Culture Audience in Brazil
Culture has an estimated audience of 26,851,563 people in Brazil. 61.6% are female, 38.4% are male, average age 40.0. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, TikTok, UEFA Champions League, Real Madrid C.F..
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, TikTok, with strongest over-indexing on Sociedade Esportiva Palmeiras (2.3× the country average). Demographically, the Culture audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Culture fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 40.0 |
| Estimated audience size | 26,851,563 |
Audience persona
The typical Culture fan in Brazil is more female, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 2.3× | Sports |
| Sport Club Corinthians Paulista | 2.58× | Sports |
| TikTok | 3.09× | Internet & Social Media |
| UEFA Champions League | 2.87× | Sports |
| Real Madrid C.F. | 1.74× | Sports |
| Sport Club Internacional | 2.19× | Sports |
| Santos FC | 1.7× | Sports |
| Harry Potter | 1.54× | Movies & TV |
| Grêmio Foot-Ball Porto Alegrense | 2.29× | Sports |
| AliExpress | 2.78× | Shopping |
| Children's clothing | 3× | Fashion & Accessoires |
| SUVs | 2.76× | Cars & Mobility |
| Honda | 2.57× | Cars & Mobility |
| CR Flamengo | 2.44× | Sports |
| Discounts and allowances | 2.96× | Shopping |
| Organic food | 2.5× | Food & Beverages |
| Vivo (telecommunications) | 2.54× | Technology & Electronics |
| Cupcake | 2.76× | Food & Beverages |
| Bible | 2.86× | Politics & Society |
| Cristiano Ronaldo | 1.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.33 |
| Luxury Orientation | PREMIUM | 1.78 |
| Price Sensitivity | PREMIUM | 1.64 |
| Design Affinity | PREMIUM | 1.55 |
| Risk Appetite | THRILL | 1.46 |
| Spirituality | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Italy | 4.8% |
| China | 4.5% |
See Culture audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.