A data profile of the people who buy, follow and care about Culture in Brazil — modelled from more than twelve digital signal sources. Culture has an estimated audience of 26,851,563 people in Brazil.
Culture has an estimated audience of 26,851,563 people in Brazil. 61.6% are female, 38.4% are male, average age 40.0. Top brand affinities: Esporte Clube Bahia, Michael Jackson, JusBrasil, Associação Chapecoense de Futebol, Spanish language.
Top brand affinities include Esporte Clube Bahia, Michael Jackson, JusBrasil, with strongest over-indexing on Esporte Clube Bahia (1.55× the country average).
Demographically, the Culture audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Culture fan in Brazil is more female, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Esporte Clube Bahia.
The key figures that characterise the Culture profile in Brazil.
61.6% are female, 38.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 40.0 |
| Estimated audience size | 26,851,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Culture audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
The strongest cross-interests of the Culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Henry Cavill | Movies & TV | 2.30× | ||
| 02 | Keanu Reeves | Movies & TV | 2.30× | ||
| 03 | SD Eibar | Sports | 2.30× | ||
| 04 | Cleveland Cavaliers | Sports | 2.30× | ||
| 05 | Phoenix Suns | Sports | 2.30× | ||
| 06 | Arnold Schwarzenegger | Movies & TV | 2.11× | ||
| 07 | Aston Villa F.C. | Sports | 2.03× | ||
| 08 | Goiás Esporte Clube | Sports | 1.85× | ||
| 09 | Hello Kitty | Kids & Family | 1.79× | ||
| 10 | Spanish language | Politics & Society | 1.76× | ||
| 11 | Campeonato Brasileiro Série B | Sports | 1.76× | ||
| 12 | Associação Chapecoense de Futebol | Sports | 1.69× | ||
| 13 | Michael Jackson | Music & Radio | 1.64× | ||
| 14 | JusBrasil | Internet & Social Media | 1.61× | ||
| 15 | Adam Sandler | Movies & TV | 1.61× | ||
| 16 | Esporte Clube Bahia | Sports | 1.55× | ||
| 17 | Museum | Arts & Culture | 1.55× | ||
| 18 | Lego | Kids & Family | 1.54× | ||
| 19 | Golden State Warriors | Sports | 1.52× | ||
| 20 | Sports club | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.