Rascasse Audience Intelligence

Goodreads Audience in Germany

A data profile of the people who buy, follow and care about Goodreads in Germany — modelled from more than twelve digital signal sources. Goodreads has an estimated audience of 1,321,427 people in Germany.

#172among Website / Newspaper / Magazine in Germany#70in Literature

The average Goodreads fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Contemporary romance, Crime fiction, with strongest over-indexing on Hugendubel (26.14× the country average).

Demographically, the Goodreads audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Goodreads fan in Germany is more female, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goodreads profile in Germany.

Audience size
1.3M
in Germany
Gender
71.2%♀
28.8% male
Age
36.9
average years
Country rank
#5027
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Goodreads

71.2% are female, 28.8% are male, average age 36.9.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Goodreads audience in Germany
MetricValue
Female71.2%
Male28.8%
Average age36.9
Estimated audience size1,321,427
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Goodreads audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Goodreads audience comes from Germany.

Worldwide audience distribution share by country for Goodreads
CountryShare
United States31.0%
United Kingdom6.9%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goodreads audience in Germany is strongest.

Fig. 05

Top regions by affinity

Goodreads fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.03×
02Hessen~100K1.31×
03Hamburg~40K1.19×
04Bayern~200K1.15×
05Bremen~10K1.09×
06Baden-Württemberg~200K1.06×
07Nordrhein-Westfalen~300K1.05×
08Rheinland-Pfalz~60K0.97×
09Sachsen~60K0.91×
10Niedersachsen~100K0.83×
11Schleswig-Holstein~40K0.81×
12Brandenburg~30K0.79×
13Saarland~10K0.79×
14Thüringen~30K0.75×
15Sachsen-Anhalt~20K0.70×
16Mecklenburg-Vorpommern~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Goodreads, Germany
0.68×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goodreads audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goodreads audience
#·InterestCategoryAffinity×
01Throne of GlassLiterature52.40×
02Brandon SandersonLiterature44.11×
03Young-adult fictionLiterature27.55×
04Contemporary romanceLiterature27.52×
05Jane AustenLiterature26.67×
06HugendubelShopping26.14×
07Book discussion clubLiterature24.17×
08New-adult fictionLiterature22.87×
09Women's fictionLiterature21.80×
10Crime fictionLiterature19.22×
11Non-fiction booksLiterature17.78×
12AudibleLiterature15.37×
13E-book readersTechnology & Electronics13.78×
14Detective fictionLiterature12.59×
15Short storyLiterature12.36×
16Creative writingBusiness & Career10.53×
17NovelLiterature9.24×
18BooksellingLiterature9.02×
19Fiction booksLiterature8.04×
20Stranger ThingsMovies & TV7.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goodreads audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goodreads audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.76×
MindfulnessBALANCE3.35×
Healthy LifestyleBALANCE2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goodreads audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
PatriotismCONSERVATISM0.75×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goodreads have in Germany?

Goodreads has an estimated audience of 1,321,427 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Goodreads fans?

71.2% of Goodreads fans are female, 28.8% are male, with an average age of 36.9 years.

03

Which brands do Goodreads fans like most?

Goodreads fans show strongest brand affinity for Hugendubel (26.14×), Contemporary romance (27.52×), and Crime fiction (19.22×) over the country average.

04

Where do Goodreads fans live in Germany?

Goodreads fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Goodreads fans also like?

Beyond Goodreads itself, the audience over-indexes on Contemporary romance (27.52×), Crime fiction (19.22×), Young-adult fiction (27.55×), and Non-fiction books (17.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Goodreads audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Goodreads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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