A data profile of the people who buy, follow and care about Naples, Florida in Italy — modelled from more than twelve digital signal sources. Naples, Florida has an estimated audience of 4,808,827 people in Italy.
Naples, Florida has an estimated audience of 4,808,827 people in Italy. 55.5% are female, 44.5% are male, average age 43.1. Top brand affinities: WhatsApp, FIFA World Cup, Bad Bunny, Wikipedia, corriere dello sport.
Top brand affinities include WhatsApp, FIFA World Cup, Bad Bunny, with strongest over-indexing on WhatsApp (1.98× the country average).
Demographically, the Naples, Florida audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Naples, Florida fan in Italy is more female, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Naples, Florida profile in Italy.
55.5% are female, 44.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.1 |
| Estimated audience size | 4,808,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Naples, Florida audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 57.2% |
| United States | 29.0% |
| Brazil | 2.0% |
The strongest cross-interests of the Naples, Florida audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 5.14× | ||
| 02 | Argentina national football team | Sports | 3.61× | ||
| 03 | Local news | News | 3.14× | ||
| 04 | Wikipedia | Internet & Social Media | 2.47× | ||
| 05 | Mediaset | Technology & Electronics | 2.29× | ||
| 06 | General practitioner | Health | 2.29× | ||
| 07 | La Liga | Sports | 2.27× | ||
| 08 | corriere dello sport | Sports | 2.24× | ||
| 09 | Champagne | Food & Beverages | 2.12× | ||
| 10 | Internet & Social Media | 1.98× | |||
| 11 | Il Mattino | News | 1.91× | ||
| 12 | Volunteering | Politics & Society | 1.80× | ||
| 13 | UEFA Europa League | Sports | 1.76× | ||
| 14 | S.S.C. Napoli | Sports | 1.74× | ||
| 15 | FIFA World Cup | Sports | 1.70× | ||
| 16 | Singer-songwriter | Music & Radio | 1.70× | ||
| 17 | Genetics | Kids & Family | 1.64× | ||
| 18 | Como 1907 | Sports | 1.59× | ||
| 19 | UEFA Champions League | Sports | 1.58× | ||
| 20 | Premier League | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Sports Activity | POWER | 0.82× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Naples, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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