A data profile of the people who buy, follow and care about Il Mattino in Italy — modelled from more than twelve digital signal sources. Il Mattino has an estimated audience of 12,329,677 people in Italy.
The average Il Mattino fan in Italy is 44.1 years old, more female, and lives primarily in Campania.
The audience is concentrated in Campania, Lazio, Lombardy.
Top brand affinities include Sal da Vinci, Message in a Bottle (film), S.S.C. Napoli, with strongest over-indexing on Sal da Vinci (4.94× the country average).
Demographically, the Il Mattino audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Il Mattino fan in Italy is more female, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for Sal da Vinci.
The key figures that characterise the Il Mattino profile in Italy.
56.3% are female, 43.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 44.1 |
| Estimated audience size | 12,329,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Il Mattino audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 96.2% |
| Germany | 0.7% |
| Switzerland | 0.5% |
Where the Il Mattino audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~5M | 12.86× | |
| 02 | Basilicata | ~100K | 1.12× | |
| 03 | Lazio | ~1.5M | 0.88× | |
| 04 | Molise | ~40K | 0.66× | |
| 05 | Puglia | ~400K | 0.52× | |
| 06 | Calabria | ~200K | 0.50× | |
| 07 | Abruzzo | ~100K | 0.43× | |
| 08 | Lombardy | ~800K | 0.38× | |
| 09 | Tuscany | ~300K | 0.33× | |
| 10 | Aosta Valley | ~10K | 0.33× | |
| 11 | Emilia-Romagna | ~300K | 0.32× | |
| 12 | Sardinia | ~100K | 0.27× | |
| 13 | Piedmont | ~200K | 0.25× | |
| 14 | Sicilia | ~300K | 0.24× | |
| 15 | Umbria | ~50K | 0.24× | |
| 16 | Liguria | ~80K | 0.23× | |
| 17 | Marche | ~70K | 0.23× | |
| 18 | Friuli-Venezia Giulia | ~50K | 0.21× | |
| 19 | Veneto | ~200K | 0.20× | |
| 20 | Trentino-Alto Adige/Südtirol | ~40K | 0.19× |
The strongest cross-interests of the Il Mattino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sal da Vinci | Movies & TV | 4.94× | ||
| 02 | Prime (film) | Movies & TV | 4.53× | ||
| 03 | CalcioNapoli24.it | News | 4.06× | ||
| 04 | NapoliToday | News | 3.73× | ||
| 05 | Kingdom of Naples | Politics & Society | 3.69× | ||
| 06 | Gigi D'Alessio | Music & Radio | 3.29× | ||
| 07 | Mount Vesuvius | Travel & Leisure | 2.88× | ||
| 08 | Caserta | Travel & Leisure | 2.83× | ||
| 09 | Massimo Ranieri | Movies & TV | 2.76× | ||
| 10 | Canzone Napoletana | Music & Radio | 2.70× | ||
| 11 | Salerno | Travel & Leisure | 2.44× | ||
| 12 | Robert Redford | Movies & TV | 2.34× | ||
| 13 | Amalfi Coast | Travel & Leisure | 2.34× | ||
| 14 | S.S.C. Napoli | Sports | 2.14× | ||
| 15 | Message in a Bottle (film) | Movies & TV | 2.05× | ||
| 16 | Campania | Travel & Leisure | 1.92× | ||
| 17 | SuperEnalotto | Games | 1.75× | ||
| 18 | Quotation | Business & Career | 1.71× | ||
| 19 | 3BMeteo | News | 1.56× | ||
| 20 | Online newspaper | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.17× | |
| Tradition | CONSERVATISM | 1.17× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.76× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Risk Appetite | THRILL | 0.80× |
Il Mattino has an estimated audience of 12,329,677 people in Italy, concentrated in Campania and Lazio.
56.3% of Il Mattino fans are female, 43.7% are male, with an average age of 44.1 years.
Il Mattino fans show strongest brand affinity for Sal da Vinci (4.94×), Message in a Bottle (film) (2.05×), and S.S.C. Napoli (2.14×) over the country average.
Il Mattino fans in Italy are most concentrated in Campania (reach ~5M), Lazio (reach ~1.5M), and Lombardy (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Il Mattino itself, the audience over-indexes on Message in a Bottle (film) (2.05×), S.S.C. Napoli (2.14×), Massimo Ranieri (2.76×), and NapoliToday (3.73×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Il Mattino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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