Il Mattino Audience in Italy
Il Mattino has an estimated audience of 12,488,620 people in Italy. 56.3% are female, 43.7% are male, average age 44.1. Top regions: Campania, Lazio, Lombardy. Top brand affinities: Sal da Vinci, Message in a Bottle (film), S.S.C. Napoli, Pope Francis, NapoliToday.
The average Il Mattino fan in Italy is 44.1 years old, more female, and lives primarily in Campania. The audience is concentrated in Campania, Lazio, Lombardy. Top brand affinities include Sal da Vinci, Message in a Bottle (film), S.S.C. Napoli, with strongest over-indexing on Sal da Vinci (4.94× the country average). Demographically, the Il Mattino audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Il Mattino
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 44.1 |
| Estimated audience size | 12,488,620 |
Audience persona
The typical Il Mattino fan in Italy is more female, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for Sal da Vinci.
Il Mattino fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Campania | ~5M | 12.86× |
| Lazio | ~1.5M | 0.88× |
| Lombardy | ~800K | 0.38× |
| Puglia | ~400K | 0.52× |
| Emilia-Romagna | ~300K | 0.32× |
| Tuscany | ~300K | 0.33× |
| Sicilia | ~300K | 0.24× |
| Piedmont | ~200K | 0.25× |
| Veneto | ~200K | 0.2× |
| Calabria | ~200K | 0.5× |
| Basilicata | ~100K | 1.12× |
| Abruzzo | ~100K | 0.43× |
| Sardinia | ~100K | 0.27× |
| Liguria | ~80K | 0.23× |
| Marche | ~70K | 0.23× |
| Umbria | ~50K | 0.24× |
| Friuli-Venezia Giulia | ~50K | 0.21× |
| Trentino-Alto Adige/Südtirol | ~40K | 0.19× |
| Molise | ~40K | 0.66× |
| Aosta Valley | ~10K | 0.33× |
Top brand affinities of Il Mattino fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sal da Vinci | 4.94× | Movies & TV |
| Message in a Bottle (film) | 2.05× | Movies & TV |
| S.S.C. Napoli | 2.14× | Sports |
| Pope Francis | 1.56× | Politics & Society |
| NapoliToday | 3.73× | News |
| Massimo Ranieri | 2.76× | Movies & TV |
| SuperEnalotto | 1.75× | Games |
| Campania | 1.92× | Travel & Leisure |
| Mount Vesuvius | 2.88× | Travel & Leisure |
| 3BMeteo | 1.56× | News |
| Online newspaper | 1.54× | News |
| Prime (film) | 4.53× | Movies & TV |
| Robert Redford | 2.34× | Movies & TV |
| Gigi D'Alessio | 3.29× | Music & Radio |
| Salerno | 2.44× | Travel & Leisure |
| Kingdom of Naples | 3.69× | Politics & Society |
| CalcioNapoli24.it | 4.06× | News |
| Canzone Napoletana | 2.7× | Music & Radio |
| Quotation | 1.71× | Business & Career |
| Caserta | 2.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.17 |
| Tradition | CONSERVATISM | 1.17 |
| Patriotism | CONSERVATISM | 1.15 |
| Urban Lifestyle | OPEN | 1.09 |
| Individualism | JOY | 1.07 |
| Convenience Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 96.2% |
| Germany | 0.7% |
| Switzerland | 0.5% |
See Il Mattino audiences in other countries
More Newspaper audiences in Italy
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
- Il Fatto Quotidiano (22,427,313)
- La Stampa (19,248,873)
- Il Messaggero (19,143,128)
Frequently asked questions
How many fans does Il Mattino have in Italy?
Il Mattino has an estimated audience of 12,488,620 people in Italy, concentrated in Campania and Lazio.
What is the gender split and age of Il Mattino fans?
56.3% of Il Mattino fans are female, 43.7% are male, with an average age of 44.1 years.
Which brands do Il Mattino fans like most?
Il Mattino fans show strongest brand affinity for Sal da Vinci (4.94×), Message in a Bottle (film) (2.05×), and S.S.C. Napoli (2.14×) over the country average.
Where do Il Mattino fans live in Italy?
Il Mattino fans in Italy are most concentrated in Campania (reach ~5M), Lazio (reach ~1.5M), and Lombardy (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Il Mattino fans also like?
Beyond Il Mattino itself, the audience over-indexes on Message in a Bottle (film) (2.05×), S.S.C. Napoli (2.14×), Pope Francis (1.56×), and NapoliToday (3.73×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Il Mattino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.