A data profile of the people who buy, follow and care about Premier League in Italy — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 11,263,255 people in Italy.
The average Premier League fan in Italy is 35.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include FIFA World Cup, Serie A, UEFA Champions League, with strongest over-indexing on FIFA World Cup (2.46× the country average).
Demographically, the Premier League audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Premier League fan in Italy is more male, around 35.7 years old, with strong Career Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Premier League profile in Italy.
36.7% are female, 63.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 35.7 |
| Estimated audience size | 11,263,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Premier League audience comes from Italy.
| Country | Share |
|---|---|
| United Kingdom | 9.6% |
| United States | 7.3% |
| Brazil | 5.8% |
Where the Premier League audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3M | 1.52× | |
| 02 | Emilia-Romagna | ~1M | 1.27× | |
| 03 | Veneto | ~1M | 1.27× | |
| 04 | Lazio | ~1.5M | 1.25× | |
| 05 | Tuscany | ~900K | 1.25× | |
| 06 | Liguria | ~400K | 1.20× | |
| 07 | Piedmont | ~900K | 1.16× | |
| 08 | Trentino-Alto Adige/Südtirol | ~200K | 1.14× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.10× | |
| 10 | Campania | ~1M | 1.00× | |
| 11 | Marche | ~300K | 0.95× | |
| 12 | Sardinia | ~300K | 0.94× | |
| 13 | Puglia | ~700K | 0.90× | |
| 14 | Umbria | ~200K | 0.88× | |
| 15 | Abruzzo | ~200K | 0.82× | |
| 16 | Sicilia | ~800K | 0.80× | |
| 17 | Calabria | ~300K | 0.75× | |
| 18 | Basilicata | ~60K | 0.64× | |
| 19 | Aosta Valley | ~20K | 0.62× | |
| 20 | Molise | ~30K | 0.55× |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arsenal F.C. | Sports | 2.79× | ||
| 02 | Manchester City F.C. | Sports | 2.58× | ||
| 03 | FIFA World Cup | Sports | 2.46× | ||
| 04 | UEFA Europa League | Sports | 2.45× | ||
| 05 | Manchester United F.C. | Sports | 2.32× | ||
| 06 | FC Bayern Munich | Sports | 2.31× | ||
| 07 | Chelsea F.C. | Sports | 2.29× | ||
| 08 | La Liga | Sports | 2.26× | ||
| 09 | UEFA Champions League | Sports | 2.17× | ||
| 10 | A.C. Milan | Sports | 2.09× | ||
| 11 | Tuttosport | Sports | 1.89× | ||
| 12 | corriere dello sport | Sports | 1.87× | ||
| 13 | S.S. Lazio | Sports | 1.80× | ||
| 14 | Real Madrid C.F. | Sports | 1.76× | ||
| 15 | La Gazzetta dello Sport | Sports | 1.72× | ||
| 16 | Juventus F.C. | Sports | 1.69× | ||
| 17 | Team sport | Sports | 1.59× | ||
| 18 | Inter Milan | Sports | 1.57× | ||
| 19 | Serie A | Sports | 1.56× | ||
| 20 | Libero (newspaper) | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.14× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Patriotism | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| DIY Mentality | THRILL | 0.74× | |
| Mindfulness | BALANCE | 0.75× |
Premier League has an estimated audience of 11,263,255 people in Italy, concentrated in Lombardy and Lazio.
36.7% of Premier League fans are female, 63.3% are male, with an average age of 35.7 years.
Premier League fans show strongest brand affinity for FIFA World Cup (2.46×), Serie A (1.56×), and UEFA Champions League (2.17×) over the country average.
Premier League fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Premier League itself, the audience over-indexes on Serie A (1.56×), UEFA Champions League (2.17×), A.C. Milan (2.09×), and UEFA Europa League (2.45×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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