Liverpool Audience in United States
Liverpool has an estimated audience of 4,836,795 people in United States. 51.3% are female, 48.7% are male, average age 31.6. Top regions: California, Texas, New York. Top brand affinities: Historic site, Bully (2011 film), Vocal harmony, Goop, Kendra Scott.
The average Liverpool fan in United States is 31.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Bully (2011 film), Vocal harmony, with strongest over-indexing on Historic site (148.21× the country average). Demographically, the Liverpool audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Liverpool fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 31.6 |
| Estimated audience size | 4,836,795 |
Audience persona
The typical Liverpool fan in United States is balanced, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 837,398 | 1.57× |
| Texas | 527,590 | 1.27× |
| New York | 497,249 | 1.84× |
| Florida | 478,560 | 1.46× |
| New Jersey | 257,858 | 2.1× |
| Illinois | 205,472 | 1.28× |
| Pennsylvania | 200,438 | 1.23× |
| Virginia | 189,538 | 1.61× |
| Massachusetts | 182,044 | 1.91× |
| Georgia | 173,252 | 1.16× |
| North Carolina | 167,946 | 1.15× |
| Maryland | 145,935 | 1.75× |
| Ohio | 138,175 | 0.93× |
| Washington | 121,603 | 1.25× |
| Michigan | 110,852 | 0.88× |
| Arizona | 105,778 | 1.07× |
| Indiana | 85,016 | 0.96× |
| Minnesota | 84,232 | 1.22× |
| Colorado | 80,235 | 1.05× |
| Tennessee | 78,418 | 0.81× |
| Connecticut | 72,554 | 1.5× |
| South Carolina | 63,015 | 0.87× |
| Wisconsin | 60,315 | 0.83× |
| Missouri | 59,150 | 0.76× |
| Oregon | 51,902 | 0.94× |
| Kentucky | 46,898 | 0.77× |
| Alabama | 46,768 | 0.69× |
| Nevada | 43,165 | 0.92× |
| Utah | 37,137 | 0.86× |
| Oklahoma | 33,927 | 0.63× |
| Iowa | 31,070 | 0.78× |
| Washington, District of Columbia | 31,045 | 2.14× |
| Kansas | 29,054 | 0.76× |
| Louisiana | 22,663 | 0.36× |
| Nebraska | 21,485 | 0.89× |
| Arkansas | 21,428 | 0.54× |
| Rhode Island | 18,887 | 1.23× |
| New Hampshire | 17,653 | 0.93× |
| Maine | 16,604 | 0.96× |
| Mississippi | 15,915 | 0.4× |
| New Mexico | 14,691 | 0.61× |
| Delaware | 13,738 | 1.03× |
| Idaho | 13,361 | 0.55× |
| Hawaii | 10,999 | 0.53× |
| West Virginia | 10,378 | 0.46× |
| Vermont | 9,445 | 1.11× |
| Montana | 6,566 | 0.49× |
| South Dakota | 6,335 | 0.57× |
| North Dakota | 5,547 | 0.56× |
| Alaska | 4,282 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 148.21× | Arts & Culture |
| Bully (2011 film) | 42.04× | Movies & TV |
| Vocal harmony | 8.75× | Music & Radio |
| Goop | 8.41× | Internet & Social Media |
| Kendra Scott | 4.52× | Fashion & Accessoires |
| Governor of Michigan | 10.86× | Politics & Society |
| Nationality | 2.68× | Politics & Society |
| Lahaina, Hawaii | 22.73× | Travel & Leisure |
| Combat sport | 1.97× | Sports |
| Hipster | 11.8× | Politics & Society |
| Google Home | 7.83× | Technology & Electronics |
| Grinch | 4.66× | Movies & TV |
| Home construction | 1.66× | Home & Garden |
| Fairy godmother | 8.34× | Literature |
| Wok | 7.22× | Food & Beverages |
| Mathcore | 8.11× | Music & Radio |
| Hibachi | 7.87× | Food & Beverages |
| Cherish (group) | 9.65× | Music & Radio |
| headspace | 7.99× | Health |
| Dana Carvey | 7.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.47 |
| Patriotism | CONSERVATISM | 1.35 |
| Travelling | THRILL | 1.32 |
| Urban Lifestyle | OPEN | 1.25 |
| Spirituality | BALANCE | 1.19 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 16.0% |
| United Kingdom | 13.9% |
| United States | 9.3% |
See Liverpool audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Liverpool have in United States?
Liverpool has an estimated audience of 4,836,795 people in United States, concentrated in California and Texas.
What is the gender split and age of Liverpool fans?
51.3% of Liverpool fans are female, 48.7% are male, with an average age of 31.6 years.
Which brands do Liverpool fans like most?
Liverpool fans show strongest brand affinity for Historic site (148.21×), Bully (2011 film) (42.04×), and Vocal harmony (8.75×) over the country average.
Where do Liverpool fans live in United States?
Liverpool fans in United States are most concentrated in California (reach 837,398), Texas (reach 527,590), and New York (reach 497,249). These three regions account for the largest share of the active audience.
What other brands do Liverpool fans also like?
Beyond Liverpool itself, the audience over-indexes on Bully (2011 film) (42.04×), Vocal harmony (8.75×), Goop (8.41×), and Kendra Scott (4.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Liverpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.