A data profile of the people who buy, follow and care about Berlin in Italy — modelled from more than twelve digital signal sources. Berlin has an estimated audience of 3,736,515 people in Italy.
The average Berlin fan in Italy is 41.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include WhatsApp, H&M, OVS, with strongest over-indexing on WhatsApp (1.67× the country average).
Demographically, the Berlin audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Berlin fan in Italy is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Berlin profile in Italy.
58.1% are female, 41.9% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.2 |
| Estimated audience size | 3,736,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 22% |
Where the Berlin audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 3.95× | |
| 02 | Lombardy | ~900K | 1.32× | |
| 03 | Lazio | ~600K | 1.30× | |
| 04 | Tuscany | ~300K | 1.20× | |
| 05 | Veneto | ~300K | 1.14× | |
| 06 | Friuli-Venezia Giulia | ~80K | 1.13× | |
| 07 | Emilia-Romagna | ~300K | 0.98× | |
| 08 | Piedmont | ~300K | 0.94× | |
| 09 | Liguria | ~100K | 0.94× | |
| 10 | Sicilia | ~300K | 0.88× | |
| 11 | Aosta Valley | ~8K | 0.85× | |
| 12 | Molise | ~10K | 0.79× | |
| 13 | Campania | ~300K | 0.77× | |
| 14 | Umbria | ~50K | 0.75× | |
| 15 | Marche | ~70K | 0.74× | |
| 16 | Puglia | ~200K | 0.73× | |
| 17 | Basilicata | ~20K | 0.73× | |
| 18 | Sardinia | ~80K | 0.72× | |
| 19 | Abruzzo | ~60K | 0.69× | |
| 20 | Calabria | ~80K | 0.67× |
The strongest cross-interests of the Berlin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OVS | Fashion & Accessoires | 2.47× | ||
| 02 | Sex and the City | Movies & TV | 2.47× | ||
| 03 | Yamamay | Fashion & Accessoires | 2.47× | ||
| 04 | H&M | Shopping | 2.36× | ||
| 05 | Anne Hathaway | Movies & TV | 2.32× | ||
| 06 | Miu Miu | Fashion & Accessoires | 2.21× | ||
| 07 | Wikipedia | Internet & Social Media | 2.18× | ||
| 08 | Calzedonia | Fashion & Accessoires | 2.06× | ||
| 09 | Stradivarius | Shopping | 1.99× | ||
| 10 | Swarovski | Fashion & Accessoires | 1.95× | ||
| 11 | Mediaset | Technology & Electronics | 1.88× | ||
| 12 | TicketOne | Travel & Leisure | 1.86× | ||
| 13 | TV talkshows | Movies & TV | 1.80× | ||
| 14 | IKEA | Home & Garden | 1.68× | ||
| 15 | Champagne | Food & Beverages | 1.68× | ||
| 16 | Internet & Social Media | 1.67× | |||
| 17 | Bikini | Fashion & Accessoires | 1.65× | ||
| 18 | Sephora | Shopping | 1.63× | ||
| 19 | Black Friday (shopping) | Shopping | 1.57× | ||
| 20 | Volunteering | Politics & Society | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.46× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Berlin has an estimated audience of 3,736,515 people in Italy, concentrated in Lombardy and Lazio.
58.1% of Berlin fans are female, 41.9% are male, with an average age of 41.2 years.
Berlin fans show strongest brand affinity for WhatsApp (1.67×), H&M (2.36×), and OVS (2.47×) over the country average.
Berlin fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Veneto (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Berlin itself, the audience over-indexes on H&M (2.36×), OVS (2.47×), IKEA (1.68×), and Wikipedia (2.18×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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