A data profile of the people who buy, follow and care about St Andrews in Brazil — modelled from more than twelve digital signal sources. St Andrews has an estimated audience of 79,971,965 people in Brazil.
St Andrews has an estimated audience of 79,971,965 people in Brazil. 63.5% are female, 36.5% are male, average age 41.2.
The key figures that characterise the St Andrews profile in Brazil.
63.5% are female, 36.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 41.2 |
| Estimated audience size | 79,971,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide St Andrews audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 93.9% |
| United Kingdom | 0.6% |
| Portugal | 0.4% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for St Andrews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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