Lecker.de Audience in Germany
A data profile of the people who buy, follow and care about Lecker.de in Germany — modelled from more than twelve digital signal sources. Lecker.de has an estimated audience of 265,110 people in Germany.
The average Lecker.de fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include freundin, Tchibo, QVC, with strongest over-indexing on freundin (17.29× the country average).
Demographically, the Lecker.de audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lecker.de fan in Germany is more female, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for freundin.
At a glance
The key figures that characterise the Lecker.de profile in Germany.
Search interest · 12-month trend
Audience demographics of Lecker.de
82.7% are female, 17.3% are male, average age 45.1.
Gender split
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 45.1 |
| Estimated audience size | 265,110 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
Worldwide distribution
of the worldwide Lecker.de audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 89.1% |
| Austria | 5.3% |
| Switzerland | 1.4% |
Geography
Where the Lecker.de audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~20K | 1.56× | |
| 02 | Saarland | ~5K | 1.44× | |
| 03 | Niedersachsen | ~30K | 1.31× | |
| 04 | Schleswig-Holstein | ~10K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.09× | |
| 06 | Baden-Württemberg | ~40K | 1.03× | |
| 07 | Thüringen | ~7K | 0.99× | |
| 08 | Hamburg | ~6K | 0.96× | |
| 09 | Bayern | ~40K | 0.95× | |
| 10 | Bremen | ~2K | 0.95× | |
| 11 | Hessen | ~20K | 0.91× | |
| 12 | Sachsen | ~10K | 0.88× | |
| 13 | Brandenburg | ~7K | 0.84× | |
| 14 | Sachsen-Anhalt | ~6K | 0.81× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.79× | |
| 16 | Berlin | ~8K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lecker.de audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | freundin | Fashion & Accessoires | 17.29× | ||
| 02 | sheego | Fashion & Accessoires | 11.55× | ||
| 03 | Mein schöner Garten | Home & Garden | 10.83× | ||
| 04 | Johannes Oerding | Music & Radio | 8.15× | ||
| 05 | QVC | Movies & TV | 7.30× | ||
| 06 | Roland Kaiser | Music & Radio | 7.14× | ||
| 07 | Tchibo | Shopping | 6.76× | ||
| 08 | Let's Dance (German TV series) | Movies & TV | 5.69× | ||
| 09 | Low-carbohydrate diet | Food & Beverages | 5.55× | ||
| 10 | HolidayCheck | Travel & Leisure | 5.42× | ||
| 11 | Ernsting's family | Shopping | 5.08× | ||
| 12 | Rossmann | Shopping | 4.81× | ||
| 13 | Meditation | Health | 4.57× | ||
| 14 | Cookbook | Food & Beverages | 4.42× | ||
| 15 | Desserts | Food & Beverages | 3.97× | ||
| 16 | IKEA | Home & Garden | 3.68× | ||
| 17 | REWE | Shopping | 3.50× | ||
| 18 | Veganism | Food & Beverages | 2.99× | ||
| 19 | Discount stores | Shopping | 2.90× | ||
| 20 | Internet & Social Media | 2.90× |
Personality of the Lecker.de audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.33× | |
| Mindfulness | BALANCE | 2.32× | |
| Creativity | OPEN | 2.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.91× | |
| Risk Appetite | THRILL | 0.91× | |
| Luxury Orientation | PREMIUM | 0.92× |
Frequently asked questions
How many fans does Lecker.de have in Germany?
Lecker.de has an estimated audience of 265,110 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lecker.de fans?
82.7% of Lecker.de fans are female, 17.3% are male, with an average age of 45.1 years.
Which brands do Lecker.de fans like most?
Lecker.de fans show strongest brand affinity for freundin (17.29×), Tchibo (6.76×), and QVC (7.3×) over the country average.
Where do Lecker.de fans live in Germany?
Lecker.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Lecker.de fans also like?
Beyond Lecker.de itself, the audience over-indexes on Tchibo (6.76×), QVC (7.3×), Roland Kaiser (7.14×), and Rossmann (4.81×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Recipes audiences in Germany
- chefkoch.de (545,372)
- Zomato (302,370)
- OpenTable (239,237)
- Kitchen Stories (229,702)
- Saveur (71,575)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lecker.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.