A data profile of the people who buy, follow and care about Energy in United Kingdom — modelled from more than twelve digital signal sources. Energy has an estimated audience of 17,061,716 people in United Kingdom.
The average Energy fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Toolstation, Transport, Mobile phones, with strongest over-indexing on Toolstation (3.08× the country average).
Demographically, the Energy audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Energy fan in United Kingdom is more female, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Toolstation.
The key figures that characterise the Energy profile in United Kingdom.
57.7% are female, 42.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.6 |
| Estimated audience size | 17,061,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Energy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~13M | 1.67× | |
| 02 | North West | ~2.5M | 1.26× | |
| 03 | Greater London | ~2.5M | 1.12× | |
| 04 | East Midlands | ~1.5M | 1.08× | |
| 05 | South West | ~1.5M | 1.07× | |
| 06 | South East | ~2.5M | 1.04× | |
| 07 | East of England | ~1.5M | 1.02× | |
| 08 | Wales | ~900K | 0.87× | |
| 09 | North East | ~600K | 0.84× | |
| 10 | Yorkshire and the Humber | ~1M | 0.81× | |
| 11 | Scotland | ~1M | 0.78× | |
| 12 | West Midlands | ~600K | 0.78× | |
| 13 | Northern Ireland | ~400K | 0.75× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Folic acid | Health | 4.13× | ||
| 02 | Sustainable energy | Home & Garden | 3.36× | ||
| 03 | Toolstation | Home & Garden | 3.08× | ||
| 04 | Racing Post | Sports | 2.66× | ||
| 05 | Transport | Cars & Mobility | 2.55× | ||
| 06 | Companies House | Politics & Society | 2.52× | ||
| 07 | Halfords | Cars & Mobility | 2.51× | ||
| 08 | Travelodge | Travel & Leisure | 2.51× | ||
| 09 | Finance | Business & Career | 2.49× | ||
| 10 | Octopus Energy | Home & Garden | 2.43× | ||
| 11 | Training | Sports | 2.42× | ||
| 12 | Scottish Widows | Business & Career | 2.27× | ||
| 13 | Mobile phones | Technology & Electronics | 2.23× | ||
| 14 | Automobiles | Cars & Mobility | 2.11× | ||
| 15 | Books | Literature | 1.85× | ||
| 16 | Europe | Travel & Leisure | 1.78× | ||
| 17 | Money | Business & Career | 1.73× | ||
| 18 | Computers | Technology & Electronics | 1.64× | ||
| 19 | Business | Business & Career | 1.59× | ||
| 20 | London | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.82× | |
| Need for Security | CONSERVATISM | 1.76× | |
| Career Orientation | POWER | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Creativity | OPEN | 0.88× | |
| Design Affinity | PREMIUM | 0.89× |
Energy has an estimated audience of 17,061,716 people in United Kingdom, concentrated in England and Greater London.
57.7% of Energy fans are female, 42.3% are male, with an average age of 44.6 years.
Energy fans show strongest brand affinity for Toolstation (3.08×), Transport (2.55×), and Mobile phones (2.23×) over the country average.
Energy fans in United Kingdom are most concentrated in England (reach ~13M), Greater London (reach ~2.5M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on Transport (2.55×), Mobile phones (2.23×), Finance (2.49×), and Training (2.42×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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