Premier League Audience in Italy
Premier League has an estimated audience of 11,062,728 people in Italy. 36.7% are female, 63.3% are male, average age 35.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: FIFA World Cup, Serie A, Juventus F.C., UEFA Champions League, A.C. Milan.
The average Premier League fan in Italy is 35.7 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include FIFA World Cup, Serie A, Juventus F.C., with strongest over-indexing on FIFA World Cup (2.46× the country average). Demographically, the Premier League audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Premier League fans
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 35.7 |
| Estimated audience size | 11,062,728 |
Audience persona
The typical Premier League fan in Italy is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,950,587 | 1.52× |
| Lazio | 1,689,457 | 1.25× |
| Campania | 1,245,009 | 1× |
| Emilia-Romagna | 1,149,540 | 1.27× |
| Veneto | 1,112,024 | 1.27× |
| Piedmont | 947,481 | 1.16× |
| Tuscany | 916,654 | 1.25× |
| Sicilia | 764,371 | 0.8× |
| Puglia | 686,243 | 0.9× |
| Liguria | 371,235 | 1.2× |
| Sardinia | 292,625 | 0.94× |
| Marche | 262,038 | 0.95× |
| Calabria | 254,495 | 0.75× |
| Trentino-Alto Adige/Südtirol | 238,161 | 1.14× |
| Friuli-Venezia Giulia | 230,170 | 1.1× |
| Abruzzo | 200,961 | 0.82× |
| Umbria | 157,749 | 0.88× |
| Basilicata | 64,657 | 0.64× |
| Molise | 28,516 | 0.54× |
| Aosta Valley | 17,386 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 2.46× | Sports |
| Serie A | 1.56× | Sports |
| Juventus F.C. | 1.69× | Sports |
| UEFA Champions League | 2.17× | Sports |
| A.C. Milan | 2.09× | Sports |
| UEFA Europa League | 2.45× | Sports |
| La Gazzetta dello Sport | 1.72× | Sports |
| Tuttosport | 1.89× | Sports |
| Inter Milan | 1.57× | Sports |
| Arsenal F.C. | 2.79× | Sports |
| Manchester City F.C. | 2.58× | Sports |
| corriere dello sport | 1.87× | Sports |
| Liverpool F.C. | 2.69× | Sports |
| Real Madrid C.F. | 1.76× | Sports |
| Manchester United F.C. | 2.32× | Sports |
| Libero (newspaper) | 1.54× | News |
| La Liga | 2.26× | Sports |
| Chelsea F.C. | 2.29× | Sports |
| Team sport | 1.59× | Sports |
| FC Barcelona | 1.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.24 |
| Indulgence | JOY | 1.32 |
| Luxury Orientation | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.03 |
| Social Media Usage | JOY | 1.02 |
| Career Orientation | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.5% |
| Brazil | 5.8% |
See Premier League audiences in other countries
More Soccer audiences in Italy
- Serie A (58,030,133)
- Juventus F.C. (38,280,080)
- FIFA World Cup (25,543,586)
- A.S. Roma (22,352,189)
- UEFA Champions League (21,779,750)
Frequently asked questions
How many fans does Premier League have in Italy?
Premier League has an estimated audience of 11,062,728 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Premier League fans?
36.7% of Premier League fans are female, 63.3% are male, with an average age of 35.7 years.
Which brands do Premier League fans like most?
Premier League fans show strongest brand affinity for FIFA World Cup (2.46×), Serie A (1.56×), and Juventus F.C. (1.69×) over the country average.
Where do Premier League fans live in Italy?
Premier League fans in Italy are most concentrated in Lombardy (reach 2,950,587), Lazio (reach 1,689,457), and Campania (reach 1,245,009). These three regions account for the largest share of the active audience.
What other brands do Premier League fans also like?
Beyond Premier League itself, the audience over-indexes on Serie A (1.56×), Juventus F.C. (1.69×), UEFA Champions League (2.17×), and A.C. Milan (2.09×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.