Culture Audience in Spain
Culture has an estimated audience of 18,501,496 people in Spain. 60.1% are female, 39.9% are male, average age 44.4. Top brand affinities: Singer-songwriter, Sports nutrition, Iberia (airline), Aldi, TripAdvisor.
Top brand affinities include Singer-songwriter, Sports nutrition, Iberia (airline), with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Culture audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Culture fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 44.4 |
| Estimated audience size | 18,501,496 |
Audience persona
The typical Culture fan in Spain is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Aldi | 2.3× | Shopping |
| TripAdvisor | 2.79× | Travel & Leisure |
| Livemusic | 3.05× | Music & Radio |
| Oncology | 5.64× | Health |
| 1.57× | Internet & Social Media | |
| Wedding dress | 2.78× | Fashion & Accessoires |
| Coches.net | 1.64× | Cars & Mobility |
| Flower | 1.72× | Home & Garden |
| Lunch | 2.47× | Food & Beverages |
| MSN | 1.76× | News |
| Poetry | 1.59× | Literature |
| Kundalini yoga | 3.36× | Health |
| SD Eibar | 2.75× | Sports |
| Eyelash extensions | 2.61× | Beauty & Wellness |
| Conforama | 2× | Home & Garden |
| Dentistry | 2.33× | Business & Career |
| Hipercor | 1.72× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.21 |
| Quality Awareness | PREMIUM | 1.17 |
| Family Orientation | CONSERVATISM | 1.12 |
| Price Sensitivity | PREMIUM | 1.09 |
| Mindfulness | BALANCE | 1.04 |
| Individualism | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
See Culture audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.