Rascasse Audience Intelligence

Non-fiction books Audience in Germany

A data profile of the people who buy, follow and care about Non-fiction books in Germany — modelled from more than twelve digital signal sources. Non-fiction books has an estimated audience of 3,551,993 people in Germany.

#13among Literary genre in Germany#1058among Topic in Germany#32in Literature

The average Non-fiction books fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Crime fiction, Superman, Bookselling, with strongest over-indexing on Crime fiction (13.01× the country average).

Demographically, the Non-fiction books audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Non-fiction books fan in Germany is more female, around 41.4 years old, with strong Individualism tendencies and a notable affinity for Crime fiction.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Non-fiction books profile in Germany.

Audience size
3.6M
in Germany
Gender
67.4%♀
32.6% male
Age
41.4
average years
Country rank
#1716
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Non-fiction books fans

67.4% are female, 32.6% are male, average age 41.4.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Non-fiction books audience in Germany
MetricValue
Female67.4%
Male32.6%
Average age41.4
Estimated audience size3,551,993
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Non-fiction books audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Non-fiction books audience comes from Germany.

Worldwide audience distribution share by country for Non-fiction books
CountryShare
United States16.6%
Japan8.0%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Non-fiction books audience in Germany is strongest.

Fig. 05

Top regions by affinity

Non-fiction books fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.22×
02Saarland~50K1.07×
03Berlin~200K1.05×
04Sachsen-Anhalt~90K1.02×
05Thüringen~90K1.02×
06Brandenburg~100K0.99×
07Mecklenburg-Vorpommern~70K0.99×
08Rheinland-Pfalz~200K0.97×
09Hamburg~80K0.97×
10Schleswig-Holstein~100K0.96×
11Sachsen~200K0.95×
12Hessen~300K0.94×
13Niedersachsen~300K0.91×
14Baden-Württemberg~400K0.88×
15Bayern~500K0.87×
16Nordrhein-Westfalen~600K0.84×
Fig. 06

Affinity by region

Affinity by region — Non-fiction books, Germany
0.84×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Non-fiction books audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Non-fiction books audience
#·InterestCategoryAffinity×
01GoodreadsLiterature15.29×
02New-adult fictionLiterature14.61×
03Crime fictionLiterature13.01×
04Short storyLiterature9.91×
05Young-adult fictionLiterature9.30×
06Detective fictionLiterature9.13×
07E-book readersTechnology & Electronics8.63×
08BooksellingLiterature8.56×
09Contemporary romanceLiterature7.41×
10Amazon KindleLiterature7.36×
11SupermanMovies & TV6.68×
12E-booksLiterature6.68×
13Romance novelsLiterature5.67×
14NovelLiterature4.54×
15Home constructionHome & Garden4.46×
16Home repairHome & Garden3.99×
17Fiction booksLiterature3.85×
18Harry PotterMovies & TV2.73×
19TagesschauMovies & TV2.53×
20MusicBusiness & Career1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Non-fiction books audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Non-fiction books audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.37×
MindfulnessBALANCE1.92×
Pet OwnershipJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Non-fiction books audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
Family OrientationCONSERVATISM1.04×
Need for SecurityCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Non-fiction books have in Germany?

Non-fiction books has an estimated audience of 3,551,993 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Non-fiction books fans?

67.4% of Non-fiction books fans are female, 32.6% are male, with an average age of 41.4 years.

03

Which brands do Non-fiction books fans like most?

Non-fiction books fans show strongest brand affinity for Crime fiction (13.01×), Superman (6.68×), and Bookselling (8.56×) over the country average.

04

Where do Non-fiction books fans live in Germany?

Non-fiction books fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Non-fiction books fans also like?

Beyond Non-fiction books itself, the audience over-indexes on Superman (6.68×), Bookselling (8.56×), New-adult fiction (14.61×), and Goodreads (15.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Non-fiction books audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Non-fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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