Liverpool Audience in Mexico
Liverpool has an estimated audience of 8,335,387 people in Mexico. 56.0% are female, 44.0% are male, average age 34.1. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
The average Liverpool fan in Mexico is 34.1 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (76.27× the country average). Demographically, the Liverpool audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Liverpool fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 34.1 |
| Estimated audience size | 8,335,387 |
Audience persona
The typical Liverpool fan in Mexico is more female, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,962,483 | 1.71× |
| Distrito Federal | 1,305,659 | 1.19× |
| Jalisco | 924,193 | 1.5× |
| Veracruz (state) | 765,044 | 1.56× |
| Nuevo Leon | 519,727 | 1.04× |
| Puebla | 503,360 | 1.14× |
| Guanajuato | 458,301 | 1.16× |
| Tamaulipas | 318,449 | 1.14× |
| Chiapas | 317,239 | 1.27× |
| Michoacan de Ocampo | 256,763 | 0.89× |
| Guerrero | 193,927 | 0.92× |
| Chihuahua | 193,746 | 0.67× |
| Coahuila de Zaragoza | 182,595 | 0.73× |
| Yucatan | 154,685 | 0.89× |
| Hidalgo | 151,044 | 0.75× |
| Baja California | 145,403 | 0.42× |
| Morelos | 140,366 | 0.97× |
| Aguascalientes | 107,380 | 1.01× |
| Nayarit | 105,142 | 1.31× |
| Durango | 91,688 | 0.79× |
| Tlaxcala | 73,742 | 0.77× |
| Zacatecas | 72,442 | 0.68× |
| Campeche | 61,529 | 0.97× |
| Baja California Sur | 51,653 | 0.78× |
| Colima | 38,844 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 76.27× | Technology & Electronics |
| Google Drive | 68.46× | Technology & Electronics |
| Twilight (series) | 55.12× | Movies & TV |
| Karl Marx | 92.17× | Literature |
| Fox News Channel | 118.49× | Movies & TV |
| Ayrton Senna | 82.88× | Sports |
| Tinder | 55.79× | Internet & Social Media |
| Ready Player One | 80.18× | Movies & TV |
| China Central Television | 51.72× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 266.67× | Fashion & Accessoires |
| Pixel art | 173.15× | Arts & Culture |
| Eyeglass prescription | 160× | Health |
| Automated teller machine | 87.78× | Business & Career |
| Boomerang | 135.45× | Sports |
| Halloween costume | 106.75× | Kids & Family |
| Ketchup | 75.14× | Food & Beverages |
| Latte macchiato | 143.84× | Food & Beverages |
| Faro, Portugal | 149.91× | Travel & Leisure |
| Nutritionist | 39.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.79 |
| Risk Appetite | THRILL | 8.71 |
| Urban Lifestyle | OPEN | 2.63 |
| Need for Security | CONSERVATISM | 1.82 |
| Luxury Orientation | PREMIUM | 1.64 |
| Design Affinity | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 16.0% |
| United Kingdom | 13.9% |
| United States | 9.3% |
See Liverpool audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
- Cancún (7,563,681)
Frequently asked questions
How many fans does Liverpool have in Mexico?
Liverpool has an estimated audience of 8,335,387 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Liverpool fans?
56.0% of Liverpool fans are female, 44.0% are male, with an average age of 34.1 years.
Which brands do Liverpool fans like most?
Liverpool fans show strongest brand affinity for Office 365 (76.27×), Google Drive (68.46×), and Twilight (series) (55.12×) over the country average.
Where do Liverpool fans live in Mexico?
Liverpool fans in Mexico are most concentrated in State of Mexico (reach 1,962,483), Distrito Federal (reach 1,305,659), and Jalisco (reach 924,193). These three regions account for the largest share of the active audience.
What other brands do Liverpool fans also like?
Beyond Liverpool itself, the audience over-indexes on Google Drive (68.46×), Twilight (series) (55.12×), Karl Marx (92.17×), and Fox News Channel (118.49×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Liverpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.