A data profile of the people who buy, follow and care about Rio de Janeiro in Brazil — modelled from more than twelve digital signal sources. Rio de Janeiro has an estimated audience of 24,008,315 people in Brazil.
Rio de Janeiro has an estimated audience of 24,008,315 people in Brazil. 59.6% are female, 40.4% are male, average age 39.4. Top brand affinities: MSN, Bossa nova, Churrascaria, Island, Diogo Nogueira.
Top brand affinities include MSN, Bossa nova, Churrascaria, with strongest over-indexing on MSN (1.84× the country average).
Demographically, the Rio de Janeiro audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Rio de Janeiro fan in Brazil is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Rio de Janeiro profile in Brazil.
59.6% are female, 40.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 39.4 |
| Estimated audience size | 24,008,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Rio de Janeiro audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 61.7% |
| United States | 5.7% |
| Italy | 4.1% |
The strongest cross-interests of the Rio de Janeiro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angra dos Reis | Travel & Leisure | 1.90× | ||
| 02 | MSN | News | 1.84× | ||
| 03 | Drywall | Home & Garden | 1.78× | ||
| 04 | Cabo Frio | Travel & Leisure | 1.72× | ||
| 05 | Capoeira | Sports | 1.68× | ||
| 06 | Diogo Nogueira | Music & Radio | 1.65× | ||
| 07 | Yahoo! | Internet & Social Media | 1.65× | ||
| 08 | Punta Cana | Travel & Leisure | 1.64× | ||
| 09 | WD-40 | Home & Garden | 1.62× | ||
| 10 | Miles Teller | Movies & TV | 1.62× | ||
| 11 | Maria Bethânia | Music & Radio | 1.60× | ||
| 12 | Christian Bale | Movies & TV | 1.60× | ||
| 13 | Island | Travel & Leisure | 1.59× | ||
| 14 | Churrascaria | Food & Beverages | 1.54× | ||
| 15 | Futon | Home & Garden | 1.54× | ||
| 16 | Arraial do Cabo | Travel & Leisure | 1.53× | ||
| 17 | Masonry | Home & Garden | 1.53× | ||
| 18 | Bossa nova | Music & Radio | 1.52× | ||
| 19 | Playground | Kids & Family | 1.52× | ||
| 20 | Liam Neeson | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.16× | |
| Individualism | JOY | 1.13× | |
| Family Orientation | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rio de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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