Rascasse Audience Intelligence

Dog food Audience in Germany

A data profile of the people who buy, follow and care about Dog food in Germany — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 9,532,988 people in Germany.

#217among Topic in Germany#8in Pets & Animals

The average Dog food fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Pet store, Dog grooming, Pet food, with strongest over-indexing on Pet store (4.19× the country average).

Demographically, the Dog food audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dog food fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog food profile in Germany.

Audience size
9.5M
in Germany
Gender
64.6%♀
35.4% male
Age
38.6
average years
Country rank
#358
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog food fans

64.6% are female, 35.4% are male, average age 38.6.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Dog food audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age38.6
Estimated audience size9,532,988
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Dog food audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Dog food audience comes from Germany.

Worldwide audience distribution share by country for Dog food
CountryShare
United States24.7%
Japan11.6%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog food audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dog food fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~1M1.21×
02Mecklenburg-Vorpommern~200K1.17×
03Schleswig-Holstein~400K1.16×
04Saarland~100K1.14×
05Sachsen-Anhalt~300K1.13×
06Bayern~1.5M1.12×
07Brandenburg~300K1.12×
08Rheinland-Pfalz~500K1.11×
09Thüringen~300K1.10×
10Nordrhein-Westfalen~2M1.05×
11Hessen~700K0.97×
12Sachsen~400K0.88×
13Baden-Württemberg~1M0.85×
14Hamburg~200K0.81×
15Bremen~60K0.78×
16Berlin~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Dog food, Germany
0.67×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog food audience
#·InterestCategoryAffinity×
01Dog groomingPets & Animals5.94×
02Cats (musical)Music & Radio5.75×
03Dog trainingPets & Animals4.45×
04Pet storePets & Animals4.19×
05Pet sittingPets & Animals3.69×
06Veterinary medicineBusiness & Career3.01×
07Flowering plantHome & Garden2.91×
08Pet foodPets & Animals2.84×
09British ShorthairPets & Animals2.76×
10Black catPets & Animals2.74×
11Property finderHome & Garden2.58×
12Cat foodPets & Animals2.43×
13Labrador RetrieverPets & Animals2.34×
14HugendubelShopping2.20×
15House musicMusic & Radio2.15×
16BatmanMovies & TV2.13×
17SupermanMovies & TV1.96×
18DogsPets & Animals1.85×
19Do it yourself (DIY)Home & Garden1.77×
20AirbnbTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog food audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.85×
Community OrientationOPEN1.72×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog food audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Career OrientationPOWER0.96×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog food have in Germany?

Dog food has an estimated audience of 9,532,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dog food fans?

64.6% of Dog food fans are female, 35.4% are male, with an average age of 38.6 years.

03

Which brands do Dog food fans like most?

Dog food fans show strongest brand affinity for Pet store (4.19×), Dog grooming (5.94×), and Pet food (2.84×) over the country average.

04

Where do Dog food fans live in Germany?

Dog food fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Niedersachsen (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Dog food fans also like?

Beyond Dog food itself, the audience over-indexes on Dog grooming (5.94×), Pet food (2.84×), Pet sitting (3.69×), and Cats (musical) (5.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Dog food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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