Non-fiction books Audience in Germany
Non-fiction books has an estimated audience of 3,551,993 people in Germany. 67.4% are female, 32.6% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Crime fiction, Superman, Bookselling, New-adult fiction, Goodreads.
The average Non-fiction books fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Crime fiction, Superman, Bookselling, with strongest over-indexing on Crime fiction (13.01× the country average). Demographically, the Non-fiction books audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Non-fiction books fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 41.4 |
| Estimated audience size | 3,551,993 |
Audience persona
The typical Non-fiction books fan in Germany is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Crime fiction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 496,535 | 0.64× |
| Bayern | 422,919 | 0.74× |
| Baden-Württemberg | 316,568 | 0.65× |
| Hessen | 230,401 | 0.85× |
| Berlin | 210,683 | 1.33× |
| Niedersachsen | 179,933 | 0.52× |
| Rheinland-Pfalz | 155,468 | 0.87× |
| Brandenburg | 103,051 | 0.94× |
| Thüringen | 96,870 | 1.07× |
| Sachsen-Anhalt | 94,079 | 1.02× |
| Sachsen | 92,559 | 0.53× |
| Schleswig-Holstein | 91,104 | 0.71× |
| Bremen | 80,720 | 2.66× |
| Saarland | 74,777 | 1.71× |
| Hamburg | 69,173 | 0.86× |
| Mecklenburg-Vorpommern | 60,177 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crime fiction | 13.01× | Literature |
| Superman | 6.68× | Movies & TV |
| Bookselling | 8.56× | Literature |
| New-adult fiction | 14.61× | Literature |
| Goodreads | 15.29× | Literature |
| E-book readers | 8.63× | Technology & Electronics |
| E-books | 6.68× | Literature |
| Detective fiction | 9.13× | Literature |
| Short story | 9.91× | Literature |
| Harry Potter | 2.73× | Movies & TV |
| Home construction | 4.46× | Home & Garden |
| Contemporary romance | 7.41× | Literature |
| Home repair | 3.99× | Home & Garden |
| Romance novels | 5.67× | Literature |
| Tagesschau | 2.53× | Movies & TV |
| Young-adult fiction | 9.3× | Literature |
| Fiction books | 3.85× | Literature |
| Amazon Kindle | 7.36× | Literature |
| Music | 1.87× | Business & Career |
| Novel | 4.54× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.02 |
| Sports Activity | POWER | 1.58 |
| Pet Ownership | JOY | 1.57 |
| Healthy Lifestyle | BALANCE | 1.56 |
| LGBTQ+ Identity | OPEN | 1.56 |
| DIY Mentality | THRILL | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 8.0% |
| India | 5.1% |
See Non-fiction books audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Non-fiction books have in Germany?
Non-fiction books has an estimated audience of 3,551,993 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Non-fiction books fans?
67.4% of Non-fiction books fans are female, 32.6% are male, with an average age of 41.4 years.
Which brands do Non-fiction books fans like most?
Non-fiction books fans show strongest brand affinity for Crime fiction (13.01×), Superman (6.68×), and Bookselling (8.56×) over the country average.
Where do Non-fiction books fans live in Germany?
Non-fiction books fans in Germany are most concentrated in Nordrhein-Westfalen (reach 496,535), Bayern (reach 422,919), and Baden-Württemberg (reach 316,568). These three regions account for the largest share of the active audience.
What other brands do Non-fiction books fans also like?
Beyond Non-fiction books itself, the audience over-indexes on Superman (6.68×), Bookselling (8.56×), New-adult fiction (14.61×), and Goodreads (15.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Non-fiction books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.