Rio de Janeiro Audience in Brazil
Rio de Janeiro has an estimated audience of 24,008,315 people in Brazil. 59.6% are female, 40.4% are male, average age 39.4. Top brand affinities: MSN, Bossa nova, Churrascaria, Island, Arraial do Cabo.
Top brand affinities include MSN, Bossa nova, Churrascaria, with strongest over-indexing on MSN (1.84× the country average). Demographically, the Rio de Janeiro audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Individualism.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Rio de Janeiro fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 39.4 |
| Estimated audience size | 24,008,315 |
Audience persona
The typical Rio de Janeiro fan in Brazil is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
Top brand affinities of Rio de Janeiro fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 1.84× | News |
| Bossa nova | 1.52× | Music & Radio |
| Churrascaria | 1.54× | Food & Beverages |
| Island | 1.59× | Travel & Leisure |
| Arraial do Cabo | 1.53× | Travel & Leisure |
| Diogo Nogueira | 1.65× | Music & Radio |
| Playground | 1.52× | Kids & Family |
| Maria Bethânia | 1.6× | Music & Radio |
| Masonry | 1.53× | Home & Garden |
| Cabo Frio | 1.72× | Travel & Leisure |
| Liam Neeson | 1.5× | Movies & TV |
| Yahoo! | 1.65× | Internet & Social Media |
| Punta Cana | 1.64× | Travel & Leisure |
| Angra dos Reis | 1.9× | Travel & Leisure |
| Christian Bale | 1.6× | Movies & TV |
| Drywall | 1.78× | Home & Garden |
| Futon | 1.54× | Home & Garden |
| Capoeira | 1.68× | Sports |
| Rod Stewart | 1.57× | Music & Radio |
| Seu Jorge | 1.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.16 |
| Individualism | JOY | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
| Tradition | CONSERVATISM | 1.09 |
| Risk Appetite | THRILL | 1.08 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 61.7% |
| United States | 5.7% |
| Italy | 4.1% |
See Rio de Janeiro audiences in other countries
More City audiences in Brazil
- St Andrews (79,707,367)
- St Albans (79,657,109)
- São Paulo (31,775,991)
- Nieuwegein (27,122,494)
- Brasília (19,075,715)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Rio de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.