A data profile of the people who buy, follow and care about Sports club in Brazil — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 3,716,162 people in Brazil.
The average Sports club fan in Brazil is 37.5 years old, more male, and lives primarily in Pernambuco.
The audience is concentrated in Pernambuco, São Paulo, Federal District.
Top brand affinities include Seleção Brasileira, Cruzeiro Esporte Clube, Memphis Depay, with strongest over-indexing on Seleção Brasileira (2.61× the country average).
Demographically, the Sports club audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Sports club fan in Brazil is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Sports club profile in Brazil.
36.7% are female, 63.3% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 37.5 |
| Estimated audience size | 3,716,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Sports club audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
Where the Sports club audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~900K | 5.13× | |
| 02 | Federal District | ~300K | 4.50× | |
| 03 | Rio Grande do Norte | ~100K | 2.06× | |
| 04 | Rio Grande do Sul | ~300K | 1.22× | |
| 05 | Roraima | ~10K | 0.97× | |
| 06 | Amapá | ~10K | 0.95× | |
| 07 | Acre | ~10K | 0.95× | |
| 08 | Rondônia | ~30K | 0.90× | |
| 09 | Tocantins | ~20K | 0.90× | |
| 10 | São Paulo | ~800K | 0.88× | |
| 11 | Alagoas | ~50K | 0.88× | |
| 12 | Sergipe | ~30K | 0.87× | |
| 13 | Amazonas | ~60K | 0.85× | |
| 14 | Paraíba | ~60K | 0.84× | |
| 15 | Piauí | ~40K | 0.84× | |
| 16 | Maranhão | ~80K | 0.82× | |
| 17 | Mato Grosso do Sul | ~40K | 0.82× | |
| 18 | Espírito Santo | ~60K | 0.80× | |
| 19 | Pará | ~100K | 0.79× | |
| 20 | Mato Grosso | ~50K | 0.78× | |
| 21 | Ceará | ~100K | 0.77× | |
| 22 | Bahia | ~200K | 0.72× | |
| 23 | Santa Catarina | ~100K | 0.71× | |
| 24 | Rio de Janeiro | ~200K | 0.70× | |
| 25 | Goiás | ~100K | 0.70× | |
| 26 | Paraná | ~100K | 0.65× | |
| 27 | Minas Gerais | ~200K | 0.59× |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Memphis Depay | Sports | 3.84× | ||
| 02 | Serie B | Sports | 3.26× | ||
| 03 | Erlang (programming language) | Technology & Electronics | 2.98× | ||
| 04 | Copa do Brasil | Sports | 2.62× | ||
| 05 | Seleção Brasileira | Sports | 2.61× | ||
| 06 | Sofascore | Sports | 2.58× | ||
| 07 | Telegram | Internet & Social Media | 2.58× | ||
| 08 | Sportingbet | Sports | 2.55× | ||
| 09 | Paris Saint-Germain | Sports | 2.26× | ||
| 10 | Fortaleza Esporte Clube | Sports | 2.22× | ||
| 11 | Batman | Movies & TV | 2.10× | ||
| 12 | Esporte Clube Vitória | Sports | 1.79× | ||
| 13 | Cruzeiro Esporte Clube | Sports | 1.63× | ||
| 14 | Real Madrid C.F. | Sports | 1.60× | ||
| 15 | CR Vasco da Gama | Sports | 1.60× | ||
| 16 | Outdoor recreation | Sports | 1.59× | ||
| 17 | Neymar | Sports | 1.53× | ||
| 18 | Cooking | Food & Beverages | 1.53× | ||
| 19 | Restaurants | Food & Beverages | 1.52× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.90× | |
| Spirituality | BALANCE | 1.32× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Sustainability | BALANCE | 0.82× | |
| Indulgence | JOY | 0.88× |
Sports club has an estimated audience of 3,716,162 people in Brazil, concentrated in Pernambuco and São Paulo.
36.7% of Sports club fans are female, 63.3% are male, with an average age of 37.5 years.
Sports club fans show strongest brand affinity for Seleção Brasileira (2.61×), Cruzeiro Esporte Clube (1.63×), and Memphis Depay (3.84×) over the country average.
Sports club fans in Brazil are most concentrated in Pernambuco (reach ~900K), São Paulo (reach ~800K), and Federal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sports club itself, the audience over-indexes on Cruzeiro Esporte Clube (1.63×), Memphis Depay (3.84×), Real Madrid C.F. (1.6×), and Serie B (3.26×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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