Restaurants Audience in Germany
Restaurants has an estimated audience of 25,021,503 people in Germany. 56.0% are female, 44.0% are male, average age 40.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Barbie, Lecker.de, Michelle Monaghan, Bonnie and Clyde (film), Galaxy (chocolate).
The average Restaurants fan in Germany is 40.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Barbie, Lecker.de, Michelle Monaghan, with strongest over-indexing on Barbie (1.66× the country average). Demographically, the Restaurants audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Restaurants fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 40.8 |
| Estimated audience size | 25,021,503 |
Audience persona
The typical Restaurants fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 5,274,318 | 1.31× |
| Nordrhein-Westfalen | 4,762,245 | 0.87× |
| Baden-Württemberg | 3,817,095 | 1.12× |
| Hessen | 2,321,801 | 1.22× |
| Niedersachsen | 2,105,357 | 0.87× |
| Berlin | 1,759,752 | 1.57× |
| Rheinland-Pfalz | 1,324,584 | 1.06× |
| Sachsen | 1,111,280 | 0.91× |
| Schleswig-Holstein | 796,298 | 0.89× |
| Brandenburg | 749,004 | 0.97× |
| Hamburg | 680,509 | 1.2× |
| Sachsen-Anhalt | 493,445 | 0.76× |
| Thüringen | 484,587 | 0.76× |
| Mecklenburg-Vorpommern | 467,319 | 0.98× |
| Bremen | 193,388 | 0.9× |
| Saarland | 191,600 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 1.66× | Movies & TV |
| Lecker.de | 3.08× | Food & Beverages |
| Michelle Monaghan | 1.55× | Movies & TV |
| Bonnie and Clyde (film) | 1.52× | Movies & TV |
| Galaxy (chocolate) | 1.84× | Food & Beverages |
| Ed O'Neill | 1.55× | Movies & TV |
| David Faustino | 1.77× | Movies & TV |
| PS, I Love You (novel) | 1.66× | Movies & TV |
| Elfriede Jelinek | 1.6× | Literature |
| Pope Pius XII | 1.77× | Politics & Society |
| Sausage Party | 1.67× | Movies & TV |
| Mayday (Taiwanese band) | 1.51× | Music & Radio |
| Big Little Lies (TV series) | 1.54× | Movies & TV |
| Gerber | 1.85× | Kids & Family |
| Ben Mendelsohn | 1.57× | Movies & TV |
| Rivièra Maison | 1.52× | Home & Garden |
| Money market fund | 1.51× | Business & Career |
| In the Mood for Love | 1.68× | Movies & TV |
| Good Food | 1.57× | Food & Beverages |
| Shallow Hal | 1.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Luxury Orientation | PREMIUM | 1.09 |
| Sports Activity | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Design Affinity | PREMIUM | 1 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 5.7% |
| Italy | 4.3% |
See Restaurants audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Restaurants have in Germany?
Restaurants has an estimated audience of 25,021,503 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Restaurants fans?
56.0% of Restaurants fans are female, 44.0% are male, with an average age of 40.8 years.
Which brands do Restaurants fans like most?
Restaurants fans show strongest brand affinity for Barbie (1.66×), Lecker.de (3.08×), and Michelle Monaghan (1.55×) over the country average.
Where do Restaurants fans live in Germany?
Restaurants fans in Germany are most concentrated in Bayern (reach 5,274,318), Nordrhein-Westfalen (reach 4,762,245), and Baden-Württemberg (reach 3,817,095). These three regions account for the largest share of the active audience.
What other brands do Restaurants fans also like?
Beyond Restaurants itself, the audience over-indexes on Lecker.de (3.08×), Michelle Monaghan (1.55×), Bonnie and Clyde (film) (1.52×), and Galaxy (chocolate) (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.