A data profile of the people who buy, follow and care about Culture in Spain — modelled from more than twelve digital signal sources. Culture has an estimated audience of 18,501,496 people in Spain.
Culture has an estimated audience of 18,501,496 people in Spain. 60.1% are female, 39.9% are male, average age 44.4. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Innovation, SD Eibar.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (1.81× the country average).
Demographically, the Culture audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Culture fan in Spain is more female, around 44.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Culture profile in Spain.
60.1% are female, 39.9% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 44.4 |
| Estimated audience size | 18,501,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Culture audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SD Eibar | Sports | 2.75× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 2.75× | ||
| 03 | Volunteering | Politics & Society | 2.70× | ||
| 04 | Sex and the City | Movies & TV | 2.66× | ||
| 05 | Celta de Vigo | Sports | 2.50× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 2.21× | ||
| 07 | Innovation | Business & Career | 1.95× | ||
| 08 | Boho-chic | Fashion & Accessoires | 1.86× | ||
| 09 | Iberia (airline) | Travel & Leisure | 1.81× | ||
| 10 | Badoo | Internet & Social Media | 1.81× | ||
| 11 | Mango | Shopping | 1.79× | ||
| 12 | Internet & Social Media | 1.76× | |||
| 13 | Renewable energy | Business & Career | 1.70× | ||
| 14 | Nonprofit organization | Politics & Society | 1.69× | ||
| 15 | Real Sociedad | Sports | 1.67× | ||
| 16 | Refrigerator | Home & Garden | 1.66× | ||
| 17 | Distilled beverage | Food & Beverages | 1.62× | ||
| 18 | Real property | Home & Garden | 1.56× | ||
| 19 | Local food | Food & Beverages | 1.54× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Sustainability | BALANCE | 1.29× | |
| Spirituality | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.92× | |
| Mindfulness | BALANCE | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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