Energy Audience in United Kingdom
Energy has an estimated audience of 17,061,716 people in United Kingdom. 57.7% are female, 42.3% are male, average age 44.6. Top regions: England, Greater London, South East. Top brand affinities: Argo (2012 film), Next (TV series), Toolstation, Transport, Mobile phones.
The average Energy fan in United Kingdom is 44.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Argo (2012 film), Next (TV series), Toolstation, with strongest over-indexing on Argo (2012 film) (1.65× the country average). Demographically, the Energy audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 44.6 |
| Estimated audience size | 17,061,716 |
Audience persona
The typical Energy fan in United Kingdom is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Argo (2012 film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,796,288 | 1.68× |
| Greater London | 2,488,976 | 1.12× |
| South East | 2,394,401 | 1.04× |
| North West | 2,313,365 | 1.27× |
| East of England | 1,583,117 | 1.02× |
| South West | 1,502,162 | 1.07× |
| East Midlands | 1,302,652 | 1.08× |
| Scotland | 1,189,039 | 0.77× |
| Yorkshire and the Humber | 1,093,573 | 0.8× |
| Wales | 841,675 | 0.86× |
| West Midlands | 565,653 | 0.77× |
| North East | 547,451 | 0.82× |
| Northern Ireland | 375,729 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Argo (2012 film) | 1.65× | Movies & TV |
| Next (TV series) | 1.57× | Movies & TV |
| Toolstation | 3.08× | Home & Garden |
| Transport | 2.55× | Cars & Mobility |
| Mobile phones | 2.23× | Technology & Electronics |
| Finance | 2.49× | Business & Career |
| Training | 2.42× | Sports |
| Automobiles | 2.11× | Cars & Mobility |
| Halfords | 2.51× | Cars & Mobility |
| Business | 1.59× | Business & Career |
| Folic acid | 4.13× | Health |
| Octopus Energy | 2.43× | Home & Garden |
| Companies House | 2.52× | Politics & Society |
| Books | 1.85× | Literature |
| London | 1.56× | Travel & Leisure |
| Computers | 1.64× | Technology & Electronics |
| Premier Inn | 2.23× | Travel & Leisure |
| Racing Post | 2.66× | Sports |
| Europe | 1.78× | Travel & Leisure |
| Money | 1.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.02 |
| Individualism | JOY | 1.01 |
| Social Media Usage | JOY | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
| Indulgence | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
See Energy audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Energy have in United Kingdom?
Energy has an estimated audience of 17,061,716 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Energy fans?
57.7% of Energy fans are female, 42.3% are male, with an average age of 44.6 years.
Which brands do Energy fans like most?
Energy fans show strongest brand affinity for Argo (2012 film) (1.65×), Next (TV series) (1.57×), and Toolstation (3.08×) over the country average.
Where do Energy fans live in United Kingdom?
Energy fans in United Kingdom are most concentrated in England (reach 12,796,288), Greater London (reach 2,488,976), and South East (reach 2,394,401). These three regions account for the largest share of the active audience.
What other brands do Energy fans also like?
Beyond Energy itself, the audience over-indexes on Next (TV series) (1.57×), Toolstation (3.08×), Transport (2.55×), and Mobile phones (2.23×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.