Rascasse Audience Intelligence

Art Deco Audience in United States

A data profile of the people who buy, follow and care about Art Deco in United States — modelled from more than twelve digital signal sources. Art Deco has an estimated audience of 6,469,276 people in United States.

#16among Art movement in United States#3195among Topic in United States#56in Arts & Culture

The average Art Deco fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Home decorating ideas, Food and drink, Nature, with strongest over-indexing on Home decorating ideas (4.84× the country average).

Demographically, the Art Deco audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Art Deco fan in United States is more female, around 44.4 years old, with strong Design Affinity tendencies and a notable affinity for Home decorating ideas.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art Deco profile in United States.

Audience size
6.5M
in United States
Gender
65.2%♀
34.8% male
Age
44.4
average years
Country rank
#5375
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art Deco fans

65.2% are female, 34.8% are male, average age 44.4.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Art Deco audience in United States
MetricValue
Female65.2%
Male34.8%
Average age44.4
Estimated audience size6,469,276
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Art Deco audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Art Deco audience comes from United States.

Worldwide audience distribution share by country for Art Deco
CountryShare
United States19.6%
Italy8.4%
France6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art Deco audience in United States is strongest.

Fig. 05

Top regions by affinity

Art Deco fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.38×
02Utah~80K1.38×
03Washington, District of Columbia~30K1.36×
04Oregon~100K1.33×
05New York~500K1.26×
06California~900K1.25×
07Colorado~100K1.16×
08Massachusetts~100K1.13×
09Oklahoma~80K1.12×
10Montana~20K1.10×
11Vermont~10K1.10×
12Idaho~40K1.09×
13Florida~500K1.07×
14Illinois~200K1.07×
15Virginia~200K1.05×
16Alaska~10K1.05×
17Minnesota~100K1.04×
18Nebraska~30K1.04×
19Maine~20K1.04×
20Missouri~100K1.03×
21Kansas~50K1.02×
22Rhode Island~20K1.02×
23Michigan~200K0.98×
24Wisconsin~90K0.98×
25New Hampshire~30K0.98×
26Arizona~100K0.97×
27Indiana~100K0.97×
28North Dakota~10K0.97×
29Texas~500K0.96×
30Pennsylvania~200K0.95×
31Ohio~200K0.95×
32Connecticut~60K0.95×
33Nevada~60K0.95×
34New Mexico~30K0.95×
35Maryland~100K0.94×
36Iowa~50K0.94×
37North Carolina~200K0.93×
38South Dakota~10K0.93×
39Kentucky~70K0.92×
40Georgia~200K0.91×
41Tennessee~100K0.90×
42Arkansas~50K0.89×
43New Jersey~100K0.87×
44Hawaii~20K0.85×
45Louisiana~70K0.84×
46West Virginia~20K0.82×
47Alabama~70K0.78×
48South Carolina~70K0.75×
49Delaware~10K0.74×
50Mississippi~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Art Deco, United States
0.72×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art Deco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art Deco audience
#·InterestCategoryAffinity×
01ArtekHome & Garden40.91×
02Asheville metropolitan areaPOI33.99×
03Empire State BuildingTravel & Leisure13.02×
04Watercolor ArtistArts & Culture11.47×
05Art CollectingArts & Culture7.77×
06Chuck MangioneMusic & Radio5.79×
07Home decorating ideasHome & Garden4.84×
08The Gilded AgeMovies & TV3.26×
09H.O.M.E.Home & Garden3.04×
10NatureHome & Garden2.20×
11New York CityTravel & Leisure2.06×
12CultureLiterature1.93×
13BeveragesFood & Beverages1.74×
14Food and drinkFood & Beverages1.70×
15ShoesFashion & Accessoires1.67×
16U.S. stateTravel & Leisure1.62×
17United StatesTravel & Leisure1.61×
18Rock musicMusic & Radio1.60×
19FoodFood & Beverages1.51×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art Deco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art Deco audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.15×
IndulgenceJOY2.26×
TravellingTHRILL2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art Deco audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.15×
Price SensitivityPREMIUM1.26×
Family OrientationCONSERVATISM1.28×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art Deco have in United States?

Art Deco has an estimated audience of 6,469,276 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Art Deco fans?

65.2% of Art Deco fans are female, 34.8% are male, with an average age of 44.4 years.

03

Which brands do Art Deco fans like most?

Art Deco fans show strongest brand affinity for Home decorating ideas (4.84×), Food and drink (1.7×), and Nature (2.2×) over the country average.

04

Where do Art Deco fans live in United States?

Art Deco fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Art Deco fans also like?

Beyond Art Deco itself, the audience over-indexes on Food and drink (1.7×), Nature (2.2×), Culture (1.93×), and Empire State Building (13.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Art Deco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Art Deco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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