Papyrus Audience in Germany
Papyrus has an estimated audience of 2,319,880 people in Germany. 65.6% are female, 34.4% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Este, Veneto, Škoda Kodiaq, Pillow.
The average Papyrus fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Este, Veneto, with strongest over-indexing on Progressive rock (3.84× the country average). Demographically, the Papyrus audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Papyrus fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 43.4 |
| Estimated audience size | 2,319,880 |
Audience persona
The typical Papyrus fan in Germany is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 525,339 | 1.03× |
| Bayern | 408,291 | 1.09× |
| Baden-Württemberg | 392,106 | 1.24× |
| Niedersachsen | 228,247 | 1.01× |
| Hessen | 198,732 | 1.12× |
| Rheinland-Pfalz | 128,435 | 1.1× |
| Berlin | 122,893 | 1.18× |
| Sachsen | 110,297 | 0.97× |
| Schleswig-Holstein | 75,967 | 0.91× |
| Brandenburg | 64,294 | 0.89× |
| Thüringen | 57,886 | 0.98× |
| Hamburg | 50,757 | 0.97× |
| Sachsen-Anhalt | 49,205 | 0.82× |
| Mecklenburg-Vorpommern | 36,047 | 0.81× |
| Saarland | 26,636 | 0.94× |
| Bremen | 18,147 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.84× | Music & Radio |
| Artistic inspiration | 1.78× | Arts & Culture |
| Este, Veneto | 3.25× | Travel & Leisure |
| Škoda Kodiaq | 2.62× | Cars & Mobility |
| Pillow | 1.87× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.54× | Cars & Mobility |
| VfL Wolfsburg | 1.74× | Sports |
| Israel | 1.89× | Travel & Leisure |
| Mothercare | 1.75× | Kids & Family |
| Sinaloa | 10.8× | Travel & Leisure |
| Parma | 4.43× | Travel & Leisure |
| Solo climbing | 2.92× | Sports |
| Geothermal heating | 3.53× | Home & Garden |
| Home Delivery | 1.89× | Food & Beverages |
| Volvo V60 | 3.12× | Cars & Mobility |
| Eco Friendly Living | 2.42× | Home & Garden |
| Minestrone | 1.64× | Food & Beverages |
| Socialist Federal Republic of Yugoslavia | 2.63× | Politics & Society |
| Cynthia Erivo | 2.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.01 |
| Individualism | JOY | 1.77 |
| Community Orientation | OPEN | 1.69 |
| Sports Activity | POWER | 1.68 |
| Tradition | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 8.1% |
| India | 6.7% |
See Papyrus audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Papyrus have in Germany?
Papyrus has an estimated audience of 2,319,880 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Papyrus fans?
65.6% of Papyrus fans are female, 34.4% are male, with an average age of 43.4 years.
Which brands do Papyrus fans like most?
Papyrus fans show strongest brand affinity for Progressive rock (3.84×), Artistic inspiration (1.78×), and Este, Veneto (3.25×) over the country average.
Where do Papyrus fans live in Germany?
Papyrus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 525,339), Bayern (reach 408,291), and Baden-Württemberg (reach 392,106). These three regions account for the largest share of the active audience.
What other brands do Papyrus fans also like?
Beyond Papyrus itself, the audience over-indexes on Artistic inspiration (1.78×), Este, Veneto (3.25×), Škoda Kodiaq (2.62×), and Pillow (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Papyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.