A data profile of the people who buy, follow and care about Dog food in Spain — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 4,369,502 people in Spain.
Dog food has an estimated audience of 4,369,502 people in Spain. 64.1% are female, 35.9% are male, average age 43.0. Top brand affinities: Pet food, Pet store, Cat food, Crime fiction, Dog grooming.
Top brand affinities include Pet food, Pet store, Cat food, with strongest over-indexing on Pet food (4.18× the country average).
Demographically, the Dog food audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
The typical Dog food fan in Spain is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Dog food profile in Spain.
64.1% are female, 35.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 43.0 |
| Estimated audience size | 4,369,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Dog food audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 6.22× | ||
| 02 | Crime fiction | Literature | 4.77× | ||
| 03 | Pet sitting | Pets & Animals | 4.48× | ||
| 04 | Beagle | Pets & Animals | 4.23× | ||
| 05 | Pet store | Pets & Animals | 4.19× | ||
| 06 | Pet food | Pets & Animals | 4.18× | ||
| 07 | Forex Online Trading | Business & Career | 4.14× | ||
| 08 | Bulldog | Pets & Animals | 3.89× | ||
| 09 | British Shorthair | Pets & Animals | 3.86× | ||
| 10 | Yorkshire Terrier | Pets & Animals | 3.80× | ||
| 11 | Poodle | Pets & Animals | 3.77× | ||
| 12 | Cat food | Pets & Animals | 3.71× | ||
| 13 | Labrador Retriever | Pets & Animals | 3.71× | ||
| 14 | Shih Tzu | Pets & Animals | 3.62× | ||
| 15 | Dachshund | Pets & Animals | 3.27× | ||
| 16 | Activism | Politics & Society | 2.71× | ||
| 17 | Digital photography | Business & Career | 2.22× | ||
| 18 | Superman | Movies & TV | 1.94× | ||
| 19 | Dogs | Pets & Animals | 1.65× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.27× | |
| Luxury Orientation | PREMIUM | 1.61× | |
| Individualism | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Family Orientation | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.