Liverpool Audience in United States

Liverpool has an estimated audience of 4,836,795 people in United States. 51.3% are female, 48.7% are male, average age 31.6. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Indeed.com, Capital One, Enterprise Rent-A-Car, Orange.

The average Liverpool fan in United States is 31.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (15.73× the country average). Demographically, the Liverpool audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Liverpool fans

Demographic split for Liverpool audience in United States
MetricValue
Female51.3%
Male48.7%
Average age31.6
Estimated audience size4,836,795

Audience persona

The typical Liverpool fan in United States is balanced, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Liverpool in United States
RegionReachAffinity
California837,3981.57×
Texas527,5901.27×
New York497,2491.84×
Florida478,5601.46×
New Jersey257,8582.1×
Illinois205,4721.28×
Pennsylvania200,4381.23×
Virginia189,5381.61×
Massachusetts182,0441.91×
Georgia173,2521.16×
North Carolina167,9461.15×
Maryland145,9351.75×
Ohio138,1750.93×
Washington121,6031.25×
Michigan110,8520.88×
Arizona105,7781.07×
Indiana85,0160.96×
Minnesota84,2321.22×
Colorado80,2351.05×
Tennessee78,4180.81×
Connecticut72,5541.5×
South Carolina63,0150.87×
Wisconsin60,3150.83×
Missouri59,1500.76×
Oregon51,9020.94×
Kentucky46,8980.77×
Alabama46,7680.69×
Nevada43,1650.92×
Utah37,1370.86×
Oklahoma33,9270.63×
Iowa31,0700.78×
Washington, District of Columbia31,0452.14×
Kansas29,0540.76×
Louisiana22,6630.36×
Nebraska21,4850.89×
Arkansas21,4280.54×
Rhode Island18,8871.23×
New Hampshire17,6530.93×
Maine16,6040.96×
Mississippi15,9150.4×
New Mexico14,6910.61×
Delaware13,7381.03×
Idaho13,3610.55×
Hawaii10,9990.53×
West Virginia10,3780.46×
Vermont9,4451.11×
Montana6,5660.49×
South Dakota6,3350.57×
North Dakota5,5470.56×
Alaska4,2820.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liverpool audience
BrandAffinityCategory
Google Maps15.73×Internet & Social Media
Indeed.com12.38×Business & Career
Capital One9.54×Business & Career
Enterprise Rent-A-Car14.2×Cars & Mobility
Orange38.12×Technology & Electronics
Circle K14.46×Shopping
Manchester City F.C.18.83×Sports
Apple Store15.55×Shopping
Google News10.93×News
Jollibee18.67×Food & Beverages
Cillian Murphy19.92×Movies & TV
PSV Eindhoven59.85×Sports
Manchester United F.C.11.91×Sports
CarGurus8.92×Cars & Mobility
MoneyGram22.73×Business & Career
AccuWeather9.03×Home & Garden
Choice Hotels20.32×Travel & Leisure
JD Sports15.99×Shopping
Juventus F.C.15×Sports
Khan Academy10.1×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liverpool audience
TraitClusterScore
Luxury OrientationPREMIUM1.47
PatriotismCONSERVATISM1.35
TravellingTHRILL1.32
Urban LifestyleOPEN1.25
SpiritualityBALANCE1.19
Pet OwnershipJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Liverpool
CountryShare
Mexico16.0%
United Kingdom13.9%
United States9.3%

See Liverpool audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Liverpool have in United States?

Liverpool has an estimated audience of 4,836,795 people in United States, concentrated in California and Texas.

What is the gender split and age of Liverpool fans?

51.3% of Liverpool fans are female, 48.7% are male, with an average age of 31.6 years.

Which brands do Liverpool fans like most?

Liverpool fans show strongest brand affinity for Google Maps (15.73×), Indeed.com (12.38×), and Capital One (9.54×) over the country average.

Where do Liverpool fans live in United States?

Liverpool fans in United States are most concentrated in California (reach 837,398), Texas (reach 527,590), and New York (reach 497,249). These three regions account for the largest share of the active audience.

What other brands do Liverpool fans also like?

Beyond Liverpool itself, the audience over-indexes on Indeed.com (12.38×), Capital One (9.54×), Enterprise Rent-A-Car (14.2×), and Orange (38.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liverpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.