A data profile of the people who buy, follow and care about Papyrus in United Kingdom — modelled from more than twelve digital signal sources. Papyrus has an estimated audience of 5,758,241 people in United Kingdom.
The average Papyrus fan in United Kingdom is 47.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Public library, Philanthropy, Bookselling, with strongest over-indexing on Public library (9.78× the country average).
Demographically, the Papyrus audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Papyrus fan in United Kingdom is more female, around 47.4 years old, with strong Individualism tendencies and a notable affinity for Public library.
The key figures that characterise the Papyrus profile in United Kingdom.
67.7% are female, 32.3% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 47.4 |
| Estimated audience size | 5,758,241 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Papyrus audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 8.1% |
| India | 6.6% |
Where the Papyrus audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~900K | 1.83× | |
| 02 | Yorkshire and the Humber | ~600K | 1.33× | |
| 03 | West Midlands | ~300K | 1.27× | |
| 04 | North East | ~300K | 1.13× | |
| 05 | East of England | ~600K | 1.07× | |
| 06 | South East | ~700K | 0.91× | |
| 07 | Wales | ~300K | 0.85× | |
| 08 | South West | ~400K | 0.84× | |
| 09 | East Midlands | ~300K | 0.76× | |
| 10 | North West | ~500K | 0.74× | |
| 11 | Northern Ireland | ~100K | 0.73× | |
| 12 | England | ~3.5M | 0.63× |
The strongest cross-interests of the Papyrus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TeamViewer | Technology & Electronics | 22.02× | ||
| 02 | Public library | Literature | 9.78× | ||
| 03 | Twilight (series) | Movies & TV | 6.77× | ||
| 04 | Political science | Business & Career | 6.01× | ||
| 05 | Bookselling | Literature | 5.90× | ||
| 06 | Bestseller | Literature | 5.12× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 4.89× | ||
| 08 | Book discussion club | Literature | 4.87× | ||
| 09 | Amazon Kindle | Literature | 4.42× | ||
| 10 | Crime fiction | Literature | 4.37× | ||
| 11 | Psychological thriller | Literature | 4.16× | ||
| 12 | Philanthropy | Arts & Culture | 4.15× | ||
| 13 | Microwave oven | Home & Garden | 3.45× | ||
| 14 | Wikipedia | Internet & Social Media | 3.44× | ||
| 15 | Genetics | Kids & Family | 2.34× | ||
| 16 | Politics | Politics & Society | 2.17× | ||
| 17 | Volunteering | Politics & Society | 2.14× | ||
| 18 | Breaking news | Movies & TV | 2.09× | ||
| 19 | Energy | Home & Garden | 1.86× | ||
| 20 | Harry Potter | Movies & TV | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.88× | |
| Tradition | CONSERVATISM | 1.73× | |
| Spirituality | BALANCE | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.59× | |
| Risk Appetite | THRILL | 0.86× | |
| Pet Ownership | JOY | 0.87× |
Papyrus has an estimated audience of 5,758,241 people in United Kingdom, concentrated in England and Scotland.
67.7% of Papyrus fans are female, 32.3% are male, with an average age of 47.4 years.
Papyrus fans show strongest brand affinity for Public library (9.78×), Philanthropy (4.15×), and Bookselling (5.9×) over the country average.
Papyrus fans in United Kingdom are most concentrated in England (reach ~3.5M), Scotland (reach ~900K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Papyrus itself, the audience over-indexes on Philanthropy (4.15×), Bookselling (5.9×), Political science (6.01×), and Wikipedia (3.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Papyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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