Top 50 Cities in Italy
This curated ranking covers the 50 largest cities in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 4,162 cities tracked in Italy, the 50 ranked here account for the largest measured audience reach. Rome, Milan and Naples lead the list with a combined estimated audience of 85,399,712 people. Across all 50 entries the average audience size is 6,487,449, and the largest, Rome, reaches around 30,884,118 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each city, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Rome |
30,884,118 | 36.7% | City | Travel & Leisure |
| 2 |  Milan |
30,535,742 | 27.1% | City | Travel & Leisure |
| 3 |  Naples |
23,979,852 | 43.8% | City | Travel & Leisure |
| 4 |  Turin |
14,218,287 | 55.1% | City | Travel & Leisure |
| 5 |  Zadar |
11,939,303 | 32.5% | City | Travel & Leisure |
| 6 |  Florence |
11,076,064 | 34.3% | City | Travel & Leisure |
| 7 |  Bologna |
10,488,211 | 61.5% | City | Travel & Leisure |
| 8 |  Tire |
10,468,529 | 6.5% | City | Cars & Mobility |
| 9 |  Palermo |
9,925,883 | 66.8% | City | Travel & Leisure |
| 10 |  Venice |
8,681,402 | 32.3% | City | Travel & Leisure |
| 11 |  New York City |
7,900,065 | 3.4% | City | Travel & Leisure |
| 12 |  Genoa |
7,457,204 | 64.9% | City | Travel & Leisure |
| 13 |  Verona |
6,907,782 | 43.7% | City | Travel & Leisure |
| 14 |  London |
6,650,655 | 3.9% | City | Travel & Leisure |
| 15 |  Paris |
6,505,891 | 5.5% | City | Travel & Leisure |
| 16 |  Bari |
6,085,626 | 55.7% | City | Travel & Leisure |
| 17 |  Catania |
6,016,968 | 79.8% | City | Travel & Leisure |
| 18 |  Bergamo |
5,354,057 | 75.7% | City | Travel & Leisure |
| 19 |  Padua |
5,225,306 | 77.7% | City | Travel & Leisure |
| 20 |  Vicenza |
4,916,349 | 87.4% | City | Travel & Leisure |
| 21 |  Naples, Florida |
4,808,827 | 57.2% | City | Travel & Leisure |
| 22 |  Istanbul |
4,808,623 | 3.8% | City | Travel & Leisure |
| 23 |  Salerno |
4,027,914 | 81.9% | City | Travel & Leisure |
| 24 |  Seoul |
3,799,243 | 2.3% | City | Travel & Leisure |
| 25 |  Los Angeles |
3,774,594 | 2.7% | City | Travel & Leisure |
| 26 |  Berlin |
3,736,515 | 12.4% | City | Travel & Leisure |
| 27 |  Trieste |
3,680,193 | 24.0% | City | Travel & Leisure |
| 28 |  Amsterdam |
3,668,047 | 6.5% | City | Travel & Leisure |
| 29 |  Reggio Emilia |
3,666,310 | 66.4% | City | Travel & Leisure |
| 30 |  Varese |
3,634,901 | 95.0% | City | Travel & Leisure |
| 31 |  Brescia |
3,395,364 | 86.3% | City | Travel & Leisure |
| 32 |  Tokyo |
3,348,494 | 2.9% | City | Travel & Leisure |
| 33 |  Strasbourg |
3,334,010 | 12.6% | City | Travel & Leisure |
| 34 |  Parma |
3,277,843 | 57.6% | City | Travel & Leisure |
| 35 |  Perugia |
3,220,858 | 76.8% | City | Travel & Leisure |
| 36 |  Barcelona |
3,135,407 | 3.3% | City | Travel & Leisure |
| 37 |  Treviso |
3,096,449 | 78.6% | City | Travel & Leisure |
| 38 |  Jerusalem |
3,070,854 | 5.3% | City | Travel & Leisure |
| 39 |  Philadelphia |
3,037,049 | 8.2% | City | Travel & Leisure |
| 40 |  Pisa |
2,990,163 | 42.8% | City | Travel & Leisure |
| 41 |  São Paulo |
2,966,955 | 5.8% | City | Travel & Leisure |
| 42 |  Sanremo |
2,954,896 | 69.6% | City | Travel & Leisure |
| 43 |  New York |
2,951,460 | 17.3% | City | Travel & Leisure |
| 44 |  Cagliari |
2,941,656 | 65.7% | City | Travel & Leisure |
| 45 |  Monza |
2,919,150 | 51.9% | City | Travel & Leisure |
| 46 |  Munich |
2,822,883 | 6.7% | City | Travel & Leisure |
| 47 |  Lecce |
2,632,793 | 64.3% | City | Travel & Leisure |
| 48 |  Porto |
2,584,854 | 11.9% | City | Travel & Leisure |
| 49 |  Ravenna |
2,444,664 | 18.0% | City | Travel & Leisure |
| 50 |  Reggio Calabria |
2,424,227 | 44.1% | City | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each city by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest city in Italy?
Rome currently leads with an estimated audience of 30,884,118 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.