Liverpool Audience in Germany
A data profile of the people who buy, follow and care about Liverpool in Germany — modelled from more than twelve digital signal sources. Liverpool has an estimated audience of 651,432 people in Germany.
The average Liverpool fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FIFA World Cup, UEFA Super Cup, Functional training, with strongest over-indexing on FIFA World Cup (3.2× the country average).
Demographically, the Liverpool audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Liverpool fan in Germany is more male, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.
At a glance
The key figures that characterise the Liverpool profile in Germany.
Search interest · 12-month trend
Demographics of Liverpool fans
32.6% are female, 67.4% are male, average age 31.5.
Gender split
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 31.5 |
| Estimated audience size | 651,432 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Liverpool audience comes from Germany.
| Country | Share |
|---|---|
| Mexico | 16.1% |
| United Kingdom | 13.9% |
| United States | 9.3% |
Geography
Where the Liverpool audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.22× | |
| 02 | Berlin | ~30K | 1.19× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.15× | |
| 04 | Hessen | ~60K | 1.15× | |
| 05 | Rheinland-Pfalz | ~30K | 1.03× | |
| 06 | Bayern | ~100K | 1.01× | |
| 07 | Schleswig-Holstein | ~20K | 0.99× | |
| 08 | Bremen | ~5K | 0.98× | |
| 09 | Baden-Württemberg | ~90K | 0.96× | |
| 10 | Niedersachsen | ~60K | 0.96× | |
| 11 | Sachsen | ~30K | 0.96× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.93× | |
| 13 | Sachsen-Anhalt | ~20K | 0.91× | |
| 14 | Brandenburg | ~20K | 0.87× | |
| 15 | Saarland | ~7K | 0.87× | |
| 16 | Thüringen | ~10K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Liverpool audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | quora | Internet & Social Media | 20.00× | ||
| 02 | UEFA Super Cup | Sports | 16.72× | ||
| 03 | Madrid | Travel & Leisure | 10.40× | ||
| 04 | Functional training | Sports | 9.28× | ||
| 05 | Bad Bunny | Music & Radio | 6.97× | ||
| 06 | Arsenal F.C. | Sports | 5.91× | ||
| 07 | Chelsea F.C. | Sports | 5.21× | ||
| 08 | Ligue 1 | Sports | 4.93× | ||
| 09 | La Liga | Sports | 4.29× | ||
| 10 | Manchester City F.C. | Sports | 4.00× | ||
| 11 | Serie A | Sports | 3.70× | ||
| 12 | UEFA Europa League | Sports | 3.65× | ||
| 13 | Manchester United F.C. | Sports | 3.53× | ||
| 14 | FIFA World Cup | Sports | 3.20× | ||
| 15 | FC Barcelona | Sports | 3.19× | ||
| 16 | Premier League | Sports | 3.03× | ||
| 17 | Real Madrid C.F. | Sports | 2.89× | ||
| 18 | UEFA Champions League | Sports | 2.83× | ||
| 19 | SV Werder Bremen | Sports | 2.23× | ||
| 20 | Bundesliga | Sports | 1.93× |
Personality of the Liverpool audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.76× | |
| Risk Appetite | THRILL | 1.40× | |
| Urban Lifestyle | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.64× | |
| Creativity | OPEN | 0.73× | |
| DIY Mentality | THRILL | 0.73× |
Frequently asked questions
How many fans does Liverpool have in Germany?
Liverpool has an estimated audience of 651,432 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Liverpool fans?
32.6% of Liverpool fans are female, 67.4% are male, with an average age of 31.5 years.
Which brands do Liverpool fans like most?
Liverpool fans show strongest brand affinity for FIFA World Cup (3.2×), UEFA Super Cup (16.72×), and Functional training (9.28×) over the country average.
Where do Liverpool fans live in Germany?
Liverpool fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Liverpool fans also like?
Beyond Liverpool itself, the audience over-indexes on UEFA Super Cup (16.72×), Functional training (9.28×), UEFA Champions League (2.83×), and Madrid (10.4×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liverpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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