St Andrews Audience in United States
St Andrews has an estimated audience of 310,030 people in United States. 57.3% are female, 42.7% are male, average age 41.1. Top regions: Florida, California, Texas. Top brand affinities: New England Patriots, New York Knicks, Chicago Bulls, Atlanta Braves, Carolina Panthers.
The average St Andrews fan in United States is 41.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include New England Patriots, New York Knicks, Chicago Bulls, with strongest over-indexing on New England Patriots (1.63× the country average). Demographically, the St Andrews audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of St Andrews fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.1 |
| Estimated audience size | 310,030 |
Audience persona
The typical St Andrews fan in United States is more female, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for New England Patriots.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 28,994 | 1.38× |
| California | 25,548 | 0.75× |
| Texas | 23,276 | 0.87× |
| New York | 15,463 | 0.89× |
| Illinois | 11,705 | 1.13× |
| North Carolina | 11,049 | 1.18× |
| South Carolina | 9,310 | 2× |
| Georgia | 9,243 | 0.97× |
| Virginia | 9,196 | 1.22× |
| Pennsylvania | 8,706 | 0.83× |
| Massachusetts | 8,351 | 1.37× |
| Michigan | 8,216 | 1.01× |
| Ohio | 6,566 | 0.69× |
| Maryland | 5,967 | 1.12× |
| New Jersey | 5,776 | 0.73× |
| Washington | 5,226 | 0.84× |
| Missouri | 5,121 | 1.02× |
| Kansas | 5,075 | 2.08× |
| Mississippi | 4,977 | 1.95× |
| Tennessee | 4,900 | 0.79× |
| Colorado | 4,622 | 0.95× |
| Connecticut | 4,035 | 1.3× |
| Indiana | 3,974 | 0.7× |
| Arizona | 3,918 | 0.62× |
| Minnesota | 3,754 | 0.84× |
| Wisconsin | 2,990 | 0.64× |
| Alabama | 2,944 | 0.68× |
| Oregon | 2,827 | 0.8× |
| Delaware | 2,815 | 3.29× |
| Louisiana | 2,740 | 0.69× |
| Kentucky | 2,553 | 0.66× |
| Maine | 2,477 | 2.23× |
| Rhode Island | 2,024 | 2.05× |
| Oklahoma | 1,955 | 0.57× |
| Washington, District of Columbia | 1,934 | 2.07× |
| Utah | 1,930 | 0.7× |
| Iowa | 1,761 | 0.69× |
| Arkansas | 1,546 | 0.61× |
| New Hampshire | 1,366 | 1.12× |
| Nevada | 1,326 | 0.44× |
| Hawaii | 1,292 | 0.97× |
| Nebraska | 1,170 | 0.75× |
| Idaho | 805 | 0.52× |
| New Mexico | 625 | 0.4× |
| Vermont | 587 | 1.08× |
| Montana | 572 | 0.66× |
| West Virginia | 529 | 0.37× |
| Alaska | 335 | 0.51× |
| North Dakota | 329 | 0.52× |
| South Dakota | 233 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| New England Patriots | 1.63× | Sports |
| New York Knicks | 2.16× | Sports |
| Chicago Bulls | 1.71× | Sports |
| Atlanta Braves | 2.05× | Sports |
| Carolina Panthers | 1.82× | Sports |
| Standup paddleboarding | 1.81× | Sports |
| FIFA (video game series) | 2.47× | Games |
| Los Angeles Clippers | 1.78× | Sports |
| Atlanta Falcons | 1.56× | Sports |
| Single malt whisky | 2.04× | Food & Beverages |
| New Orleans Saints | 1.5× | Sports |
| Jet ski | 1.97× | Sports |
| New York Mets | 1.52× | Sports |
| Private school | 1.62× | Kids & Family |
| Boat show | 2.21× | Travel & Leisure |
| Philadelphia Phillies | 1.51× | Sports |
| Boston Bruins | 1.61× | Sports |
| Chicago Blackhawks | 1.6× | Sports |
| Tampa Bay Rays | 1.55× | Sports |
| New York Rangers | 1.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.36 |
| Quality Awareness | PREMIUM | 1.32 |
| Career Orientation | POWER | 1.26 |
| Community Orientation | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.19 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 94.1% |
| United Kingdom | 0.6% |
| Portugal | 0.4% |
See St Andrews audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does St Andrews have in United States?
St Andrews has an estimated audience of 310,030 people in United States, concentrated in Florida and California.
What is the gender split and age of St Andrews fans?
57.3% of St Andrews fans are female, 42.7% are male, with an average age of 41.1 years.
Which brands do St Andrews fans like most?
St Andrews fans show strongest brand affinity for New England Patriots (1.63×), New York Knicks (2.16×), and Chicago Bulls (1.71×) over the country average.
Where do St Andrews fans live in United States?
St Andrews fans in United States are most concentrated in Florida (reach 28,994), California (reach 25,548), and Texas (reach 23,276). These three regions account for the largest share of the active audience.
What other brands do St Andrews fans also like?
Beyond St Andrews itself, the audience over-indexes on New York Knicks (2.16×), Chicago Bulls (1.71×), Atlanta Braves (2.05×), and Carolina Panthers (1.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for St Andrews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.