Dog food Audience in United Kingdom
Dog food has an estimated audience of 8,885,409 people in United Kingdom. 69.5% are female, 30.5% are male, average age 43.3. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Pet store, Pet food, Do it yourself (DIY), Weddings, Hobby.
The average Dog food fan in United Kingdom is 43.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Pet store, Pet food, Do it yourself (DIY), with strongest over-indexing on Pet store (4.47× the country average). Demographically, the Dog food audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog food fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 43.3 |
| Estimated audience size | 8,885,409 |
Audience persona
The typical Dog food fan in United Kingdom is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,664,057 | 0.97× |
| South East | 1,032,443 | 0.86× |
| Yorkshire and the Humber | 964,387 | 1.35× |
| Scotland | 752,284 | 0.94× |
| South West | 695,633 | 0.95× |
| East of England | 685,926 | 0.85× |
| Wales | 668,227 | 1.32× |
| East Midlands | 591,080 | 0.94× |
| North West | 520,242 | 0.55× |
| West Midlands | 513,218 | 1.35× |
| North East | 396,287 | 1.15× |
| Northern Ireland | 210,849 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 4.47× | Pets & Animals |
| Pet food | 3.46× | Pets & Animals |
| Do it yourself (DIY) | 1.72× | Home & Garden |
| Weddings | 1.61× | Kids & Family |
| Hobby | 1.62× | Home & Garden |
| Luxury yacht | 2.8× | Travel & Leisure |
| Costco | 1.89× | Shopping |
| Purchase discount | 3.26× | Shopping |
| Expensive Taste | 2.2× | Business & Career |
| Cat food | 2.53× | Pets & Animals |
| Veterinary medicine | 2.2× | Business & Career |
| Home business | 3.29× | Business & Career |
| Pet adoption | 3.6× | Pets & Animals |
| Local food | 1.75× | Food & Beverages |
| COS | 2.91× | Shopping |
| French Bulldog | 2.32× | Pets & Animals |
| Animal rights | 1.92× | Politics & Society |
| Cats (musical) | 3.26× | Music & Radio |
| Refrigerator | 1.6× | Home & Garden |
| Etsy | 1.62× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.13 |
| Community Orientation | OPEN | 1.77 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Luxury Orientation | PREMIUM | 1.31 |
| Indulgence | JOY | 1.3 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 11.6% |
| Germany | 5.9% |
See Dog food audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Dog food have in United Kingdom?
Dog food has an estimated audience of 8,885,409 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Dog food fans?
69.5% of Dog food fans are female, 30.5% are male, with an average age of 43.3 years.
Which brands do Dog food fans like most?
Dog food fans show strongest brand affinity for Pet store (4.47×), Pet food (3.46×), and Do it yourself (DIY) (1.72×) over the country average.
Where do Dog food fans live in United Kingdom?
Dog food fans in United Kingdom are most concentrated in England (reach 6,664,057), South East (reach 1,032,443), and Yorkshire and the Humber (reach 964,387). These three regions account for the largest share of the active audience.
What other brands do Dog food fans also like?
Beyond Dog food itself, the audience over-indexes on Pet food (3.46×), Do it yourself (DIY) (1.72×), Weddings (1.61×), and Hobby (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Dog food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.