Top 22 Breakfasts in Germany
This curated ranking covers the 22 largest breakfasts in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Nutella, Mymuesli and Kellogg's lead the list with a combined estimated audience of 2,791,992 people. Across all 22 entries the average audience size is 171,755, and the largest, Nutella, reaches around 1,536,829 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each breakfast, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Nutella |
1,536,829 | 5.9% | Breakfast | Food & Beverages |
| 2 |  Mymuesli |
892,644 | 65.3% | Breakfast | Food & Beverages |
| 3 |  Kellogg's |
362,519 | 4.7% | Breakfast | Food & Beverages |
| 4 |  Actimel |
243,334 | 16.2% | Breakfast | Food & Beverages |
| 5 |  danone |
144,720 | 35.9% | Breakfast | Food & Beverages |
| 6 |  Bonne Maman |
86,475 | 9.5% | Breakfast | Food & Beverages |
| 7 |  LION Cereals |
70,693 | 31.5% | Breakfast | Food & Beverages |
| 8 |  Cheerios |
68,954 | 2.5% | Breakfast | Food & Beverages |
| 9 |  Zentis |
65,654 | 51.4% | Breakfast | Food & Beverages |
| 10 |  Schwartau |
64,653 | 71.8% | Breakfast | Food & Beverages |
| 11 |  Huevos rancheros |
60,191 | 15.5% | Breakfast | Food & Beverages |
| 12 |  Froot Loops |
44,071 | 4.0% | Breakfast | Food & Beverages |
| 13 |  Quaker Oats Company |
25,324 | 3.2% | Breakfast | Food & Beverages |
| 14 |  Pan dulce |
25,033 | 25.1% | Breakfast | Food & Beverages |
| 15 |  Kölln |
21,328 | 68.1% | Breakfast | Food & Beverages |
| 16 |  Belvita |
16,446 | 1.9% | Breakfast | Food & Beverages |
| 17 |  Cap'n Crunch |
15,372 | 2.0% | Breakfast | Food & Beverages |
| 18 |  Dave's Killer Bread |
13,049 | 1.2% | Breakfast | Food & Beverages |
| 19 |  chex mix |
9,930 | 1.6% | Breakfast | Food & Beverages |
| 20 |  Nestlé Crunch |
7,045 | 2.0% | Breakfast | Food & Beverages |
| 21 |  Kellogg's Nutri-Grain |
3,000 | 13.2% | Breakfast | Food & Beverages |
| 22 |  Arla Foods |
1,365 | 0.1% | Breakfast | Food & Beverages |
Frequently asked questions
How is this Top 22 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each breakfast by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest breakfast in Germany?
Nutella currently leads with an estimated audience of 1,536,829 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.