A data profile of the people who buy, follow and care about Energy in Brazil — modelled from more than twelve digital signal sources. Energy has an estimated audience of 16,843,239 people in Brazil.
The average Energy fan in Brazil is 43.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Creator deity, Voice over IP, Lindås, with strongest over-indexing on Creator deity (1.58× the country average).
Demographically, the Energy audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Energy fan in Brazil is more female, around 43.0 years old, with strong Spirituality tendencies and a notable affinity for Creator deity.
The key figures that characterise the Energy profile in Brazil.
60.8% are female, 39.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 43.0 |
| Estimated audience size | 16,843,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Energy audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~300K | 4.49× | |
| 02 | Ceará | ~1M | 1.29× | |
| 03 | Alagoas | ~300K | 1.23× | |
| 04 | Mato Grosso do Sul | ~200K | 0.97× | |
| 05 | Paraíba | ~300K | 0.96× | |
| 06 | Roraima | ~50K | 0.96× | |
| 07 | Piauí | ~200K | 0.93× | |
| 08 | Pernambuco | ~700K | 0.92× | |
| 09 | Sergipe | ~200K | 0.92× | |
| 10 | Tocantins | ~100K | 0.91× | |
| 11 | Acre | ~50K | 0.91× | |
| 12 | Paraná | ~900K | 0.88× | |
| 13 | Pará | ~500K | 0.87× | |
| 14 | Maranhão | ~400K | 0.87× | |
| 15 | Rio Grande do Norte | ~200K | 0.87× | |
| 16 | Mato Grosso | ~300K | 0.86× | |
| 17 | Rondônia | ~100K | 0.86× | |
| 18 | Rio Grande do Sul | ~800K | 0.85× | |
| 19 | Bahia | ~900K | 0.81× | |
| 20 | Santa Catarina | ~600K | 0.80× | |
| 21 | Goiás | ~500K | 0.79× | |
| 22 | Espírito Santo | ~300K | 0.76× | |
| 23 | Amazonas | ~200K | 0.75× | |
| 24 | São Paulo | ~3M | 0.74× | |
| 25 | Rio de Janeiro | ~1M | 0.73× | |
| 26 | Minas Gerais | ~1M | 0.71× | |
| 27 | Federal District | ~200K | 0.70× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macaco (band) | Music & Radio | 1.83× | ||
| 02 | Countertop | Home & Garden | 1.82× | ||
| 03 | Physical cosmology | Politics & Society | 1.81× | ||
| 04 | Food science | Business & Career | 1.81× | ||
| 05 | Microwave oven | Home & Garden | 1.73× | ||
| 06 | Renewable energy | Business & Career | 1.63× | ||
| 07 | Kitchen stove | Home & Garden | 1.61× | ||
| 08 | Messianism | Politics & Society | 1.59× | ||
| 09 | Creator deity | Politics & Society | 1.58× | ||
| 10 | Saudade | Politics & Society | 1.58× | ||
| 11 | Humorism | Literature | 1.56× | ||
| 12 | Amazon River | Travel & Leisure | 1.56× | ||
| 13 | Voice over IP | Technology & Electronics | 1.54× | ||
| 14 | Lindås | Travel & Leisure | 1.54× | ||
| 15 | Jerusalem | Travel & Leisure | 1.54× | ||
| 16 | Sink | Home & Garden | 1.52× | ||
| 17 | Clube de Regatas Brasil | Sports | 1.52× | ||
| 18 | Prophet | Business & Career | 1.52× | ||
| 19 | Solar energy | Home & Garden | 1.51× | ||
| 20 | Wind turbine | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.21× | |
| Patriotism | CONSERVATISM | 1.10× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Career Orientation | POWER | 0.69× | |
| Luxury Orientation | PREMIUM | 0.71× |
Energy has an estimated audience of 16,843,239 people in Brazil, concentrated in São Paulo and Minas Gerais.
60.8% of Energy fans are female, 39.2% are male, with an average age of 43.0 years.
Energy fans show strongest brand affinity for Creator deity (1.58×), Voice over IP (1.54×), and Lindås (1.54×) over the country average.
Energy fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on Voice over IP (1.54×), Lindås (1.54×), Sink (1.52×), and Microwave oven (1.73×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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