Top 50 Food & Beverages brands in Germany

This curated ranking covers the 50 largest food & beverages brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7,432 food & beverages brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. Food and drink, Food and Restaurants lead the list with a combined estimated audience of 99,411,752 people. Across all 50 entries the average audience size is 11,342,979, and the largest, Food and drink, reaches around 39,623,635 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each food & beverages brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

Ranking

Rank Name Audience size Country share Subtype Category
1 Food and drink Food and drink 39,623,635 4.9% Lifestyle cluster Food & Beverages
2 Food Food 34,766,614 4.3% Lifestyle cluster Food & Beverages
3 Restaurants Restaurants 25,021,503 3.3% Lifestyle cluster Food & Beverages
4 Beverages Beverages 23,053,763 3.3% Lifestyle cluster Food & Beverages
5 Cooking Cooking 21,591,931 3.3% Lifestyle cluster Food & Beverages
6 Cuisine Cuisine 18,056,893 2.9% Lifestyle cluster Food & Beverages
7 Alcoholic beverages Alcoholic beverages 17,602,220 3.4% Lifestyle cluster Food & Beverages
8 Veganism Veganism 16,616,195 5.4% Food & Beverages
9 Lieferando.de Lieferando.de 14,480,423 93.2% Food delivery Food & Beverages
10 Recipes Recipes 13,663,384 2.9% Food & Beverages
11 Burger King Burger King 12,840,886 7.5% Fast food restaurants Food & Beverages
12 Coffee Coffee 12,778,951 3.1% Food & Beverages
13 McDonald's McDonald's 12,776,755 4.1% Fast food restaurants Food & Beverages
14 Barbecue Barbecue 12,310,901 3.8% Food & Beverages
15 Organic food Organic food 11,677,219 3.9% Food & Beverages
16 Fast food Fast food 10,827,207 3.0% Food & Beverages
17 Coffeehouses Coffeehouses 10,658,216 3.4% Food & Beverages
18 Beer Beer 10,287,935 3.2% Alcohol Food & Beverages
19 Starbucks Starbucks 9,828,219 4.1% Coffee Food & Beverages
20 Meat Meat 9,815,973 3.0% Food & Beverages
21 Vegetarian cuisine Vegetarian cuisine 9,791,845 6.8% Cuisine Food & Beverages
22 Cake Cake 9,666,511 3.1% Sweet Food & Beverages
23 Water Water 9,647,517 2.6% Beverage Food & Beverages
24 Wine Wine 9,396,163 2.8% Food & Beverages
25 Desserts Desserts 9,330,549 2.8% Animation Food & Beverages
26 Tea Tea 9,075,569 2.6% Beverage Food & Beverages
27 Chocolate Chocolate 9,032,398 3.0% Sweet Food & Beverages
28 Gastronomy Gastronomy 8,791,494 3.6% Field of study Food & Beverages
29 Fruit Fruit 8,784,139 2.8% Food & Beverages
30 Distilled beverage Distilled beverage 8,715,295 3.2% Food & Beverages
31 Eating Eating 8,594,004 2.2% Food & Beverages
32 Local food Local food 8,030,744 3.7% Food & Beverages
33 Organic farming Organic farming 7,864,226 4.9% Food & Beverages
34 Pizza Pizza 7,563,976 3.2% Dish Food & Beverages
35 Italian cuisine Italian cuisine 7,464,843 2.9% Cuisine Food & Beverages
36 Nutrient Nutrient 7,438,508 3.1% Food & Beverages
37 Grilling Grilling 7,414,070 3.7% Food & Beverages
38 Vegetable Vegetable 7,327,312 2.9% Food & Beverages
39 Breakfast Breakfast 6,987,008 3.0% Food & Beverages
40 Cookbook Cookbook 6,873,385 4.5% Food & Beverages
41 Snack food Snack food 6,865,592 3.3% Food type Food & Beverages
42 Foodie Foodie 6,733,991 2.9% Food & Beverages
43 Baking Baking 6,175,619 3.4% Food & Beverages
44 Cocktail Cocktail 6,128,112 3.4% Food & Beverages
45 Organic product Organic product 6,017,550 4.2% Food & Beverages
46 KFC KFC 5,927,821 3.6% Fast food restaurants Food & Beverages
47 Confectionery Confectionery 5,853,914 2.6% Food & Beverages
48 Candy Candy 5,842,418 3.2% Food & Beverages
49 Subway Subway 5,811,455 4.9% Fast food restaurants Food & Beverages
50 Bakery Bakery 5,724,116 2.7% Food & Beverages

Frequently asked questions

How is this Top 50 list compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each food & beverages brand by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest food & beverages brand in Germany?

Food and drink currently leads with an estimated audience of 39,623,635 people in Germany.

Methodology

Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.

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