Goodreads Audience in Germany
Goodreads has an estimated audience of 1,318,223 people in Germany. 71.2% are female, 28.8% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hugendubel, Contemporary romance, Crime fiction, Young-adult fiction, Non-fiction books.
The average Goodreads fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hugendubel, Contemporary romance, Crime fiction, with strongest over-indexing on Hugendubel (26.14× the country average). Demographically, the Goodreads audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Website / Newspaper / Magazine
Demographics of Goodreads fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 36.9 |
| Estimated audience size | 1,318,223 |
Audience persona
The typical Goodreads fan in Germany is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Hugendubel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 307,747 | 1.07× |
| Bayern | 256,063 | 1.21× |
| Baden-Württemberg | 195,222 | 1.09× |
| Hessen | 136,890 | 1.36× |
| Berlin | 128,141 | 2.17× |
| Niedersachsen | 106,423 | 0.83× |
| Rheinland-Pfalz | 61,107 | 0.93× |
| Sachsen | 58,868 | 0.91× |
| Schleswig-Holstein | 36,427 | 0.77× |
| Hamburg | 36,079 | 1.21× |
| Brandenburg | 30,116 | 0.74× |
| Thüringen | 23,827 | 0.71× |
| Sachsen-Anhalt | 21,189 | 0.62× |
| Mecklenburg-Vorpommern | 14,735 | 0.59× |
| Bremen | 12,069 | 1.07× |
| Saarland | 11,856 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugendubel | 26.14× | Shopping |
| Contemporary romance | 27.52× | Literature |
| Crime fiction | 19.22× | Literature |
| Young-adult fiction | 27.55× | Literature |
| Non-fiction books | 17.78× | Literature |
| New-adult fiction | 22.87× | Literature |
| Women's fiction | 21.8× | Literature |
| Throne of Glass | 52.4× | Literature |
| E-book readers | 13.78× | Technology & Electronics |
| Audible | 15.37× | Literature |
| Jane Austen | 26.67× | Literature |
| Fiction books | 8.04× | Literature |
| Book discussion club | 24.17× | Literature |
| Novel | 9.24× | Literature |
| Stranger Things | 7.22× | Movies & TV |
| Detective fiction | 12.59× | Literature |
| Bookselling | 9.02× | Literature |
| Creative writing | 10.53× | Business & Career |
| Brandon Sanderson | 44.11× | Literature |
| Harry Potter | 3.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.95 |
| DIY Mentality | THRILL | 1.62 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Luxury Orientation | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.43 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| United Kingdom | 6.9% |
| Germany | 5.0% |
See Goodreads audiences in other countries
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Frequently asked questions
How many fans does Goodreads have in Germany?
Goodreads has an estimated audience of 1,318,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Goodreads fans?
71.2% of Goodreads fans are female, 28.8% are male, with an average age of 36.9 years.
Which brands do Goodreads fans like most?
Goodreads fans show strongest brand affinity for Hugendubel (26.14×), Contemporary romance (27.52×), and Crime fiction (19.22×) over the country average.
Where do Goodreads fans live in Germany?
Goodreads fans in Germany are most concentrated in Nordrhein-Westfalen (reach 307,747), Bayern (reach 256,063), and Baden-Württemberg (reach 195,222). These three regions account for the largest share of the active audience.
What other brands do Goodreads fans also like?
Beyond Goodreads itself, the audience over-indexes on Contemporary romance (27.52×), Crime fiction (19.22×), Young-adult fiction (27.55×), and Non-fiction books (17.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Goodreads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.