Lecker.de Audience in Germany
Lecker.de has an estimated audience of 267,097 people in Germany. 82.7% are female, 17.3% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hakone, Kanagawa, Goes, Home Office, Novi Pazar, Eimsbüttel (quarter).
The average Lecker.de fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hakone, Kanagawa, Goes, Home Office, with strongest over-indexing on Hakone, Kanagawa (20× the country average). Demographically, the Lecker.de audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes
Demographics of Lecker.de fans
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 45.1 |
| Estimated audience size | 267,097 |
Audience persona
The typical Lecker.de fan in Germany is more female, around 45.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hakone, Kanagawa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,811 | 1.13× |
| Bayern | 44,178 | 1.03× |
| Baden-Württemberg | 42,953 | 1.18× |
| Niedersachsen | 38,677 | 1.49× |
| Rheinland-Pfalz | 20,255 | 1.51× |
| Hessen | 18,945 | 0.93× |
| Schleswig-Holstein | 11,995 | 1.25× |
| Sachsen | 10,720 | 0.82× |
| Berlin | 7,593 | 0.64× |
| Brandenburg | 6,007 | 0.73× |
| Thüringen | 5,758 | 0.85× |
| Hamburg | 5,072 | 0.84× |
| Saarland | 5,069 | 1.55× |
| Sachsen-Anhalt | 4,395 | 0.64× |
| Mecklenburg-Vorpommern | 3,023 | 0.59× |
| Bremen | 1,922 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakone, Kanagawa | 20× | Travel & Leisure |
| Goes | 1.75× | Travel & Leisure |
| Home Office | 1.66× | Business & Career |
| Novi Pazar | 13.34× | Travel & Leisure |
| Eimsbüttel (quarter) | 12.68× | Travel & Leisure |
| Product design | 1.94× | Business & Career |
| Knokke-Heist | 7.42× | Travel & Leisure |
| Progressive rock | 1.72× | Music & Radio |
| Škoda Kodiaq | 2.08× | Cars & Mobility |
| Mothercare | 1.79× | Kids & Family |
| Corfu (regional unit) | 2.86× | Travel & Leisure |
| Kumanovo | 11.19× | Travel & Leisure |
| The Hunt (2012 film) | 3.76× | Movies & TV |
| Jack White | 1.57× | Movies & TV |
| Natural rubber | 1.81× | Cars & Mobility |
| Eco Friendly Living | 2.95× | Home & Garden |
| Nipsey Hussle | 9.32× | Music & Radio |
| Picnic | 2.8× | Kids & Family |
| Ho, Ghana | 3.13× | Travel & Leisure |
| La Chat | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.17 |
| Indulgence | JOY | 1.92 |
| LGBTQ+ Identity | OPEN | 1.52 |
| Convenience Orientation | PREMIUM | 1.48 |
| Pet Ownership | JOY | 1.27 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.1% |
| Austria | 5.3% |
| Switzerland | 1.4% |
See Lecker.de audiences in other countries
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Frequently asked questions
How many fans does Lecker.de have in Germany?
Lecker.de has an estimated audience of 267,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lecker.de fans?
82.7% of Lecker.de fans are female, 17.3% are male, with an average age of 45.1 years.
Which brands do Lecker.de fans like most?
Lecker.de fans show strongest brand affinity for Hakone, Kanagawa (20×), Goes (1.75×), and Home Office (1.66×) over the country average.
Where do Lecker.de fans live in Germany?
Lecker.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,811), Bayern (reach 44,178), and Baden-Württemberg (reach 42,953). These three regions account for the largest share of the active audience.
What other brands do Lecker.de fans also like?
Beyond Lecker.de itself, the audience over-indexes on Goes (1.75×), Home Office (1.66×), Novi Pazar (13.34×), and Eimsbüttel (quarter) (12.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lecker.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.