Liverpool Audience in Germany
Liverpool has an estimated audience of 651,432 people in Germany. 32.6% are female, 67.4% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Progressive rock, Home construction, Natural rubber, Stradivarius.
The average Liverpool fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Progressive rock, Home construction, with strongest over-indexing on Handmade Gifts (6.9× the country average). Demographically, the Liverpool audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Liverpool fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 31.5 |
| Estimated audience size | 651,432 |
Audience persona
The typical Liverpool fan in Germany is more male, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,595 | 1.18× |
| Bayern | 108,072 | 1.03× |
| Baden-Württemberg | 86,547 | 0.97× |
| Niedersachsen | 61,187 | 0.97× |
| Hessen | 57,940 | 1.17× |
| Berlin | 35,753 | 1.23× |
| Rheinland-Pfalz | 33,767 | 1.03× |
| Sachsen | 30,982 | 0.97× |
| Schleswig-Holstein | 22,940 | 0.98× |
| Hamburg | 18,075 | 1.23× |
| Brandenburg | 17,570 | 0.87× |
| Sachsen-Anhalt | 15,156 | 0.9× |
| Thüringen | 13,236 | 0.8× |
| Mecklenburg-Vorpommern | 11,146 | 0.9× |
| Saarland | 6,725 | 0.84× |
| Bremen | 5,248 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 6.9× | Kids & Family |
| Progressive rock | 3.62× | Music & Radio |
| Home construction | 1.52× | Home & Garden |
| Natural rubber | 2.54× | Cars & Mobility |
| Stradivarius | 1.66× | Shopping |
| Graham Greene (actor) | 3.54× | |
| Bully (2011 film) | 5.13× | Movies & TV |
| Corona (band) | 2.03× | Music & Radio |
| Figure painting (hobby) | 3.2× | Arts & Culture |
| Commercial mortgage | 1.51× | Business & Career |
| South Asian cuisine | 5.34× | Food & Beverages |
| Laneige | 4.6× | Beauty & Wellness |
| Golem | 2.31× | Technology & Electronics |
| Information sensitivity | 3.79× | Technology & Electronics |
| Google Analytics | 1.83× | Internet & Social Media |
| Nurse education | 1.74× | Kids & Family |
| Este, Veneto | 1.66× | Travel & Leisure |
| Kodi (software) | 1.86× | Technology & Electronics |
| Penn & Teller | 5.38× | Movies & TV |
| Video izle | 2.09× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.59 |
| Sports Activity | POWER | 1.58 |
| Urban Lifestyle | OPEN | 1.43 |
| Spirituality | BALANCE | 1.36 |
| Price Sensitivity | PREMIUM | 1.34 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 16.0% |
| United Kingdom | 13.9% |
| United States | 9.3% |
See Liverpool audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Liverpool have in Germany?
Liverpool has an estimated audience of 651,432 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Liverpool fans?
32.6% of Liverpool fans are female, 67.4% are male, with an average age of 31.5 years.
Which brands do Liverpool fans like most?
Liverpool fans show strongest brand affinity for Handmade Gifts (6.9×), Progressive rock (3.62×), and Home construction (1.52×) over the country average.
Where do Liverpool fans live in Germany?
Liverpool fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,595), Bayern (reach 108,072), and Baden-Württemberg (reach 86,547). These three regions account for the largest share of the active audience.
What other brands do Liverpool fans also like?
Beyond Liverpool itself, the audience over-indexes on Progressive rock (3.62×), Home construction (1.52×), Natural rubber (2.54×), and Stradivarius (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liverpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.