Rascasse Audience Intelligence

Restaurants Audience in Brazil

A data profile of the people who buy, follow and care about Restaurants in Brazil — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 29,275,537 people in Brazil.

#21among Lifestyle cluster in Brazil#29among Topic in Brazil#5in Food & Beverages

The average Restaurants fan in Brazil is 40.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Restaurants profile in Brazil.

Audience size
29.3M
in Brazil
Gender
62.6%♀
37.4% male
Age
40.6
average years
Country rank
#63
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restaurants fans

62.6% are female, 37.4% are male, average age 40.6.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Restaurants audience in Brazil
MetricValue
Female62.6%
Male37.4%
Average age40.6
Estimated audience size29,275,537
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Restaurants audience in Brazil
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4921%
50+23%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Restaurants audience comes from Brazil.

Worldwide audience distribution share by country for Restaurants
CountryShare
United States16.4%
Japan5.6%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Restaurants audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Restaurants fans by region: top regions in Brazil
#RegionReachAffinity×
01Santa Catarina~2.5M1.72×
02Rio de Janeiro~4M1.40×
03São Paulo~10M1.37×
04Federal District~700K1.35×
05Paraná~2.5M1.33×
06Mato Grosso do Sul~500K1.21×
07Rio Grande do Sul~2M1.19×
08Alagoas~500K1.10×
09Roraima~90K1.06×
10Rio Grande do Norte~500K1.05×
11Goiás~1M0.96×
12Espírito Santo~600K0.96×
13Pernambuco~1M0.91×
14Acre~90K0.90×
15Paraíba~500K0.89×
16Amazonas~500K0.89×
17Minas Gerais~2.5M0.88×
18Ceará~1M0.88×
19Bahia~1.5M0.84×
20Mato Grosso~500K0.83×
21Pará~800K0.82×
22Maranhão~600K0.81×
23Rondônia~200K0.80×
24Sergipe~200K0.76×
25Tocantins~100K0.76×
26Amapá~70K0.71×
27Piauí~300K0.67×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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