Energy Audience in Brazil
Energy has an estimated audience of 16,843,239 people in Brazil. 60.8% are female, 39.2% are male, average age 43.0. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Creator deity, Voice over IP, Lindås, Sink, Microwave oven.
The average Energy fan in Brazil is 43.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Creator deity, Voice over IP, Lindås, with strongest over-indexing on Creator deity (1.58× the country average). Demographically, the Energy audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 43.0 |
| Estimated audience size | 16,843,239 |
Audience persona
The typical Energy fan in Brazil is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Creator deity.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,216,862 | 0.73× |
| Minas Gerais | 1,198,422 | 0.69× |
| Rio de Janeiro | 1,124,365 | 0.71× |
| Ceará | 976,341 | 1.32× |
| Paraná | 893,692 | 0.87× |
| Bahia | 865,271 | 0.78× |
| Rio Grande do Sul | 827,342 | 0.83× |
| Pernambuco | 700,941 | 0.91× |
| Santa Catarina | 592,158 | 0.77× |
| Goiás | 477,478 | 0.74× |
| Pará | 456,522 | 0.83× |
| Amapá | 348,627 | 5.84× |
| Maranhão | 347,655 | 0.83× |
| Alagoas | 327,211 | 1.33× |
| Paraíba | 318,222 | 0.94× |
| Mato Grosso | 251,273 | 0.8× |
| Mato Grosso do Sul | 234,349 | 0.95× |
| Espírito Santo | 233,446 | 0.67× |
| Rio Grande do Norte | 223,799 | 0.8× |
| Piauí | 207,063 | 0.89× |
| Amazonas | 161,995 | 0.55× |
| Federal District | 158,610 | 0.57× |
| Sergipe | 148,506 | 0.85× |
| Rondônia | 93,339 | 0.66× |
| Tocantins | 89,920 | 0.81× |
| Roraima | 38,898 | 0.82× |
| Acre | 31,023 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Creator deity | 1.58× | Politics & Society |
| Voice over IP | 1.54× | Technology & Electronics |
| Lindås | 1.54× | Travel & Leisure |
| Sink | 1.52× | Home & Garden |
| Microwave oven | 1.73× | Home & Garden |
| Messianism | 1.59× | Politics & Society |
| Kitchen stove | 1.61× | Home & Garden |
| Humorism | 1.56× | Literature |
| Countertop | 1.82× | Home & Garden |
| Saudade | 1.58× | Politics & Society |
| Macaco (band) | 1.83× | Music & Radio |
| Solar energy | 1.51× | Home & Garden |
| Physical cosmology | 1.81× | Politics & Society |
| Clube de Regatas Brasil | 1.52× | Sports |
| Wind turbine | 1.51× | Home & Garden |
| Renewable energy | 1.63× | Business & Career |
| Prophet | 1.52× | Business & Career |
| Jerusalem | 1.54× | Travel & Leisure |
| Food science | 1.81× | Business & Career |
| Amazon River | 1.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.35 |
| Need for Security | CONSERVATISM | 1.34 |
| Tradition | CONSERVATISM | 1.27 |
| Family Orientation | CONSERVATISM | 1.12 |
| Spirituality | BALANCE | 1.05 |
| Creativity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
See Energy audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Energy have in Brazil?
Energy has an estimated audience of 16,843,239 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Energy fans?
60.8% of Energy fans are female, 39.2% are male, with an average age of 43.0 years.
Which brands do Energy fans like most?
Energy fans show strongest brand affinity for Creator deity (1.58×), Voice over IP (1.54×), and Lindås (1.54×) over the country average.
Where do Energy fans live in Brazil?
Energy fans in Brazil are most concentrated in São Paulo (reach 3,216,862), Minas Gerais (reach 1,198,422), and Rio de Janeiro (reach 1,124,365). These three regions account for the largest share of the active audience.
What other brands do Energy fans also like?
Beyond Energy itself, the audience over-indexes on Voice over IP (1.54×), Lindås (1.54×), Sink (1.52×), and Microwave oven (1.73×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.