Rascasse Audience Intelligence

Restaurants Audience in Germany

A data profile of the people who buy, follow and care about Restaurants in Germany — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 25,021,503 people in Germany.

#22among Lifestyle cluster in Germany#29among Topic in Germany#3in Food & Beverages

The average Restaurants fan in Germany is 40.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Barbie, Lecker.de, Michelle Monaghan, with strongest over-indexing on Barbie (1.66× the country average).

Demographically, the Restaurants audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Creativity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Restaurants fan in Germany is more female, around 40.8 years old, with strong Creativity tendencies and a notable affinity for Barbie.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Restaurants profile in Germany.

Audience size
25M
in Germany
Gender
56.0%♀
44.0% male
Age
40.8
average years
Country rank
#47
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restaurants fans

56.0% are female, 44.0% are male, average age 40.8.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Restaurants audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age40.8
Estimated audience size25,021,503
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Restaurants audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Restaurants audience comes from Germany.

Worldwide audience distribution share by country for Restaurants
CountryShare
United States16.4%
Japan5.6%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Restaurants audience in Germany is strongest.

Fig. 05

Top regions by affinity

Restaurants fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~1.5M1.38×
02Bayern~5.5M1.32×
03Mecklenburg-Vorpommern~600K1.18×
04Rheinland-Pfalz~1.5M1.15×
05Baden-Württemberg~4M1.14×
06Hamburg~600K1.05×
07Hessen~2M1.01×
08Brandenburg~800K0.97×
09Schleswig-Holstein~800K0.92×
10Bremen~200K0.90×
11Sachsen~1M0.89×
12Niedersachsen~2M0.87×
13Sachsen-Anhalt~600K0.87×
14Nordrhein-Westfalen~4.5M0.85×
15Thüringen~500K0.84×
16Saarland~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Restaurants, Germany
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Restaurants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Restaurants audience
#·InterestCategoryAffinity×
01Lecker.deFood & Beverages3.08×
02Simple & Easy RecipesFood & Beverages1.86×
03GerberKids & Family1.85×
04Galaxy (chocolate)Food & Beverages1.84×
05David FaustinoMovies & TV1.77×
06Shallow HalMovies & TV1.73×
07In the Mood for LoveMovies & TV1.68×
08Birdman (film)Movies & TV1.68×
09Sausage PartyMovies & TV1.67×
10BarbieMovies & TV1.66×
11PS, I Love You (novel)Movies & TV1.66×
12Ben MendelsohnMovies & TV1.57×
13Good FoodFood & Beverages1.57×
14Michelle MonaghanMovies & TV1.55×
15Ed O'NeillMovies & TV1.55×
16Big Little Lies (TV series)Movies & TV1.54×
17Bonnie and Clyde (film)Movies & TV1.52×
18Mayday (Taiwanese band)Music & Radio1.51×
19Money market fundBusiness & Career1.51×
20Julia FischerMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Restaurants audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.05×
Healthy LifestyleBALANCE1.03×
Design AffinityPREMIUM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Restaurants audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
PatriotismCONSERVATISM0.76×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Restaurants have in Germany?

Restaurants has an estimated audience of 25,021,503 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Restaurants fans?

56.0% of Restaurants fans are female, 44.0% are male, with an average age of 40.8 years.

03

Which brands do Restaurants fans like most?

Restaurants fans show strongest brand affinity for Barbie (1.66×), Lecker.de (3.08×), and Michelle Monaghan (1.55×) over the country average.

04

Where do Restaurants fans live in Germany?

Restaurants fans in Germany are most concentrated in Bayern (reach ~5.5M), Nordrhein-Westfalen (reach ~4.5M), and Baden-Württemberg (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Restaurants fans also like?

Beyond Restaurants itself, the audience over-indexes on Lecker.de (3.08×), Michelle Monaghan (1.55×), Bonnie and Clyde (film) (1.52×), and Galaxy (chocolate) (1.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Restaurants audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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