana | ~90K | 0.79× | |
| 38 | Connecticut | ~50K | 0.77× | |
| 39 | Rhode Island | ~20K | 0.77× | |
| 40 | Louisiana | ~60K | 0.76× | |
| 41 | Delaware | ~10K | 0.76× | |
| 42 | Tennessee | ~90K | 0.73× | |
| 43 | Pennsylvania | ~200K | 0.72× | |
| 44 | South Carolina | ~70K | 0.71× | |
| 45 | Ohio | ~100K | 0.68× | |
| 46 | Kentucky | ~50K | 0.65× | |
| 47 | Hawaii | ~20K | 0.63× | |
| 48 | Alabama | ~50K | 0.59× | |
| 49 | Mississippi | ~30K | 0.57× | |
| 50 | West Virginia | ~20K | 0.53× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Playa del Carmen audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | infonavit | Business & Career | 33.63× | ||
| 02 | Bodega Aurrerá | Food & Beverages | 30.25× | ||
| 03 | Emily VanCamp | Movies & TV | 23.24× | ||
| 04 | Riviera Maya | Travel & Leisure | 19.35× | ||
| 05 | Disney, Oklahoma | POI | 18.39× | ||
| 06 | El Palacio de Hierro | Shopping | 17.25× | ||
| 07 | Tulum | Travel & Leisure | 14.87× | ||
| 08 | Liverpool | Travel & Leisure | 13.11× | ||
| 09 | Quintana Roo | Travel & Leisure | 10.66× | ||
| 10 | Regional styles of Mexican music | Music & Radio | 10.55× | ||
| 11 | Volaris | Travel & Leisure | 9.34× | ||
| 12 | Cancún | Travel & Leisure | 7.95× | ||
| 13 | Norteño (music) | Music & Radio | 7.93× | ||
| 14 | Maquillaje Profesional | Beauty & Wellness | 7.83× | ||
| 15 | Moda Feminina | Fashion & Accessoires | 6.27× | ||
| 16 | Bad Bunny | Music & Radio | 4.85× | ||
| 17 | Spanish language | Politics & Society | 3.75× | ||
| 18 | Instant messaging | Internet & Social Media | 2.45× | ||
| 19 | FIFA World Cup 2026 | Sports | 1.62× | ||
| 20 | Food | Food & Beverages | 1.55× |
Personality of the Playa del Carmen audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.38× | |
| Travelling | THRILL | 1.36× | |
| Family Orientation | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Sustainability | BALANCE | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Frequently asked questions
How many fans does Playa del Carmen have in United States?
Playa del Carmen has an estimated audience of 6,482,356 people in United States, concentrated in California and Texas.
What is the gender split and age of Playa del Carmen fans?
57.0% of Playa del Carmen fans are female, 43.0% are male, with an average age of 38.9 years.
Which brands do Playa del Carmen fans like most?
Playa del Carmen fans show strongest brand affinity for Riviera Maya (19.35×), El Palacio de Hierro (17.25×), and Regional styles of Mexican music (10.55×) over the country average.
Where do Playa del Carmen fans live in United States?
Playa del Carmen fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Playa del Carmen fans also like?
Beyond Playa del Carmen itself, the audience over-indexes on El Palacio de Hierro (17.25×), Regional styles of Mexican music (10.55×), Liverpool (13.11×), and Emily VanCamp (23.24×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
See Playa del Carmen audiences in other countries
How to read this data
Audience size is the estimated number of people in United States who actively search for Playa del Carmen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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