A data profile of the people who buy, follow and care about Dog food in United Kingdom — modelled from more than twelve digital signal sources. Dog food has an estimated audience of 8,885,409 people in United Kingdom.
The average Dog food fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Pet store, Pet food, Dogs, with strongest over-indexing on Pet store (4.94× the country average).
Demographically, the Dog food audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dog food fan in United Kingdom is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog food profile in United Kingdom.
69.5% are female, 30.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 43.3 |
| Estimated audience size | 8,885,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Dog food audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
Where the Dog food audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.34× | |
| 02 | West Midlands | ~500K | 1.34× | |
| 03 | Wales | ~700K | 1.30× | |
| 04 | North East | ~400K | 1.13× | |
| 05 | England | ~6.5M | 0.97× | |
| 06 | South West | ~700K | 0.96× | |
| 07 | East Midlands | ~600K | 0.95× | |
| 08 | Scotland | ~800K | 0.94× | |
| 09 | South East | ~1M | 0.87× | |
| 10 | East of England | ~700K | 0.86× | |
| 11 | Northern Ireland | ~200K | 0.80× | |
| 12 | North West | ~600K | 0.59× |
The strongest cross-interests of the Dog food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet store | Pets & Animals | 4.94× | ||
| 02 | Dog agility | Pets & Animals | 4.52× | ||
| 03 | Dog training | Pets & Animals | 4.08× | ||
| 04 | Pet food | Pets & Animals | 3.69× | ||
| 05 | Cats (musical) | Music & Radio | 3.60× | ||
| 06 | Labrador | Pets & Animals | 3.44× | ||
| 07 | Dog grooming | Pets & Animals | 3.27× | ||
| 08 | Pet sitting | Pets & Animals | 2.97× | ||
| 09 | Border Collie | Pets & Animals | 2.90× | ||
| 10 | Veterinary medicine | Business & Career | 2.56× | ||
| 11 | French Bulldog | Pets & Animals | 2.31× | ||
| 12 | Animal rights | Politics & Society | 2.11× | ||
| 13 | Philanthropy | Arts & Culture | 1.94× | ||
| 14 | Etsy | Fashion & Accessoires | 1.89× | ||
| 15 | Local food | Food & Beverages | 1.88× | ||
| 16 | Nonprofit organization | Politics & Society | 1.85× | ||
| 17 | Volunteering | Politics & Society | 1.84× | ||
| 18 | Dogs | Pets & Animals | 1.71× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 20 | Dunelm | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.75× | |
| Community Orientation | OPEN | 1.85× | |
| Sustainability | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Career Orientation | POWER | 0.94× |
Dog food has an estimated audience of 8,885,409 people in United Kingdom, concentrated in England and South East.
69.5% of Dog food fans are female, 30.5% are male, with an average age of 43.3 years.
Dog food fans show strongest brand affinity for Pet store (4.94×), Pet food (3.69×), and Dogs (1.71×) over the country average.
Dog food fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Dog food itself, the audience over-indexes on Pet food (3.69×), Dogs (1.71×), Do it yourself (DIY) (1.65×), and Pet sitting (2.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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