A data profile of the people who buy, follow and care about Liverpool in Mexico — modelled from more than twelve digital signal sources. Liverpool has an estimated audience of 8,335,387 people in Mexico.
The average Liverpool fan in Mexico is 34.1 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Liverpool audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Liverpool fan in Mexico is more female, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Liverpool profile in Mexico.
56.0% are female, 44.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 34.1 |
| Estimated audience size | 8,335,387 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Liverpool audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 16.1% |
| United Kingdom | 13.9% |
| United States | 9.3% |
Where the Liverpool audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~2M | 1.71× | |
| 02 | Veracruz (state) | ~800K | 1.56× | |
| 03 | Jalisco | ~900K | 1.50× | |
| 04 | Nayarit | ~100K | 1.31× | |
| 05 | Chiapas | ~300K | 1.27× | |
| 06 | Distrito Federal | ~1.5M | 1.19× | |
| 07 | Guanajuato | ~500K | 1.16× | |
| 08 | Puebla | ~500K | 1.14× | |
| 09 | Tamaulipas | ~300K | 1.14× | |
| 10 | Nuevo Leon | ~500K | 1.04× | |
| 11 | Aguascalientes | ~100K | 1.01× | |
| 12 | Morelos | ~100K | 0.97× | |
| 13 | Campeche | ~60K | 0.97× | |
| 14 | Guerrero | ~200K | 0.92× | |
| 15 | Michoacan de Ocampo | ~300K | 0.89× | |
| 16 | Yucatan | ~200K | 0.89× | |
| 17 | Durango | ~90K | 0.79× | |
| 18 | Baja California Sur | ~50K | 0.78× | |
| 19 | Tlaxcala | ~70K | 0.77× | |
| 20 | Hidalgo | ~200K | 0.75× | |
| 21 | Coahuila de Zaragoza | ~200K | 0.73× | |
| 22 | Colima | ~40K | 0.73× | |
| 23 | Zacatecas | ~70K | 0.69× | |
| 24 | Chihuahua | ~200K | 0.67× | |
| 25 | Baja California | ~100K | 0.42× |
The strongest cross-interests of the Liverpool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banana | Food & Beverages | 3.00× | ||
| 02 | Sarcasm | Politics & Society | 3.00× | ||
| 03 | Travel agency | Travel & Leisure | 3.00× | ||
| 04 | El País | News | 3.00× | ||
| 05 | Freeware | Technology & Electronics | 3.00× | ||
| 06 | Dentistry | Business & Career | 3.00× | ||
| 07 | Office 365 | Technology & Electronics | 3.00× | ||
| 08 | Google Drive | Technology & Electronics | 3.00× | ||
| 09 | Sexology | Kids & Family | 3.00× | ||
| 10 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 11 | Breastfeeding | Kids & Family | 3.00× | ||
| 12 | Twilight (series) | Movies & TV | 3.00× | ||
| 13 | captain america | Movies & TV | 3.00× | ||
| 14 | Avocado | Food & Beverages | 3.00× | ||
| 15 | Doctor of Medicine | Business & Career | 3.00× | ||
| 16 | Papaya | Food & Beverages | 3.00× | ||
| 17 | Catholic Church | Politics & Society | 2.75× | ||
| 18 | Game consoles | Technology & Electronics | 1.94× | ||
| 19 | Puma | Fashion & Accessoires | 1.86× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.46× | |
| Career Orientation | POWER | 1.83× | |
| Risk Appetite | THRILL | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.89× |
Liverpool has an estimated audience of 8,335,387 people in Mexico, concentrated in State of Mexico and Distrito Federal.
56.0% of Liverpool fans are female, 44.0% are male, with an average age of 34.1 years.
Liverpool fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Liverpool fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~1.5M), and Jalisco (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Liverpool itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Liverpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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