Rascasse Audience Intelligence

Quotation Audience in United Kingdom

A data profile of the people who buy, follow and care about Quotation in United Kingdom — modelled from more than twelve digital signal sources. Quotation has an estimated audience of 4,712,366 people in United Kingdom.

The average Quotation fan in United Kingdom is 45.6 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, East of England.

Top brand affinities include Arch Enemy, Political science, Breaking news, with strongest over-indexing on Arch Enemy (45.63× the country average).

Demographically, the Quotation audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Quotation fan in United Kingdom is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Arch Enemy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quotation profile in United Kingdom.

Audience size
4.7M
in United Kingdom
Gender
66.5%
33.5% male
Age
45.6
average years
Country rank
#1436
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quotation fans

66.5% are female, 33.5% are male, average age 45.6.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Quotation audience in United Kingdom
MetricValue
Female66.5%
Male33.5%
Average age45.6
Estimated audience size4,712,366
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Quotation audience in United Kingdom
Age bracketShare%
16-197%
20-2916%
30-3918%
40-4922%
50+37%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Quotation audience comes from United Kingdom.

Worldwide audience distribution share by country for Quotation
CountryShare
United States38.2%
Italy12.4%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quotation audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Quotation fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~300K1.41×
02Yorkshire and the Humber~400K1.19×
03England~3.5M1.15×
04South East~700K1.14×
05East of England~500K1.11×
06Northern Ireland~200K1.11×
07North East~200K1.06×
08Wales~200K0.91×
09East Midlands~300K0.87×
10Scotland~400K0.86×
11South West~300K0.82×
12North West~300K0.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quotation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quotation audience
#·InterestCategoryAffinity×
01Arch EnemyMusic & Radio45.63×
02PanteraMusic & Radio20.00×
03Wacken Open AirMusic & Radio20.00×
04Judas PriestMusic & Radio18.70×
05Little Red Riding HoodLiterature15.51×
06ParamoreMusic & Radio13.98×
07MegadethMusic & Radio13.19×
08Corriere della SeraNews10.61×
09System of a DownMusic & Radio10.31×
10Hard Rock CafeFood & Beverages8.53×
11South TyrolTravel & Leisure8.42×
12Traditional medicineHealth5.53×
13Political scienceBusiness & Career5.38×
14Chat roomInternet & Social Media4.99×
15Microwave ovenHome & Garden3.16×
16Breaking newsMovies & TV2.82×
17WikipediaInternet & Social Media2.19×
18EnergyHome & Garden1.88×
19EBayShopping1.86×
20PoliticsPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quotation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Quotation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
SpiritualityBALANCE1.70×
Urban LifestyleOPEN1.68×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Quotation audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
DIY MentalityTHRILL0.81×
Luxury OrientationPREMIUM0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Quotation have in United Kingdom?

Quotation has an estimated audience of 4,712,366 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Quotation fans?

66.5% of Quotation fans are female, 33.5% are male, with an average age of 45.6 years.

03

Which brands do Quotation fans like most?

Quotation fans show strongest brand affinity for Arch Enemy (45.63×), Political science (5.38×), and Breaking news (2.82×) over the country average.

04

Where do Quotation fans live in United Kingdom?

Quotation fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Quotation fans also like?

Beyond Quotation itself, the audience over-indexes on Political science (5.38×), Breaking news (2.82×), Hard Rock Cafe (8.53×), and Judas Priest (18.7×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Quotation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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