Rascasse Audience Intelligence

Papyrus Audience in Germany

A data profile of the people who buy, follow and care about Papyrus in Germany — modelled from more than twelve digital signal sources. Papyrus has an estimated audience of 2,319,880 people in Germany.

#1702among Topic in Germany#99in Politics & Society

The average Papyrus fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include TeamViewer, Hugendubel, Non-alcoholic beverage, with strongest over-indexing on TeamViewer (48.14× the country average).

Demographically, the Papyrus audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Papyrus fan in Germany is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for TeamViewer.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Papyrus profile in Germany.

Audience size
2.3M
in Germany
Gender
65.6%♀
34.4% male
Age
43.4
average years
Country rank
#2878
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Papyrus fans

65.6% are female, 34.4% are male, average age 43.4.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Papyrus audience in Germany
MetricValue
Female65.6%
Male34.4%
Average age43.4
Estimated audience size2,319,880
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Papyrus audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3924%
40-4926%
50+26%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Papyrus audience comes from Germany.

Worldwide audience distribution share by country for Papyrus
CountryShare
United States35.5%
United Kingdom8.1%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Papyrus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Papyrus fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.28×
02Rheinland-Pfalz~100K1.12×
03Berlin~100K1.09×
04Hessen~200K1.08×
05Bayern~400K1.06×
06Thüringen~60K1.01×
07Nordrhein-Westfalen~500K1.00×
08Saarland~30K1.00×
09Niedersachsen~200K0.99×
10Bremen~20K0.97×
11Sachsen~100K0.95×
12Schleswig-Holstein~80K0.93×
13Hamburg~50K0.93×
14Brandenburg~70K0.91×
15Sachsen-Anhalt~50K0.89×
16Mecklenburg-Vorpommern~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Papyrus, Germany
0.87×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Papyrus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Papyrus audience
#·InterestCategoryAffinity×
01TeamViewerTechnology & Electronics48.14×
02Non-alcoholic beverageFood & Beverages8.45×
03Siem ReapTravel & Leisure8.14×
04BiochemistryBusiness & Career4.98×
05Henry CavillMovies & TV4.48×
06BooksellingLiterature4.39×
07HugendubelShopping4.35×
08DiaryKids & Family4.02×
09Non-fiction booksLiterature3.64×
10Political scienceBusiness & Career3.32×
11Self-confidenceHealth3.32×
12Children's literatureLiterature3.18×
13Der TagesspiegelNews2.84×
14NatureHome & Garden2.71×
15VacationsTravel & Leisure2.46×
16Online newspaperNews2.18×
17FamilyKids & Family1.92×
18Müller (company)Food & Beverages1.88×
19RyanairTravel & Leisure1.82×
20TagesschauMovies & TV1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Papyrus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Papyrus audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.17×
IndividualismJOY1.93×
Community OrientationOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Papyrus audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Price SensitivityPREMIUM0.65×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Papyrus have in Germany?

Papyrus has an estimated audience of 2,319,880 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Papyrus fans?

65.6% of Papyrus fans are female, 34.4% are male, with an average age of 43.4 years.

03

Which brands do Papyrus fans like most?

Papyrus fans show strongest brand affinity for TeamViewer (48.14×), Hugendubel (4.35×), and Non-alcoholic beverage (8.45×) over the country average.

04

Where do Papyrus fans live in Germany?

Papyrus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Papyrus fans also like?

Beyond Papyrus itself, the audience over-indexes on Hugendubel (4.35×), Non-alcoholic beverage (8.45×), Nature (2.71×), and Bookselling (4.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Papyrus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Papyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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