A data profile of the people who buy, follow and care about Dog food in Brazil — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 4,354,121 people in Brazil.
Dog food has an estimated audience of 4,354,121 people in Brazil. 68.0% are female, 32.0% are male, average age 41.2. Top brand affinities: Medicine, Shih Tzu, Pet food, Poodle, Yorkshire Terrier.
Top brand affinities include Medicine, Shih Tzu, Pet food, with strongest over-indexing on Medicine (1.66× the country average).
Demographically, the Dog food audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Dog food fan in Brazil is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Medicine.
The key figures that characterise the Dog food profile in Brazil.
68.0% are female, 32.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 41.2 |
| Estimated audience size | 4,354,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Dog food audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 4.60× | ||
| 02 | Pet sitting | Pets & Animals | 4.56× | ||
| 03 | Doberman Pinscher | Pets & Animals | 4.27× | ||
| 04 | Rottweiler | Pets & Animals | 4.07× | ||
| 05 | Beagle | Pets & Animals | 3.99× | ||
| 06 | Border Collie | Pets & Animals | 3.92× | ||
| 07 | Poodle | Pets & Animals | 3.77× | ||
| 08 | Bulldog | Pets & Animals | 3.77× | ||
| 09 | Yorkshire Terrier | Pets & Animals | 3.76× | ||
| 10 | Shih Tzu | Pets & Animals | 3.67× | ||
| 11 | Dachshund | Pets & Animals | 3.49× | ||
| 12 | Labrador Retriever | Pets & Animals | 3.48× | ||
| 13 | American Pit Bull Terrier | Pets & Animals | 3.29× | ||
| 14 | Animal rights | Politics & Society | 2.49× | ||
| 15 | Pet food | Pets & Animals | 2.40× | ||
| 16 | Eye shadow | Beauty & Wellness | 2.32× | ||
| 17 | Pet store | Pets & Animals | 1.93× | ||
| 18 | Lojas Renner | Fashion & Accessoires | 1.68× | ||
| 19 | mulheres | Movies & TV | 1.67× | ||
| 20 | Medicine | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.91× | |
| Early Adopter Mentality | POWER | 1.79× | |
| Travelling | THRILL | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.64× | |
| Tradition | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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