Philanthropy Audience in United Kingdom
Philanthropy has an estimated audience of 8,711,162 people in United Kingdom. 61.2% are female, 38.8% are male, average age 46.3. Top regions: England, South East, East of England. Top brand affinities: Fundraising, Charity and causes, Donation, Nonprofit organization, Public interest.
The average Philanthropy fan in United Kingdom is 46.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Fundraising, Charity and causes, Donation, with strongest over-indexing on Fundraising (7.39× the country average). Demographically, the Philanthropy audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Philanthropy fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 46.3 |
| Estimated audience size | 8,711,162 |
Audience persona
The typical Philanthropy fan in United Kingdom is more female, around 46.3 years old, with strong Community Orientation tendencies and a notable affinity for Fundraising.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,533,372 | 1.04× |
| South East | 1,285,063 | 1.1× |
| East of England | 903,249 | 1.14× |
| Yorkshire and the Humber | 880,703 | 1.26× |
| Scotland | 747,463 | 0.95× |
| South West | 600,408 | 0.84× |
| West Midlands | 494,035 | 1.32× |
| Wales | 484,806 | 0.97× |
| East Midlands | 478,382 | 0.78× |
| North West | 449,945 | 0.48× |
| North East | 367,108 | 1.08× |
| Northern Ireland | 277,095 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fundraising | 7.39× | Business & Career |
| Charity and causes | 5.8× | Business & Career |
| Donation | 5.85× | Business & Career |
| Nonprofit organization | 4.66× | Politics & Society |
| Public interest | 11.36× | Business & Career |
| Social change | 6.51× | Politics & Society |
| Charitable organization | 2.92× | Politics & Society |
| Click-to-donate site | 13.75× | Internet & Social Media |
| Culture | 2.24× | Literature |
| Organization | 2.82× | Business & Career |
| Social Good | 12.13× | Business & Career |
| Volunteering | 3.02× | Politics & Society |
| Activism | 3.75× | Politics & Society |
| Self-awareness | 4.24× | Health |
| Papyrus | 4.15× | Politics & Society |
| Pets | 1.74× | Pets & Animals |
| Woman | 2.19× | Kids & Family |
| Superman | 2.25× | Movies & TV |
| Euphoria | 2.11× | Movies & TV |
| Self-help | 4.34× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.82 |
| Convenience Orientation | PREMIUM | 1.58 |
| Family Orientation | CONSERVATISM | 1.53 |
| Indulgence | JOY | 1.52 |
| Travelling | THRILL | 1.5 |
| Sustainability | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 8.9% |
| India | 5.3% |
See Philanthropy audiences in other countries
More Arts & Culture audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Philanthropy have in United Kingdom?
Philanthropy has an estimated audience of 8,711,162 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Philanthropy fans?
61.2% of Philanthropy fans are female, 38.8% are male, with an average age of 46.3 years.
Which brands do Philanthropy fans like most?
Philanthropy fans show strongest brand affinity for Fundraising (7.39×), Charity and causes (5.8×), and Donation (5.85×) over the country average.
Where do Philanthropy fans live in United Kingdom?
Philanthropy fans in United Kingdom are most concentrated in England (reach 6,533,372), South East (reach 1,285,063), and East of England (reach 903,249). These three regions account for the largest share of the active audience.
What other brands do Philanthropy fans also like?
Beyond Philanthropy itself, the audience over-indexes on Charity and causes (5.8×), Donation (5.85×), Nonprofit organization (4.66×), and Public interest (11.36×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Philanthropy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.