Actimel Audience in Germany
Actimel has an estimated audience of 243,334 people in Germany. 61.3% are female, 38.7% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, REWE, Sparkasse, Netto Marken-Discount, Kaufland.
The average Actimel fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, REWE, Sparkasse, with strongest over-indexing on Aral AG (7.29× the country average). Demographically, the Actimel audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Breakfast
Demographics of Actimel fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 39.5 |
| Estimated audience size | 243,334 |
Audience persona
The typical Actimel fan in Germany is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,991 | 1.2× |
| Bayern | 39,296 | 1× |
| Baden-Württemberg | 35,227 | 1.06× |
| Niedersachsen | 25,125 | 1.06× |
| Hessen | 19,698 | 1.06× |
| Rheinland-Pfalz | 13,266 | 1.09× |
| Sachsen | 11,440 | 0.96× |
| Berlin | 10,768 | 0.99× |
| Schleswig-Holstein | 8,823 | 1.01× |
| Brandenburg | 6,620 | 0.88× |
| Hamburg | 5,906 | 1.07× |
| Sachsen-Anhalt | 5,864 | 0.93× |
| Thüringen | 5,567 | 0.9× |
| Mecklenburg-Vorpommern | 3,795 | 0.82× |
| Saarland | 2,865 | 0.96× |
| Bremen | 2,094 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 7.29× | Cars & Mobility |
| REWE | 4.05× | Shopping |
| Sparkasse | 5.19× | Business & Career |
| Netto Marken-Discount | 3.64× | Shopping |
| Kaufland | 3.42× | Shopping |
| Probiotic | 15.83× | Health |
| Discount stores | 2.95× | Shopping |
| Edeka | 3.1× | Shopping |
| EBay | 3.1× | Shopping |
| Rossmann | 3.4× | Shopping |
| AutoScout24 | 2.97× | Cars & Mobility |
| E.ON | 5.96× | Home & Garden |
| Dog food | 3.6× | Pets & Animals |
| Coffee | 3.03× | Food & Beverages |
| Deutsche Bahn | 2.64× | Cars & Mobility |
| Supermarket | 3.21× | Shopping |
| Samsung | 3.33× | Technology & Electronics |
| Mix Markt | 3.1× | Shopping |
| Chocolate | 3.37× | Food & Beverages |
| Software | 2× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.4 |
| Convenience Orientation | PREMIUM | 1.3 |
| Family Orientation | CONSERVATISM | 1.26 |
| Price Sensitivity | PREMIUM | 1.26 |
| Indulgence | JOY | 1.22 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.1% |
| United Kingdom | 15.2% |
| Italy | 13.7% |
See Actimel audiences in other countries
More Breakfast audiences in Germany
- Nutella (1,492,886)
- Mymuesli (875,691)
- Kellogg's (312,615)
- danone (144,720)
- Bonne Maman (88,146)
Frequently asked questions
How many fans does Actimel have in Germany?
Actimel has an estimated audience of 243,334 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Actimel fans?
61.3% of Actimel fans are female, 38.7% are male, with an average age of 39.5 years.
Which brands do Actimel fans like most?
Actimel fans show strongest brand affinity for Aral AG (7.29×), REWE (4.05×), and Sparkasse (5.19×) over the country average.
Where do Actimel fans live in Germany?
Actimel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,991), Bayern (reach 39,296), and Baden-Württemberg (reach 35,227). These three regions account for the largest share of the active audience.
What other brands do Actimel fans also like?
Beyond Actimel itself, the audience over-indexes on REWE (4.05×), Sparkasse (5.19×), Netto Marken-Discount (3.64×), and Kaufland (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Actimel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.