Dog food Audience in Germany
Dog food has an estimated audience of 9,532,988 people in Germany. 64.6% are female, 35.4% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Gil Ofarim, Collectable, Information sensitivity, Cachorro, Boogie-woogie (dance).
The average Dog food fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Gil Ofarim, Collectable, Information sensitivity, with strongest over-indexing on Gil Ofarim (1.82× the country average). Demographically, the Dog food audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog food fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 38.6 |
| Estimated audience size | 9,532,988 |
Audience persona
The typical Dog food fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,285,768 | 1.1× |
| Bayern | 1,416,673 | 0.92× |
| Niedersachsen | 1,157,782 | 1.25× |
| Baden-Württemberg | 1,124,071 | 0.86× |
| Hessen | 676,895 | 0.93× |
| Rheinland-Pfalz | 549,973 | 1.15× |
| Sachsen | 409,441 | 0.88× |
| Schleswig-Holstein | 407,128 | 1.19× |
| Brandenburg | 333,902 | 1.13× |
| Berlin | 283,302 | 0.66× |
| Sachsen-Anhalt | 267,929 | 1.08× |
| Thüringen | 257,484 | 1.06× |
| Mecklenburg-Vorpommern | 205,222 | 1.13× |
| Hamburg | 174,173 | 0.81× |
| Saarland | 129,774 | 1.11× |
| Bremen | 59,791 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.82× | Music & Radio |
| Collectable | 1.94× | Kids & Family |
| Information sensitivity | 4.54× | Technology & Electronics |
| Cachorro | 2.3× | Pets & Animals |
| Boogie-woogie (dance) | 4.4× | Music & Radio |
| Carrie (novel) | 3.4× | Literature |
| Icon (magazine) | 1.51× | Arts & Culture |
| Buddy – The Buddy Holly Story | 2.82× | Music & Radio |
| Bank account | 1.71× | Business & Career |
| Ipekyol | 2.29× | Shopping |
| Ireen Sheer | 1.54× | Music & Radio |
| Picnic | 1.92× | Kids & Family |
| Building insulation | 2.11× | Home & Garden |
| Fantasy Earth: Zero | 3.18× | Games |
| Alaska | 1.64× | Travel & Leisure |
| Liberace | 2.7× | Music & Radio |
| Glamis | 2.28× | Travel & Leisure |
| Scratching post | 2.31× | Pets & Animals |
| Celtic mythology | 2.08× | Arts & Culture |
| Glashütte | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.28 |
| DIY Mentality | THRILL | 1.47 |
| Sustainability | BALANCE | 1.44 |
| Indulgence | JOY | 1.26 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
See Dog food audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog food have in Germany?
Dog food has an estimated audience of 9,532,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dog food fans?
64.6% of Dog food fans are female, 35.4% are male, with an average age of 38.6 years.
Which brands do Dog food fans like most?
Dog food fans show strongest brand affinity for Gil Ofarim (1.82×), Collectable (1.94×), and Information sensitivity (4.54×) over the country average.
Where do Dog food fans live in Germany?
Dog food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,285,768), Bayern (reach 1,416,673), and Niedersachsen (reach 1,157,782). These three regions account for the largest share of the active audience.
What other brands do Dog food fans also like?
Beyond Dog food itself, the audience over-indexes on Collectable (1.94×), Information sensitivity (4.54×), Cachorro (2.3×), and Boogie-woogie (dance) (4.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.