Rascasse Audience Intelligence

Culture Audience in United States

A data profile of the people who buy, follow and care about Culture in United States — modelled from more than twelve digital signal sources. Culture has an estimated audience of 120,090,767 people in United States.

#31among Lifestyle cluster in United States#39among Topic in United States#2in Literature

The average Culture fan in United States is 40.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Classical music, Trader Joe's, Target Corporation, with strongest over-indexing on Classical music (1.99× the country average).

Demographically, the Culture audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Culture fan in United States is balanced, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Classical music.

Category: Literature · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Culture profile in United States.

Audience size
120.1M
in United States
Gender
54.9%♀
45.1% male
Age
40.3
average years
Country rank
#52
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Culture fans

54.9% are female, 45.1% are male, average age 40.3.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Culture audience in United States
MetricValue
Female54.9%
Male45.1%
Average age40.3
Estimated audience size120,090,767
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Culture audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Culture audience comes from United States.

Worldwide audience distribution share by country for Culture
CountryShare
United States19.6%
Italy4.8%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Culture audience in United States is strongest.

Fig. 05

Top regions by affinity

Culture fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~800K3.41×
02Texas~17M1.61×
03Ohio~6M1.60×
04Maryland~2.5M1.30×
05California~17M1.26×
06Idaho~700K1.21×
07Virginia~3.5M1.17×
08North Carolina~4M1.16×
09Georgia~4M1.12×
10Louisiana~1.5M1.11×
11Indiana~2.5M1.07×
12New Mexico~600K1.07×
13Hawaii~600K1.07×
14South Carolina~2M1.05×
15Kentucky~1.5M1.05×
16Illinois~4M1.02×
17Arkansas~1M0.99×
18Mississippi~1M0.99×
19Kansas~900K0.99×
20Nebraska~600K0.98×
21New York~6.5M0.97×
22Pennsylvania~4M0.96×
23Michigan~3M0.95×
24Minnesota~1.5M0.95×
25Delaware~300K0.94×
26North Dakota~200K0.94×
27Oklahoma~1M0.92×
28Nevada~1M0.92×
29South Dakota~300K0.91×
30Wisconsin~1.5M0.90×
31Missouri~1.5M0.89×
32Alaska~200K0.89×
33Washington~2M0.88×
34Utah~900K0.87×
35New Jersey~2.5M0.86×
36Alabama~1.5M0.86×
37Colorado~1.5M0.84×
38Arizona~2M0.83×
39Iowa~800K0.83×
40West Virginia~500K0.83×
41Oregon~1M0.81×
42Connecticut~1M0.80×
43Rhode Island~300K0.80×
44Tennessee~2M0.76×
45Montana~300K0.75×
46Massachusetts~1.5M0.73×
47Maine~300K0.73×
48Vermont~100K0.71×
49Florida~5.5M0.70×
50New Hampshire~300K0.70×
Fig. 06

Affinity by region

Affinity by region — Culture, United States
0.70×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Culture audience
#·InterestCategoryAffinity×
01ClarinetMusic & Radio2.72×
02Diaper bagKids & Family2.23×
03InnovationBusiness & Career2.10×
04Renewable energyBusiness & Career2.10×
05PoshmarkShopping2.10×
06First class travelTravel & Leisure2.09×
07ULTA BeautyBeauty & Wellness2.03×
08Classical musicMusic & Radio1.99×
09Trader Joe'sShopping1.93×
10Detroit TigersSports1.86×
11Real propertyHome & Garden1.76×
12Planet FitnessSports1.75×
13MetaphysicsBusiness & Career1.75×
14CVS PharmacyShopping1.71×
15RadioTechnology & Electronics1.60×
16Target CorporationShopping1.55×
17Discount storesShopping1.55×
18WalgreensShopping1.54×
19Las VegasTravel & Leisure1.51×
20Bass guitarMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Culture audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
Community OrientationOPEN1.35×
SpiritualityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Culture audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.98×
ExtroversionTHRILL1.00×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Culture have in United States?

Culture has an estimated audience of 120,090,767 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Culture fans?

54.9% of Culture fans are female, 45.1% are male, with an average age of 40.3 years.

03

Which brands do Culture fans like most?

Culture fans show strongest brand affinity for Classical music (1.99×), Trader Joe's (1.93×), and Target Corporation (1.55×) over the country average.

04

Where do Culture fans live in United States?

Culture fans in United States are most concentrated in Texas (reach ~17M), California (reach ~17M), and New York (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do Culture fans also like?

Beyond Culture itself, the audience over-indexes on Trader Joe's (1.93×), Target Corporation (1.55×), Planet Fitness (1.75×), and ULTA Beauty (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Culture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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