Rascasse Audience Intelligence

Liverpool Audience in United States

A data profile of the people who buy, follow and care about Liverpool in United States — modelled from more than twelve digital signal sources. Liverpool has an estimated audience of 4,836,795 people in United States.

#108among City in United States#487among POI in United States#585in Travel & Leisure

The average Liverpool fan in United States is 31.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Playa del Carmen, FIFA World Cup, Ronaldinho, with strongest over-indexing on Playa del Carmen (13.11× the country average).

Demographically, the Liverpool audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liverpool fan in United States is balanced, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Playa del Carmen.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liverpool profile in United States.

Audience size
4.8M
in United States
Gender
51.3%♀
48.7% male
Age
31.6
average years
Country rank
#6904
POI in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liverpool fans

51.3% are female, 48.7% are male, average age 31.6.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Liverpool audience in United States
MetricValue
Female51.3%
Male48.7%
Average age31.6
Estimated audience size4,836,795
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Liverpool audience in United States
Age bracketShare%
16-1941%
20-2922%
30-3916%
40-4913%
50+8%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Liverpool audience comes from United States.

Worldwide audience distribution share by country for Liverpool
CountryShare
Mexico16.1%
United Kingdom13.9%
United States9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liverpool audience in United States is strongest.

Fig. 05

Top regions by affinity

Liverpool fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.08×
02New Jersey~200K1.97×
03Massachusetts~200K1.87×
04Maryland~100K1.77×
05New York~500K1.74×
06Virginia~200K1.57×
07California~800K1.49×
08Connecticut~70K1.47×
09Florida~400K1.36×
10Illinois~200K1.24×
11Rhode Island~20K1.24×
12Vermont~10K1.24×
13Minnesota~90K1.23×
14Washington~100K1.22×
15Texas~500K1.20×
16Pennsylvania~200K1.17×
17Georgia~200K1.13×
18North Carolina~200K1.13×
19Delaware~10K1.08×
20Colorado~80K1.03×
21Maine~20K1.02×
22Arizona~100K1.01×
23New Hampshire~20K0.97×
24Oregon~50K0.96×
25Indiana~80K0.93×
26Nebraska~20K0.92×
27Ohio~100K0.91×
28Nevada~40K0.91×
29Michigan~100K0.86×
30Utah~40K0.86×
31South Carolina~60K0.83×
32Wisconsin~60K0.83×
33Tennessee~80K0.80×
34Iowa~30K0.80×
35Kentucky~50K0.79×
36Kansas~30K0.78×
37Missouri~60K0.76×
38Alabama~50K0.67×
39New Mexico~20K0.66×
40South Dakota~7K0.65×
41Oklahoma~30K0.63×
42North Dakota~6K0.60×
43Idaho~10K0.58×
44Arkansas~20K0.55×
45Hawaii~10K0.54×
46Montana~7K0.53×
47Louisiana~30K0.50×
48West Virginia~10K0.50×
49Alaska~5K0.48×
50Mississippi~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Liverpool, United States
0.42×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liverpool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liverpool audience
#·InterestCategoryAffinity×
01UEFA Super CupSports45.57×
02FC Red Bull SalzburgSports45.57×
03RonaldinhoSports18.44×
04Playa del CarmenTravel & Leisure13.11×
05Ligue 1Sports11.91×
06Google AnalyticsInternet & Social Media10.26×
07VolarisTravel & Leisure9.39×
08KaRoL GMusic & Radio8.81×
09Manchester City F.C.Sports7.87×
10Table tennisSports7.86×
11La LigaSports5.84×
12Manchester United F.C.Sports5.60×
13Anne HathawayMovies & TV4.87×
14FC BarcelonaSports3.97×
15Spanish languagePolitics & Society3.67×
16MexicoTravel & Leisure3.32×
17Sam's ClubShopping3.20×
18FIFA World CupSports3.12×
19Real Madrid C.F.Sports3.08×
20Planet FitnessSports2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liverpool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liverpool audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
SpiritualityBALANCE1.34×
TravellingTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liverpool audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
IndividualismJOY0.73×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liverpool have in United States?

Liverpool has an estimated audience of 4,836,795 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liverpool fans?

51.3% of Liverpool fans are female, 48.7% are male, with an average age of 31.6 years.

03

Which brands do Liverpool fans like most?

Liverpool fans show strongest brand affinity for Playa del Carmen (13.11×), FIFA World Cup (3.12×), and Ronaldinho (18.44×) over the country average.

04

Where do Liverpool fans live in United States?

Liverpool fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Liverpool fans also like?

Beyond Liverpool itself, the audience over-indexes on FIFA World Cup (3.12×), Ronaldinho (18.44×), Manchester City F.C. (7.87×), and Sam's Club (3.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Liverpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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