Berlin Audience in Germany
A data profile of the people who buy, follow and care about Berlin in Germany — modelled from more than twelve digital signal sources. Berlin has an estimated audience of 8,392,973 people in Germany.
The average Berlin fan in Germany is 40.6 years old, balanced, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Brandenburg.
Top brand affinities include Germany, SV Werder Bremen, Pets, with strongest over-indexing on Germany (1.64× the country average).
Demographically, the Berlin audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Berlin fan in Germany is balanced, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Germany.
At a glance
The key figures that characterise the Berlin profile in Germany.
Search interest · 12-month trend
Demographics of Berlin fans
53.6% are female, 46.4% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.6 |
| Estimated audience size | 8,392,973 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
Geography
Where the Berlin audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~2M | 5.16× | |
| 02 | Brandenburg | ~800K | 3.16× | |
| 03 | Sachsen-Anhalt | ~200K | 0.82× | |
| 04 | Mecklenburg-Vorpommern | ~100K | 0.79× | |
| 05 | Sachsen | ~300K | 0.69× | |
| 06 | Thüringen | ~100K | 0.63× | |
| 07 | Hamburg | ~100K | 0.57× | |
| 08 | Niedersachsen | ~400K | 0.53× | |
| 09 | Schleswig-Holstein | ~200K | 0.53× | |
| 10 | Hessen | ~300K | 0.50× | |
| 11 | Bremen | ~30K | 0.48× | |
| 12 | Nordrhein-Westfalen | ~900K | 0.47× | |
| 13 | Bayern | ~600K | 0.47× | |
| 14 | Baden-Württemberg | ~500K | 0.43× | |
| 15 | Rheinland-Pfalz | ~200K | 0.42× | |
| 16 | Saarland | ~40K | 0.37× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Berlin audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andy Borg | Music & Radio | 4.15× | ||
| 02 | Downton Abbey | Movies & TV | 3.86× | ||
| 03 | Payback | Shopping | 2.81× | ||
| 04 | Volunteering | Politics & Society | 2.75× | ||
| 05 | SV Werder Bremen | Sports | 2.42× | ||
| 06 | Der Tagesspiegel | News | 2.29× | ||
| 07 | Western Union | Business & Career | 2.26× | ||
| 08 | Lodging | Travel & Leisure | 2.06× | ||
| 09 | Vacations | Travel & Leisure | 1.87× | ||
| 10 | Nature | Home & Garden | 1.84× | ||
| 11 | Automobiles | Cars & Mobility | 1.78× | ||
| 12 | Pets | Pets & Animals | 1.76× | ||
| 13 | Technology & Electronics | 1.74× | |||
| 14 | Family | Kids & Family | 1.72× | ||
| 15 | Netto Marken-Discount | Shopping | 1.69× | ||
| 16 | Kitchen | Home & Garden | 1.69× | ||
| 17 | Germany | Travel & Leisure | 1.64× | ||
| 18 | Celebrity | Movies & TV | 1.62× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.61× | ||
| 20 | Electronics | Technology & Electronics | 1.53× |
Personality of the Berlin audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.59× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.87× | |
| Mindfulness | BALANCE | 0.95× | |
| Price Sensitivity | PREMIUM | 0.95× |
Frequently asked questions
How many fans does Berlin have in Germany?
Berlin has an estimated audience of 8,392,973 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Berlin fans?
53.6% of Berlin fans are female, 46.4% are male, with an average age of 40.6 years.
Which brands do Berlin fans like most?
Berlin fans show strongest brand affinity for Germany (1.64×), SV Werder Bremen (2.42×), and Pets (1.76×) over the country average.
Where do Berlin fans live in Germany?
Berlin fans in Germany are most concentrated in Berlin (reach ~2M), Nordrhein-Westfalen (reach ~900K), and Brandenburg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Berlin fans also like?
Beyond Berlin itself, the audience over-indexes on SV Werder Bremen (2.42×), Pets (1.76×), Automobiles (1.78×), and Family (1.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Stuttgart (8,320,747)
See Berlin audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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