A data profile of the people who buy, follow and care about Quotation in Italy — modelled from more than twelve digital signal sources. Quotation has an estimated audience of 7,601,362 people in Italy.
Quotation has an estimated audience of 7,601,362 people in Italy. 65.9% are female, 34.1% are male, average age 46.8. Top brand affinities: Crime fiction, Wikipedia, Genetics, Confectionery, Singer-songwriter.
Top brand affinities include Crime fiction, Wikipedia, Genetics, with strongest over-indexing on Crime fiction (9.11× the country average).
Demographically, the Quotation audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Quotation fan in Italy is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Crime fiction.
The key figures that characterise the Quotation profile in Italy.
65.9% are female, 34.1% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 46.8 |
| Estimated audience size | 7,601,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Quotation audience comes from Italy.
| Country | Share |
|---|---|
| United States | 38.2% |
| Italy | 12.4% |
| United Kingdom | 7.7% |
The strongest cross-interests of the Quotation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 9.11× | ||
| 02 | New Testament | Politics & Society | 4.47× | ||
| 03 | Wikipedia | Internet & Social Media | 3.27× | ||
| 04 | Sex and the City | Movies & TV | 3.09× | ||
| 05 | Genetics | Kids & Family | 3.08× | ||
| 06 | Rose | Home & Garden | 3.07× | ||
| 07 | Satire | Literature | 2.67× | ||
| 08 | General practitioner | Health | 2.54× | ||
| 09 | Hair coloring | Beauty & Wellness | 2.21× | ||
| 10 | Confectionery | Food & Beverages | 2.20× | ||
| 11 | Mediaset | Technology & Electronics | 2.15× | ||
| 12 | Tradition | Politics & Society | 1.97× | ||
| 13 | Singer-songwriter | Music & Radio | 1.90× | ||
| 14 | Volunteering | Politics & Society | 1.74× | ||
| 15 | Banking | Business & Career | 1.73× | ||
| 16 | Il Mattino | News | 1.71× | ||
| 17 | Health care | Business & Career | 1.62× | ||
| 18 | Lidl | Shopping | 1.60× | ||
| 19 | Politics | Politics & Society | 1.56× | ||
| 20 | Coop | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Individualism | JOY | 1.58× | |
| Spirituality | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Sports Activity | POWER | 0.92× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Quotation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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