Culture Audience in United States

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Culture has an estimated audience of 120,090,767 people in United States. 54.9% are female, 45.1% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Google Home.

The average Culture fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.71× the country average). Demographically, the Culture audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Lifestyle cluster

Demographics of Culture fans

Demographic split for Culture audience in United States
MetricValue
Female54.9%
Male45.1%
Average age40.3
Estimated audience size120,090,767

Audience persona

The typical Culture fan in United States is balanced, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Culture in United States
RegionReachAffinity
California19,040,0601.44×
Texas14,505,9801.41×
New York10,180,8841.52×
Florida7,880,2150.97×
Ohio5,648,5101.53×
Georgia4,215,2761.14×
Virginia4,078,4761.39×
Illinois3,921,3550.98×
North Carolina3,906,0091.08×
Pennsylvania3,589,8910.89×
Michigan3,229,7621.03×
New Jersey2,844,2880.93×
Maryland2,815,8911.36×
Washington2,540,3931.05×
Arizona2,366,7130.97×
Tennessee2,266,7600.94×
Indiana2,125,5560.97×
Massachusetts1,955,2120.83×
South Carolina1,731,4480.96×
Missouri1,667,9790.86×
Louisiana1,592,4401.03×
Minnesota1,555,6040.9×
Colorado1,505,3920.8×
Wisconsin1,486,8700.82×
Alabama1,465,9040.87×
Kentucky1,292,1640.86×
Oregon1,278,4010.93×
Oklahoma1,272,7780.95×
Nevada1,073,7760.92×
Connecticut1,003,6170.83×
Mississippi989,1371×
Utah943,7940.88×
Arkansas937,4470.95×
Kansas912,9860.96×
Iowa789,3950.8×
Washington, District of Columbia755,1902.95×
Idaho638,1861.06×
Nebraska570,0710.95×
Hawaii567,1281.1×
New Mexico561,9850.93×
West Virginia540,1420.97×
New Hampshire312,4380.66×
Delaware309,0530.93×
Rhode Island293,0140.77×
Maine292,1150.68×
South Dakota211,5960.76×
North Dakota210,5860.85×
Montana208,8370.63×
Alaska197,8220.77×
Vermont130,9340.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Culture audience
BrandAffinityCategory
Goop15.71×Internet & Social Media
Governor of Michigan19.41×Politics & Society
Vocal harmony10.93×Music & Radio
Grinch8.41×Movies & TV
Google Home11.44×Technology & Electronics
Hibachi13.7×Food & Beverages
Hipster15.93×Politics & Society
Cherish (group)17.34×Music & Radio
Fairy godmother11.77×Literature
No Escape (1994 film)15.73×Movies & TV
TV Fanatic13.88×Movies & TV
El Paso County, Colorado16.02×Travel & Leisure
Historic site5.03×Arts & Culture
Kikar HaShabbat18.81×News
Guitarist (magazine)12.86×Music & Radio
La Jolla10.26×Travel & Leisure
Mathcore8.83×Music & Radio
Harlow12.65×Travel & Leisure
Gift registry12.91×Kids & Family
Hardik Pandya14.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Culture audience
TraitClusterScore
IndulgenceJOY1.3
LGBTQ+ IdentityOPEN1.24
Design AffinityPREMIUM1.24
Price SensitivityPREMIUM1.2
Community OrientationOPEN1.19
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Culture
CountryShare
United States19.6%
Italy4.8%
China4.5%

See Culture audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Culture have in United States?

Culture has an estimated audience of 120,090,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Culture fans?

54.9% of Culture fans are female, 45.1% are male, with an average age of 40.3 years.

Which brands do Culture fans like most?

Culture fans show strongest brand affinity for Goop (15.71×), Governor of Michigan (19.41×), and Vocal harmony (10.93×) over the country average.

Where do Culture fans live in United States?

Culture fans in United States are most concentrated in California (reach 19,040,060), Texas (reach 14,505,980), and New York (reach 10,180,884). These three regions account for the largest share of the active audience.

What other brands do Culture fans also like?

Beyond Culture itself, the audience over-indexes on Governor of Michigan (19.41×), Vocal harmony (10.93×), Grinch (8.41×), and Google Home (11.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.