Art Deco Audience in United States
Art Deco has an estimated audience of 6,469,276 people in United States. 65.2% are female, 34.8% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Home decorating ideas, Food and drink, Nature, Culture, Empire State Building.
The average Art Deco fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home decorating ideas, Food and drink, Nature, with strongest over-indexing on Home decorating ideas (4.84× the country average). Demographically, the Art Deco audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Art Deco fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 44.4 |
| Estimated audience size | 6,469,276 |
Audience persona
The typical Art Deco fan in United States is more female, around 44.4 years old, with strong Design Affinity tendencies and a notable affinity for Home decorating ideas.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 958,701 | 1.35× |
| Texas | 522,383 | 0.94× |
| Florida | 503,339 | 1.15× |
| New York | 502,331 | 1.39× |
| Illinois | 235,743 | 1.09× |
| Pennsylvania | 212,203 | 0.97× |
| Ohio | 195,172 | 0.98× |
| Washington | 192,150 | 1.48× |
| Georgia | 187,963 | 0.94× |
| North Carolina | 176,565 | 0.91× |
| Michigan | 175,055 | 1.03× |
| Virginia | 172,058 | 1.09× |
| Massachusetts | 146,644 | 1.15× |
| New Jersey | 145,717 | 0.89× |
| Arizona | 125,303 | 0.95× |
| Colorado | 123,533 | 1.21× |
| Tennessee | 118,639 | 0.91× |
| Indiana | 112,679 | 0.95× |
| Maryland | 106,923 | 0.96× |
| Missouri | 105,085 | 1.01× |
| Oregon | 103,460 | 1.4× |
| Minnesota | 97,446 | 1.05× |
| Wisconsin | 93,758 | 0.96× |
| Oklahoma | 83,031 | 1.16× |
| Utah | 79,437 | 1.37× |
| Kentucky | 71,579 | 0.88× |
| South Carolina | 71,388 | 0.73× |
| Louisiana | 68,676 | 0.82× |
| Connecticut | 64,288 | 0.99× |
| Alabama | 63,700 | 0.7× |
| Nevada | 60,952 | 0.97× |
| Kansas | 50,762 | 1× |
| Iowa | 48,850 | 0.92× |
| Arkansas | 46,583 | 0.87× |
| Mississippi | 33,468 | 0.63× |
| Idaho | 33,370 | 1.03× |
| Nebraska | 30,431 | 0.94× |
| New Mexico | 30,031 | 0.93× |
| Washington, District of Columbia | 29,512 | 1.52× |
| New Hampshire | 24,874 | 0.98× |
| West Virginia | 23,940 | 0.79× |
| Maine | 23,526 | 1.02× |
| Hawaii | 22,912 | 0.82× |
| Rhode Island | 20,844 | 1.01× |
| Montana | 18,992 | 1.06× |
| Alaska | 13,147 | 0.95× |
| Vermont | 12,431 | 1.09× |
| Delaware | 11,908 | 0.67× |
| South Dakota | 11,442 | 0.77× |
| North Dakota | 11,266 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home decorating ideas | 4.84× | Home & Garden |
| Food and drink | 1.7× | Food & Beverages |
| Nature | 2.2× | Home & Garden |
| Culture | 1.93× | Literature |
| Empire State Building | 13.02× | Travel & Leisure |
| New York City | 2.06× | Travel & Leisure |
| The Gilded Age | 3.26× | Movies & TV |
| Watercolor Artist | 11.47× | Arts & Culture |
| Beverages | 1.74× | Food & Beverages |
| Food | 1.51× | Food & Beverages |
| Movies | 1.51× | Movies & TV |
| Art Collecting | 7.77× | Arts & Culture |
| United States | 1.61× | Travel & Leisure |
| Artek (company) | 40.91× | Home & Garden |
| Asheville metropolitan area | 33.99× | |
| Shoes | 1.67× | Fashion & Accessoires |
| Chuck Mangione | 5.79× | Music & Radio |
| Rock music | 1.6× | Music & Radio |
| U.S. state | 1.62× | Travel & Leisure |
| Architecture & Interior Design | 6.05× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.79 |
| Indulgence | JOY | 1.76 |
| Sustainability | BALANCE | 1.75 |
| Luxury Orientation | PREMIUM | 1.71 |
| Travelling | THRILL | 1.67 |
| Quality Awareness | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 8.4% |
| France | 6.9% |
See Art Deco audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Modern art (27,906,451)
- Contemporary art (27,460,799)
Frequently asked questions
How many fans does Art Deco have in United States?
Art Deco has an estimated audience of 6,469,276 people in United States, concentrated in California and Texas.
What is the gender split and age of Art Deco fans?
65.2% of Art Deco fans are female, 34.8% are male, with an average age of 44.4 years.
Which brands do Art Deco fans like most?
Art Deco fans show strongest brand affinity for Home decorating ideas (4.84×), Food and drink (1.7×), and Nature (2.2×) over the country average.
Where do Art Deco fans live in United States?
Art Deco fans in United States are most concentrated in California (reach 958,701), Texas (reach 522,383), and Florida (reach 503,339). These three regions account for the largest share of the active audience.
What other brands do Art Deco fans also like?
Beyond Art Deco itself, the audience over-indexes on Food and drink (1.7×), Nature (2.2×), Culture (1.93×), and Empire State Building (13.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Art Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.