A data profile of the people who buy, follow and care about Jerusalem in Brazil — modelled from more than twelve digital signal sources. Jerusalem has an estimated audience of 4,401,343 people in Brazil.
The average Jerusalem fan in Brazil is 43.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Nazareth, Fuller House (TV series), Ancient history, with strongest over-indexing on Nazareth (13.81× the country average).
Demographically, the Jerusalem audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Jerusalem fan in Brazil is more female, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Nazareth.
The key figures that characterise the Jerusalem profile in Brazil.
64.3% are female, 35.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 43.0 |
| Estimated audience size | 4,401,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Jerusalem audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.4% |
| Brazil | 7.6% |
| Israel | 5.4% |
Where the Jerusalem audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Espírito Santo | ~100K | 1.21× | |
| 02 | Santa Catarina | ~200K | 1.13× | |
| 03 | Federal District | ~80K | 1.12× | |
| 04 | Rio Grande do Sul | ~300K | 1.10× | |
| 05 | Alagoas | ~70K | 1.08× | |
| 06 | Paraná | ~300K | 1.07× | |
| 07 | Goiás | ~200K | 1.07× | |
| 08 | São Paulo | ~1M | 1.05× | |
| 09 | Sergipe | ~50K | 1.04× | |
| 10 | Rondônia | ~40K | 1.02× | |
| 11 | Tocantins | ~30K | 1.01× | |
| 12 | Pernambuco | ~200K | 1.00× | |
| 13 | Mato Grosso do Sul | ~60K | 1.00× | |
| 14 | Roraima | ~10K | 1.00× | |
| 15 | Bahia | ~300K | 0.99× | |
| 16 | Paraíba | ~90K | 0.99× | |
| 17 | Rio Grande do Norte | ~70K | 0.99× | |
| 18 | Amazonas | ~80K | 0.98× | |
| 19 | Maranhão | ~100K | 0.96× | |
| 20 | Amapá | ~20K | 0.96× | |
| 21 | Mato Grosso | ~80K | 0.95× | |
| 22 | Minas Gerais | ~400K | 0.94× | |
| 23 | Acre | ~10K | 0.94× | |
| 24 | Ceará | ~200K | 0.93× | |
| 25 | Piauí | ~60K | 0.91× | |
| 26 | Rio de Janeiro | ~400K | 0.88× | |
| 27 | Pará | ~100K | 0.86× |
The strongest cross-interests of the Jerusalem audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fuller House (TV series) | Movies & TV | 33.25× | ||
| 02 | Tira, Israel | Travel & Leisure | 25.59× | ||
| 03 | Walgreens | Shopping | 22.63× | ||
| 04 | Jenin | Travel & Leisure | 22.43× | ||
| 05 | West Bank | Travel & Leisure | 18.51× | ||
| 06 | The Biggest Loser | Movies & TV | 15.14× | ||
| 07 | Self storage | Home & Garden | 13.87× | ||
| 08 | Nazareth | Travel & Leisure | 13.81× | ||
| 09 | UFO | Music & Radio | 11.55× | ||
| 10 | Yes (Israel) | Movies & TV | 7.80× | ||
| 11 | Hot (Israel) | Technology & Electronics | 6.67× | ||
| 12 | Hebrew language | Politics & Society | 6.33× | ||
| 13 | Greek language | Politics & Society | 5.83× | ||
| 14 | Israel | Travel & Leisure | 5.73× | ||
| 15 | Ancient history | Politics & Society | 4.81× | ||
| 16 | Tradition | Politics & Society | 3.97× | ||
| 17 | A cappella | Music & Radio | 3.58× | ||
| 18 | Deus (band) | Music & Radio | 3.28× | ||
| 19 | Latin | Politics & Society | 2.97× | ||
| 20 | PCI Concursos | Shopping | 2.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.87× | |
| Community Orientation | OPEN | 1.21× | |
| Creativity | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Extroversion | THRILL | 0.80× | |
| Urban Lifestyle | OPEN | 0.82× |
Jerusalem has an estimated audience of 4,401,343 people in Brazil, concentrated in São Paulo and Minas Gerais.
64.3% of Jerusalem fans are female, 35.7% are male, with an average age of 43.0 years.
Jerusalem fans show strongest brand affinity for Nazareth (13.81×), Fuller House (TV series) (33.25×), and Ancient history (4.81×) over the country average.
Jerusalem fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Jerusalem itself, the audience over-indexes on Fuller House (TV series) (33.25×), Ancient history (4.81×), West Bank (18.51×), and Tradition (3.97×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Jerusalem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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